Lots of useful posts and campaigns in this week after Easter. Here’s a round-up.
- How can charities manage social 24/7? I wrote this for Zurich Insurance in response to recent discussions about how small charities especially struggle to respond out-of-hours. To accompany it, I produced a Storify of how charities joined in with TV programme hashtag to show different methods used.
- 10 signs your small non-profit excels at social media – encouraging post with examples and top tips by NonProfit Tech for Good
- Can branding benefit smaller charities? Natasha Roe shared her research in a Civil Society article. Includes a download of the full report.
- An article in Third Sector by Stephen Pidgeon urged charities to ‘Prioritise legacies on your website‘. Need inspiration? Look at these examples: Legacy fundraising – tips for persuasive and engaging web content.
- Misfits Media launched their new guide to crowdfunding: Make it Rain (PDF).
Radio 4’s long-running soap The Archers hit the headlines this week with the climax of their domestic violence storyline. After the programme on Sunday night it was trending for four hours with 20,000 tweets. The JustGiving page set up by a listener to raise money for Refuge hit its £100k target a few days later and helplines are reporting a 20% increase in calls.
- This Third Sector post by Kirsty Marrins looks at how Refuge responded to events.
- How the radio show is helping women to spot the signs (Guardian)
- Shouting at the radio by Alec Leggat talks about awareness raising through radio
- Both Facebook and Twitter launched alt text solutions for images this week. Great news for blind and partially sighted users as digital increasingly becomes based on image rather than text. Wired wrote that Facebook uses AI to automatically apply the alt text whereas Twitter relies on the tweeter to apply it manually assuming they are using a smartphone and have checked the accessibility features. One blind blogger welcomed the news.
- This transcript of a McKinsey podcast on digital strategy talked about the economics of disruption and the challenges for business identifying potential attacks. Useful reading for those working on their digital strategies.
What have I missed?
What did you read this week? Please share in the comments.
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