I have been watching the spread of the #firstfiver campaign since it started just under two weeks ago. It has been great to see how many organisations have joined in with this very simple idea.
Unlike other viral fundraisers (such as #nomakeupselfie which I have blogged about before) this was not connected to a particular cause. It also didn’t feature a complicated or strenuous ask (such as the Ice Bucket Challenge or the current #22PushUpChallenge).
Instead it was simple and easy to ask. And simple and easy for supporters to join in with.
If you haven’t come across it yet, look at my storify showing the spread of the campaign and how different charities have responded.
It includes examples from small charities such as Trinity Hosice, Harrogate Easier Living Project (HELP), The UK Sepsis Trust, Freedom from Torture and Make Lunch. And large ones including War Child UK, the Children’s Society and Sue Ryder.
Images, videos, thank yous and shopping lists showing the difference a £5 donation could make, all help to make a request stand out.
If your organisation hasn’t joined in yet, it is not too late. The hashtag is still going strong and many people still haven’t had a new £5 note yet.
Share your views
Have you seen any good examples that I have missed? Any particularly humourous or creative or persuasive posts?
Has your organisation had (m)any donations? How easy was it for your organisation to join in with this campaign?
Have you made a donation yourself?
Please do comment, I’d love to hear from you.