The social media divide

This week it’s all about social media. It’s social media week – wickid! There are lots of events and hashtags to learn from. I’ve been reading Visceral Business’ Social Charity Index of the top 100 social charities where they ask whether we have reached a tipping point where social is the new normal. And today, Zoe Amar launched her top charity social CEOs competition citing research which said that “eight out of 10 people are more likely to trust and buy from an organisation whose CEO and leadership team use social media.”

But there are still many organisations who are very far behind. The digital divide is wide. Many are not on Twitter / Facebook / YouTube etc let alone Vine, Storify or Pinterest. Some struggle to have an online presence. Some don’t even have email (one example I heard recently was of an organisation run by women who had to ask supporters to email their husbands’ work accounts).  So the barriers of kit, skills, confidence, time are still very real.

Yet the benefits are big. We all know that the opportunities for sharing what we do, connecting with others and learning through social media are great. Visceral Business’ Anne McCrossan wrote very clearly about the benefits for small charities.

So, what can we do? As digital natives we can share what we have learnt to help others join the party. Can you add anything to KnowHow’s social media how-to guides? They are wiki’s so we should all keep them up-to-date and start guides on new topics. Do you support organisations new to social media with a welcome or #ff / #ct? Could you mentor someone via CharityComms who is just getting started?

Next week I am running a FREE google+ hangout via Media Trust’s Grow Your Charity Online site. The webinar session is called Why Use Social Media. Please join me or help spread the word using the #gyco hashtag.

Let’s share the love.

Other reading

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s