Here’s some festive cheer – the pick of this year’s digital advent calendars from charities, museums, heritage organisations, councils and other nonprofits.
Some are using the opportunity to share gems from their archives or highlights from the year. Some use it for fundraising or to share important messages. Others set challenges, run competitions or just share lovely pictures. Some organisations are spreading their content over a more manageable 12 days.
London Community Foundation are running a ’12 days of Christmas of small charities making a big difference across London’. Stories are released on their blog. On day 2 we meet Brixton-based Mosaic Clubhouse.
Gold star: This is a great way to highlight partners or projects.
Action for Happiness’s Kindness Calendar. Each day has an act which anyone can do with the tag line ‘let’s spread more kindness this festive season’. An action is tweeted each day resulting in much interaction.
Gold star: Simple actions everyone can do.
The Blurt Foundation are running a #BlurtMerryCalmness challenge on Instagram and Twitter with the aim of ‘adding some calm to the festive fuss’. Each day has a theme and you are invited to build a pause, some joy and play into the specified days, interpreted as you like. People are sharing images which illustrate what they did (1500 on Instagram, 5 days in).
Gold star: Brilliantly focused challenge but with enough room in it for people to join in how they want. Very shareable with lovely graphics and tone of voice.
Gold star: Great use of a very rich archive.
National Library of Scotland are bringing their collection to life through the adventures of penguins #FlurryandFloe. Each day, now that they have their library cards, we see them on tour round the library seeing items from the collection. Where will they go next, what will they see?!
Gold star: Creative and cute! Written with humour and images to match. Festive joy.
Want more? Here’s the full storify of digital advent calendars 2017, packed with great festive comms.
Seen any others? Let me know and I’ll add them.