Had a busy week? Here’s my round-up of good reads about charity content and digital stuff.
The tireless fight to bring press releases into modern comms continues with this post by Dan Slee: Educate your client on how alive their press release really is.
I thought this gave interesting insights into groups who are digitally excluded: The Changing Face of Digital Exclusion: It’s not your nan. The post is about skills so it doesn’t mention how the design of websites, apps and software is digitally excluding those with disabilities because developers don’t know or care about accessibility.
The Citizens Advice digital blog is always a good read. The latest post looks at internal knowledge, especially the barriers caused by poor search, volume of content and inconsistencies of language used. The post talks about how they’ve run workshops to identify common user goals. It’s a big and important topic to tackle, especially in an organisation of this size where information management is their bread and butter. What Citizens Advice needs from a digital workplace – And what your workplace might need too.
This is a useful reminder about language and avoiding jargon. Use the language used by your audience. See also What charities can learn from MailOnline which is about ensuring your content is audience-driven and data-driven.
The Big Green Bookshop in London (the one who live tweeted Harry Potter to Piers Morgan) tweeted an urgent request for help recently and were bowled over with the response. Similarly, a food bank in Glasgow sent an urgent appeal. Useful food for thought who those who don’t think it is right to fundraise on social?
Content and comms:
- I reviewed 500 social media accounts – want to know what I learned? from comms2point0
- Pregnant Then Screwed: how to get noticed if your marketing budget is more Aldi than Apple? Charity Comms case study
- 6 things I learnt working in digital at Anthony Nolan on JustGiving’s blog by Lisa Clavering
- JustGiving tweeted brilliantly through the Marathon including this insight into their stats.
- Catch up with slides from Charity Comms’ Content marketing conference
- The @nhs account (which has paused through the General Election period) made this video of their first six months. See my previous post on #rocur for more on this storytelling curation.
Process and management:
- Six principles for good local government technology by Dave Briggs
- Can a charity digital team really just work 9-5? by Joe Freeman on the JustGiving blog
- Building digital confidence at Cancer Research UK – about their project to develop staff digital skills and knowledge
- Why we removed the most visited advice page on our website – another Citizens Advice post
- The Charity Digital Toolkit from Zoe Amar and Skills Platform.
- Untold Story Hull was on BBC Radio 4’s Woman’s Hour (listen at 30mins to hear women talking about their experiences of prostitution)
- It was a busy week for hashtags and there has been some great content from charities and others. Look at #MentalHealthAwarenessWeek / #DyingMattersWeek / #InternationalNursesDay
- London photographs in the Guardian via youth charity Accumulate.
What have you read this week? Please do share your nuggets.
(Cover image taken at the Grant Museum of Zoology)