In case you missed it, Twitter started to roll-out its 280 character limit to all users today. Personally I think it is a sad day and mourn the opportunity that everyone had to get a message across clearly and concisely in 140. Of course there is no reason why you now have to use the full 280. Readers still have short attention spans so being clear and concise still wins in my book.
Many took to the platform, responding quickly and creatively to mark the change by spreading important messages using their first #280Character tweets. Here are some examples taken from my #280Characters Moment.
Scotland Fire and Rescue used it as a chance to share some important numbers.
Book Trust started a conversation about favourite characters (nice tie-in!) and got lots of replies.
Some just went mad with the extra space! See GiveBlood NHS, Age UK Lambeth and the Science Museum. Plus Macmillan’s cake tweet and London Ambulance’s nee-naws (currently clocking up 15,000 likes and a nee-naw-off with other emergency service accounts!)
Well done to all who reacted so quickly in such brilliant ways!
Does your comms / social media strategy allow you the space to be reactive and creative?
See the full collection including tweets from museums and heritage organisations in my #280Characters Moment.
See also How 280 twitter characters could benefit comms people by Kerry-Lynne Pyke of Macmillan Cancer on comms2point0 with notes about how the increase should benefit charities who tweet in English and Welsh.
Did you spot any other good examples? Do you have a story to tell about your reactive comms? Please share in the comments.