Digital round-up – September 2020

Highlights this month: charity content showing the impact of the pandemic, comms fatigue, anti-racism within the sector.

Now that the kids are back at school and I have a bit more time, I thought I’d reinstate a round-up. Here are some of the highlights I spotted last month. With so much going on at the moment, it is impossible to keep up with everything. I hope this helps fill some of the gaps. Until next month…. (fingers crossed).

Handwritten sign points one way to campsite and beach, and the other to 'nowhere'!

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

NSPCC graph showing that during the pandemic and resulting increase in impact on children's health, NSPCC was still there to support them

Charities have sadly been announcing cost-cutting and redundancies. Here are a few examples of messages direct from CEOs sharing the news with their supporters and users. This is difficult content to write. Sharing the news like this rather than as a press release or news story is much more personal and powerful.

See also: Martin Houghton-Brown: ‘St John Ambulance saw its income dry up, and we went to the NHS and offered to help’ – Civil Society.

Comms

Meryl Streep gif of her standing up at the Oscar, pointing and saying YES YES YES!

Planning ahead for your Christmas content? It may be a good year to be creative and share some joy. Take a look at this from the archive for some ideas – Nonprofit digital advent calendars – tips and examples.

Digital – strategy, design, culture

Fundraising

People and organisations

I was very sad to hear the news that John Popham had died. He was a real trail blazer for digital in the sector and beyond. It was lovely to see such a huge response to the news with so many people sharing stories of how John had inspired them. #BeMoreJohn

<Feel the cold? Get a heatpad. Heat yourself, not your room / home. It’s cheaper and greener and warmer. Sorry if you have heard this a hundred times! Have been banging on about this for ages.>

And finally….

Screenshot from video showing David Attenborough answering a young boy's question

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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One thought on “Digital round-up – September 2020

  1. Pingback: Charity Writing Digest - Survival of the most loving - 3rd Sector Mission Control

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