Media Trust’s Summit 2015 was jam-packed with inspiring speakers and campaigns. Here are four campaigns mentioned at the event which you should check out (in no particular order).
St John Ambulance
SJA’s brilliant 40second Chokeables film has won awards, educated parents about what to do when a child is choking and to date (and to their knowledge) has saved 45 lives. Read more about it on the SJA website.
St John Ambulance also have a trend team. This working group of four people keep an eye on popular culture and use trends to get their first aid message out there in a fun but educational way. Kirsty Marrins gathered lots of examples of this in a blog post. Keep an eye on SJA’s Twitter feed for their next highjack.
Digital agency Reason Digital found funding to develop a peer-to-peer app for sex workers to share alerts about threatening behaviour. This case study describes the work that went on to develop this life-saving app. What is so impressive is the research that went into the project and the potential to apply the principles to other groups experiencing similar issues.
Jonny Benjamin’s moving and inspirational story about his journey to find Mike who stopped his suicide attempt on Waterloo Bridge was apparently seen by 300 million people worldwide. If you haven’t read his story or watched the Stranger on the Bridge documentary on Channel 4, do it now.
Battersea Dogs and Cats Home #LookingForYou
According to Battersea’s #LookingForYou news release: “Leaflets were handed out at Westfield Stratford City containing an RFID tag. As people walk past the digital billboards around the shopping centre, the technology-enabled leaflet activates former Battersea resident Barley on the screens, who then ‘follows’ them around the shopping centre from screen to screen.” Watch a video of Barley in action. It has had over 100,000 views.
Further reading from the event
- Secrets of YouTube – what makes a video go viral
- Full Fact – independent charity who check facts in the news
- #SocialCEOs 2015 – examples from the top 30 and downloadable guide How to survive and thrive as a Social CEO.