Highlights this month: as well as all the Christmas campaigns, end of year round-ups, December was busy with Giving Tuesday, the election results and more.
If you were caught up in festive planning or trying to get everything done before a break, here are some of the charity highlights from December. Hope you had a good break if you got one.
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- Families belong together – British Red Cross.
- Everyone has a part to play in helping refugees. UN Refugee Agency video – #EveryoneCounts.
- Shelter lent video camera to children living in temporary accommodation. William, 10, Bibi, 10 and Lewis, 8 show us round where they live.
- Powerful content from WaterAid for #HumanRightsDay.
- 31.2k likes for this response by Give Blood to Netflix’ question ‘what’s something you can say during sex but also when you manage a brand twitter account?’
- PoliticsJoe took to the streets to ask people to guess how much healthcare costs in the USA. 21m+ views.
- CRUK hosted a live Twitter chat #JoinTheCancerConversation on 5 December about NHS staff shortages. I couldn’t find a write-up or Moment documenting the discussion but it looked very active with lots of cancer charities and people affected by cancer joining in. There were four questions.
- A festival of winter walks. Routes and tips from The Ramblers to inspire people to get outside. Videos share why people love walking.
- YHA will be 90 this year. Here’s a thread of videos sharing examples of how they help young people.
- Excellent crisis comms from Network Rail Kent and Sussex explaining technical faults which caused big delays on the network.
- What does anxiety feel like Moment from Time to Change.
- How much do you know about foodbank donations? This great Twitter quiz from Brixton Foodbank dispels myths and assumptions.
Takeover of the month: For human rights day, Gisella Valle of LAWRS tookover ACEVO’s Twitter account to share insights into the work done by LAWRS to support migrant women.
Christmas content and appeals:
- #YuleSlog from CALM.
- Christmas Day content from Young Minds.
- Childline is here for children, all night, all year. Even at Christmas. Behind the scenes video.
- West Yorkshire Fire and Rescue Service did their own version of The Fairytale of New York to spread a safety message.
- Help families whose lives have been turned upside down by stroke – The Stroke Association.
- Did you try Shelter’s festive sandwich generator?
- Festive words in British Sign Language from NDCS.
- Christmas Eve content from Blue Cross.
- Season’s greetings from Gus the Gnome and The Epilepsy Society.
- Not a charity, but did you see this film from family-run hardware shop, Hafod in Wales which cost £100 to make?
- John Lewis-style video made for Crisis – Hand in Hand.
- Thread of Christmas films curated by Kirsty Marrins. Includes GOSH, RNLI, Dogs Trust and Re-engage.
- 10 charity Christmas campaigns in 2019 to inspire you – Kirsty Marrins for Lightful.
- A selection of this year’s best Christmas charity campaigns – Civil Society.
Highlights of the year:
- Dan Papworth-Smyth’s best of charity digital in 2019.
- Ten of the best digital fundraising campaigns in 2019 – Charity Digital News.
- Nice use of a thread by Kids of Colour to show the highlights of their year. (It would have been even better if they had included a link to a web page with an html version of the text too, as the images will be inaccessible to some.)
Predictions for 2020:
- Joe Freeman’s predictions for 2020
- Three top trends and the future of the charity brand – Charity Comms.
- The 5 purpose trends set to Lead the way in 2020 – predictions about brands by Ben Hayman.
- Some charities reported a spike in donations and signups on the day after the election including this FB fundraiser started by Jack Munroe and Arts Emergency who recruited 592 new volunteers and inspired 212 monthly donations.
- Others immediately started campaigns to capture an engaged audience. See this petition from Oxfam and these Instagram posts from Shelter.
- I shared this thread of actions.
- My favourite results tweet was this one from Streets Kitchen. (Contains very strong swearing.)
- Hashtags – Best practices for charities across different platforms – Tereza Litsa for Lightful.
- 2020 Comms: UK social media user data shows Twitter slipping to 6th – Dan Slee.
- How other charities do… health awareness days. Tips and examples by Richard Berks.
- Awareness Days for charities – why they matter and how to join – Lightful.
- Charity Film Awards shortlist announced.
- Chloe Stables of NCVO asked for examples of big charity achievements and got a flood of responses. Why don’t we all shout about these more?
- Putting your subject first, the key to effective co-creation – Charity Comms.
- Never underestimate the power of thank you. Catherine Raynor on working with volunteer storytellers.
- By avoiding jargon, do we risk missing the point? – Integrity Action.
- Engaging examples of annual charity reports – JustGiving – featuring CLIC Sargent, The Wallich and Dementia UK.
- Quirky video for NHS Digital’s Shadow Me programme (now closed for applications).
- comms – it’s a kind of magic. so let’s not be unkind – comms2point0’s post of the year from April.
Digital – strategy, design, culture
- As a response to the Lloyds’s Charity Digital report saying that 45% of charities have leaders that don’t think digital is relevant, Matt Collins set up a scheme to match charity CEOs with digital people. One hour digital call – for charities.
- Why are personas so important in UX design? Nomensa.
- Creating the right content strategy for your charity – Charity Digital News.
- Lean Lab — testing tech without touching code – Rachel Beaumont at Citizens Advice.
- Why we started out with ways of working – Jessica Kyriacou on being new to the Citizens Advice team.
- Your digital tools look great — but are they doing any good? David Scurr.
- A site migration SEO checklist: Don’t lose traffic – Search Engine Land.
- Why everyone should get behind the campaign for a biryani emoji – Wired featuring Melissa Thermidor.
- Race: The elephant in the room that never goes away – Tracey Gyateng at DataKind shares discussions from an event looking at the relationship between tech and race. Includes useful reading list.
- Supporting parents and carers of seriously ill children: Turning a life-changing idea into reality through a user-centred digital product design sprint – more great work from Reason Digital.
- Best digital advances of the decade – Charity Digital News.
- Five steps to plan a successful PPC campaign – Charity Digital News.
- Good grantmaking – prototype website of resource for grant-makers. Includes tools for service design in philanthropy, designing partnerships and ecosystems, setting tech policy positions and digital grantmaking. More about why this is needed in this blog post from Cassie Robinson – Skills and capabilities for effective grant making.
- Lovely thank you image from One25.
- Howard Lake asked fundraisers to share ‘helpful’ careers advice they had received from relatives.
- £10,000 a minute was donated via Visa cards to charities on Giving Tuesday – Civil Society.
- On Giving Tuesday Tiny Tickers smashed their target (read more about the 150 dolls going to hospitals to help sonographers detect congenital heart disease in the womb). Camden Giving raised £6000. Rethink used the day to send thank you letters. @ZurichVolSec shared examples of the different ways smaller charities used GivingTuesday.
People and organisations
- Do you really trust your team? (and do they trust you?) – Harvard Business Review.
- How to be a good manager – thread by Ella Dawson
- Asthma UK and British Lung Foundation announce merger.
- What makes a good charity? NPC’s guide to charity analysis.
- Top tips about freelancing / being self-employed from Fran Swaine.
- Who is more likely to volunteer – Veruca Salt or Charlie Bucket? – an insight into student volunteering from LSE.
- Give dignity to homeless people – Billy Chips scheme in Bristol.
- Pre-Christmas fun – do a gif search for your surname.
- Dogs choosing their own Christmas presents.
- The paper bag baron of London – Londonist.
- The Secret Barrister live-tweeted through Love Actually with legal advice for the characters.
What did you read, watch or launch? Please add your links in the comments.
Can I help you?
Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.
Did you miss November’s round-up? Catch up with more good reads!