Highlights from digital advent calendars from charities and cultural organisations in 2018. So many organisations joined in with creative and impactful ways, using different channels.
Looking for ideas for 2019? See Nonprofit digital advent calendars – a round-up of tips and examples.
Here are my top five calendars (in no particular order) from this year. Which is your favourite?
1. The Family Holiday Association’s Christmas Advent-ures are recreating classic Christmas films in cardboard form. Each day is released across their social channels and links to the full calendar on their website. Each film has a question, and at the end the answers will spell a word. One lucky person will win a hamper.
It’s not getting much interaction so far which is a shame. Watch and enjoy snippets from the Snowman, Elf, Frozen, Gremlins and others.
Follow for stories about their work.
3. The annual Cats Protection calendar – #CatventCalendar – is getting good engagement. With super cute images of the cats in their care it’s not surprising.
Their local branches are joining in too. The Trafford branch is sharing tips and pictures each day in a thread on Twitter and on Facebook using the hashtag. The Cherwell branch is also using the hashtag and sharing stories of cats from their year. This is Angus McPussPuss.
4. Kent-based homelessness charity Porchlight are using their calendar to share the impact they have made over the year.
They are using strong pictures, a consistent layout and the hashtag #LastChristmasHomeless.
5. Orkney Library are re-sharing some of their favourite tweets (of their own) from the last 11 months. These simple recycled tweets are getting lots of likes second time.
Follow along using #OrkneyLibraryAdvent2018 for some classic Orkney humour.
And a highly commended…
Here’s a special mention for Doncaster Council for their 12 days of local business featuring local shop owners singing in one handy thread. Much more engaging than some of the recycling tips or Christmas cheer efforts from other councils.
The full Wakelet of digital advent calendars 2018 contains lots more examples from this year. Themes include festive cheer, stories and messages, fundraising and promotions, volunteering and promoting other organisations, articles from the collection and reviews of the year.
Here is a Twitter list so you can follow along. The best time of day to look at it is in the morning which is when the new day is revealed.
Seen any others? Let me know and I’ll add them.
It’s not too late to join in. Last year a few charities did a 12 days of Christmas run-down.
Looking for more ideas, see Nonprofit digital advent calendars – a round-up of tips and examples.
>>See also: Be a good Secret Santa.