Digital round-up – April 2020

Highlights this month: covid content, covid comms, covid language battles, covid fundraising, covid-driven digital services, covid burnout.

Well, March was intense. April was the same, but different. Now we are in May, it feels like a good time to review and reflect on the month just gone. This round-up, like most of the comms this month, is 98% coronavirus. Here are some gems you might have missed. Stay safe everyone.

Street art - Triangle with man in a hat walking across a zebra crossing. Says 'Virus' underneath. Looks like a warning sign.

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Content and digital fundraising

At the start of the pandemic in March, comms was focussed around hand washing and protecting vulnerable groups. As we moved into April, fundraising appeals, digital fundraising and lockdown coping strategy content emerged. It has been really inspiring to see so many creative campaigns turned round so quickly and made from home.

Most charities have built covid information hubs on their websites, very quickly writing lots of new content to meet the needs of their audience. These hubs are generally prominently linked from homepages and in some cases appear as a new item on top-level navigation. Here’s a selection:

Comms

Illustration of a Tank from Yasmeen Serhan's article

Digital – strategy, design, culture

Inaccessible tweet from 10 Downing Street. Uses image of a letter with no text description

It has been really worrying to see the rise of so much inaccessible information during this time from official sources, businesses and some charities. The accessibility of official information provided by No10, DHSC, PHE and even the NHS has been especially poor at a time when it matters most. This was covered on Channel 4 News.

It has been particularly noticeable that so many organic and promoted tweets used images or gifs of text to share statements and complicated information. These generally appear with no alt text or link to an html version of the information, or text version in a thread. The information is therefore inaccessible to anyone who can’t view images. There have also been lots of videos without subtitles and without voice overs.

Clearly this has been a pressured time to release information as quickly as possible. But accessibility matters.

Fundraising

2.6 challenge image. boy in a superhero costume

People and organisations

We’ve all had to rapidly adjust to this new way of working. It has been tough. Not least because of the technological learning curve and the loss of face-to-face contact, but also because we are all dealing with big additional mental loads as we come to terms with the situation we are living and working in. The home schooling, the loneliness, the worries about food and health and the future and our loved ones. There’s lots to deal with.

There was a flood of ‘top tips for working at home’ type-articles at the start. And now, there are more about recognising that wall-to-wall Zoom calls and WFH (especially when your home isn’t set up for this) is very draining. If you are finding it hard, or your team’s motivation is draining, this is normal. Here are some articles which it might be worth sharing internally. You are doing great. It’s ok to have off-days. Working life is likely to be like this for a while.

The current situation has lots of implications for long-term outputs. Organisational strategies have been parked and business as usual pivoted. It’s a challenging time for senior leaders and trustees.

Sector

And finally….

Lavender field in Kent

I am missing train trips and walks in open countryside. I have been sharing some virtual walks and adventures including Cornwall, a sleeper train to Spain (and back) plus the lavender fields of Kent.

If you want to transport yourself to other places at a deeper level, take a look at Radio Lento podcasts. Get some headphones and listen to 30-minute soundscapes of woods, rivers and birds. Perfect for meditation, some quiet before sleep or just switching off during the day. Subscribe via your podcast provider or get updates via @RadioLento.

Your recommendations

What did you read, watch or launch? Please share in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss the last round-up? Catch up with more good reads from a time before lockdown.

One thought on “Digital round-up – April 2020

  1. Pingback: Charity writing digest: Don't lose faith in us! - 3rd Sector Mission Control

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