I have found it hard to keep up with all the great blog posts, events and resources about digital strategy tasks, transformation and charity content in recent weeks. There has been so much! Here for your viewing pleasure is my pick of the crop. Many give useful tips on research methods used as part of digital or content strategy work.
Research / digital strategy
Great post on How people look for things on Citizen Advice’s super interesting and helpful blog. They did an open card sorting exercise with 54 clients and advisors. The post shows the analysis they did and explains that they got results they weren’t expecting. This will help them to build navigation which will make sense to their users.
SIFT Digital recently did a digital transformation project with the Canal and River Trust. This case study shows some of the work they did including one of the personas they produced. Their guide to Map your experience – helping to explain customer journeys is also worth a read.
How to do a content audit in four easy steps – JustGiving. If you have ever done a content audit, you’ll know that it can be a long arduous process, especially if you have a large website or multiple sites. This post looks at how to do a user-focussed audit.
This week I have mostly been designing a survey. It’s a long process to get right. This How to design and use free online surveys is a very thorough guide if you are just starting out. There’s also a guide on How to run a website satisfaction survey.
Other research / digital strategy reads
- The Right Attitude – free report on the nfpSynergy site by Trina Wallace and Sarah Myers on audience segmentation.
- 5 tips for improving call to action buttons
- Have you sorted out your organisation’s message architecture? No? Align all your messaging with this simple (and fun) tool.
- Need some benchmarking data on online use? Go to WeAreSocial’s Digital in 2016 research.
- If you missed this event, take a look at the presentations from the CharityComm’s digital communication trends for 2016 and beyond.
- Econsultancy profiled an innovative campaign by WaterAid – The smartest experiential and charity marketing campaign you’ll see this year.
- The Scouts’ new digital manifesto includes badge for coding.
- Not sure where to start with your own innovation? Read Lucy Gower’s post What should you innovate about?.
- How to craft content that people love – some useful nuggets in this post from BufferSocial.
- 10 steps to create a culture of writing in your business – Sticky Content
- The Power of Okay – slick video from See Me Scotland.
- Guardian Voluntary’s campaign of the month (written by Kirsty Marrins) is Cancer Research’s Cancer is happening right now.
This blog post I wrote for CharityComms on producing graphics on a budget also went live this week.
Have you seen any other good reads this week? Please add them here in the comments box.
Can I help?
I help charities and non-profits with their digital comms. Whether you are looking for training for the team, copywriting or input into your content or digital strategy, please get in touch.