In case you missed them, some of the best reads on crisis comms, digital strategy and charity content from last month.
Charities have been in the headlines ever since the start of the year (Oxfam, President’s Club, Oxfam again, Jo Cox Foundation). There’s lots we can learn from these events in terms of how we need to respond to a crisis and rebuild trust.
- This from Jon Ware about involving the social team in crisis comms is excellent – Is your social media response helping during a crisis?
- And this about what it is like to be inside a major crisis by Outrageous Impact.
- Plus this – after Oxfam, charities are no longer untouchable by Vicky Browning of ACEVO – in which she tackles the public call for charities to be transparent while resenting money spent on admin.
Read, then review your crisis comms plan. Does it include the right people? Have you got clarity about the messages? Do they work across all channels? Have staff done media training? Are there enough people with social media skills to be able to respond to comments? (NB Oxfam put a call-out to staff for help and drafted in 40 colleagues to help with front-line messaging.)
It’s worth noting that it’s not just Oxfam who have been effected by this story. NCVO have been working tirelessly to share safeguarding best practice and represent the sector in media interviews.
Digital skills, design and strategy
- Dr Simon Davey says that charities can no longer be digitally defiant and argues that digital doesn’t have to be difficult.
- Read about the digital journey of Parkinson’s UK.
- The digital team at CRUK’s blog is a good read. Find out about their approach to user centric digital learning and development.
- Test. Test. Test. You are not the user. A useful reminder about the false consensus effect from NN group.
- Macmillan’s Senior Digital Editor, Rebecca Cryan, talks about accessibility audits.
- Seb Baird from Time to Change shared insights from this year’s #TimeToTalk day in which they shared over 40 pieces of unique content across different social channels.
- Benchmark your stats with the new (subscription needed) Charity Comms Digital Benchmark! Based on data from 46 charities.
#WorldCancerDay is a big day for lots of health charities. Macmillan launched this lovely #LittleActsOfKindness video. I really liked the way they displayed the subtitles.
Other charities joined in with #TimeToTalk day. This gentle video from the Mental Health Foundation makes us think about answers to ‘how are you?’
How can you use your archive to connect with topical stories? There were lots of charities marking the 100 years since (some) women got the vote. Age UK told the story of one of its founders Eleanor Rathbone.
I am a sucker for maps and data. These examples of (non-charity) content marketing campaigns using maps could give food for thought. How can you use your data to tell a bigger story?
This blind Twitter user’s plea which has now had 179k likes seems to have done so much more to raise awareness about image accessibility than any charity or Twitter themselves. Have you changed your settings? This guide to getting alt text right is a must-read if you are new to describing images.
Good to see Doncaster Council’s Chief Executive maintaining the gif standards in her comms.
What did I miss?
I spent January doing an interim comms manager role as well as going to BarCampNFP and SMEX18 so might have missed other good stuff. What did you read / watch / produce this month? Please do share.
Did you miss November 2017’s round-up? Catch up with more good reads!