The first #YouMadeItHappen day was brilliant. Well done to NCVO and partners for inspiring so many organisations to join in within just a month of launching it. The hashtag looked to be trending all day. Thousands of charities and other non-profits thanked their supporters and shared stories and stats showing the impact of their work.
Impact of the day
NCVO analysis shows that #YouMadeItHappen reached 5.4m people and was shared from almost 10k accounts.
I did a quick spot check of large and small charities. I chose 10 of each at random. 6/10 of the large charities had tweeted at least once using #YouMadeItHappen. 2/10 of the smaller ones had done the same. This is impressive given that the idea was only launched at the end of October via NCVO’s blog.
Many used video, threads of tweets, images and gifs to enhance their messages. Engagement though was varied. In my sample, all but a few only generated visible low interaction (likes and RTs).
The hashtag is still active – organisations are using it beyond the big day.
Here are a few of my highlights
- Cats Protection – 15s video which had 4000+ views.
- Playing Out – chalk board showing stats from their year.
- CLIC Sargent – eye-catching gif showing three big successes.
- Trees for Cities – beautiful image sharing 6 stats.
- Bolton Hospice – launch of interactive impact dashboard.
- Bloodwise – thread of 14 tweets. (See also this thread about their longest-serving volunteer Edith.)
- Dogs Trust – 30s video of high paws with 5000+ views.
- Women’s Aid – no images, no video – just thanks.
- Lumos which got the most interaction of any tweet I saw (partly because JK Rowling RTd it?).
- Heritage organisations including Salisbury Cathedral and The National Trust joined in even though the National Lottery’s #ThanksToYou campaign also launched on Monday.
- Vicky Browning’s tweet got more than 500 likes.
See more examples in this Twitter Moment of the day.
And more examples in ACEVO’s Moment.
What did you do?
If you joined in what results did you get? It is a good time to think about what this tells you about your comms style and what works well with your audience.
- Was engagement any higher than usual? If so, why, what was different?
- Did you join in on other channels or just Twitter? What was different?
- Did you use video, graphics or gifs? Or share stats or stories? What can you learn from this?
- Did you create new images or video for the day? How easy was this to do? Could you use them again or create more for different uses?
- Did your tweets prompt people to ask questions? Did you respond or can you add this information to your website?
- Did you get any negative comments? I saw a few (like these in response to Shelter’s tweets). What did you do? Was that right?
- How can you continue to thank supporters? And talk about your impact? (see this post on communicating your impact.)
What did you think about the day?
Did you see any interesting examples you could share? Or did it pass you by?
I’d love to know what you thought about the day. Should there be a #YouMadeItHappen 2019?
Other blogs / round-ups
- NCVO analysis and highlights.
- Vinay Nair of Lightful’s blog post showing how the day was used to celebrate volunteers, thank fundraisers, thank funders and demonstrate impact.
- Amazon PR’s blog post – ‘it was a warm fuzzy hug of a day’.
- Nice thread from Constructive Voices sharing some of the more unusual charitable activities promoted through the day.
- Sarah Browning’s favourite tweets from the day.
- Why saying thank you at the right time is so important (UK Fundraising).
- More about #YouMadeItHappen day.