Highlights this month: charity content showing the impact of the pandemic, comms fatigue, anti-racism within the sector.
Now that the kids are back at school and I have a bit more time, I thought I’d reinstate a round-up. Here are some of the highlights I spotted last month. With so much going on at the moment, it is impossible to keep up with everything. I hope this helps fill some of the gaps. Until next month…. (fingers crossed).
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- NSPCC showed how their support for children continued throughout the pandemic.
- Interesting research from the Natural History Museum and partners on impacts the coronavirus pandemic had on nature.
- The Ramblers (The grass isn’t greener for everyone) and Friends of the Earth (Access to green space in England. Are you missing out?) both released reports about access to green space.
- PDSA give gold award to Magawa the rat.
- #ProtectAGeneration film and campaign from Save The Children.
- What it’s like to call a mental health helpline – Young Minds.
- Our impact is your impact say British Red Cross.
- Vision Foundation shared stories of the experience of blind Londoners during lockdown. This is Mary’s story.
- Doncaster Council tried to raise spirits with this thread about accepting the passing of time.
- There was a rumour that Art Attack’s Neil Buchannon was Banksy. Sussex Wildlife Trust shared some of his photos.
- This video of Whirligig beetles, also shared by Sussex Wildlife Trust, is mesmerising!
- Twitter thread from Trussell Trust sharing new data about the scale of food bank use.
- Crisis’ autumn appeal was co-created with their members.
- Also love this video celebrating the reopening of Crisis’ London Skylight cafe.
- There was lots of great content shared for #HeritageOpenDay. I liked this video made by 10 year-old Mollie giving a tour of a Martello Tower in Felixstowe.
Charities have sadly been announcing cost-cutting and redundancies. Here are a few examples of messages direct from CEOs sharing the news with their supporters and users. This is difficult content to write. Sharing the news like this rather than as a press release or news story is much more personal and powerful.
- We won’t stop, can’t stop, being there for young people with cancer – Kate Collins of Teenage Cancer Trust.
- A truly difficult decision… Lynda Thomas of Macmillan.
- Reducing the size of Blood Cancer UK – Gemma Peters.
See also: Martin Houghton-Brown: ‘St John Ambulance saw its income dry up, and we went to the NHS and offered to help’ – Civil Society.
- Changed trends: As we’ve moved out of lockdown in 2020 how we’re using the media has changed again – Dan Slee shared data from OfCom.
- It’s time to sort out our Social Dilemma – Tereza Litsa.
- Pandemic sparks rise in digital activism – UK Fundraising.
- COVID COMMS #29: People are getting bored of repeated messages… so how do we now communicate them? Dan Slee looks at the data from public sector comms.
- How to find the right language – understanding the language your audience uses will help bring them closer to your charity says Dr Richard Berks.
- Good writing for the web – video session with Rosie McIntosh of Third Sector Lab | The Curve. Includes top tip (as shared on Twitter by Amy Westendarp) for writing in the active rather than passive voice: if you can put “by zombies” onto the end of your sentence it’s the passive.
- Tips and resources for creating film remotely for less – Jake Smith for Charity Comms.
- How to actually use YouTube as a social media channel – useful tips from Tallie Proud.
- Which gifs are beyond their sell-by date? Good question asked by Wayne Murray.
- Three simple changes that will refresh your charity’s Instagram channel – Joanna Storer of Sightsavers for Charity Comms.
- Supporting charities to influence – links and toolkits from Lloyds Bank Foundation.
- Give yourself permission to be creative | Ethan Hawke.
Planning ahead for your Christmas content? It may be a good year to be creative and share some joy. Take a look at this from the archive for some ideas – Nonprofit digital advent calendars – tips and examples.
Digital – strategy, design, culture
- Fix the Digital Divide – campaign from Good Things Foundation.
- Charities in need: the state of website performance in the third sector – YouTube launch of BIMA’s report. Fill in this form to get the report.
- How charities can use digital to build back better during COVID-19 – Dan Sutch and Zoe Amar.
- Reporting inaccessible websites toolkit from RNIB following EU legislation which came into force requiring all public sector websites to be accessible.
- Have you got an accessibility statement on your website? This 42 minute video from Content Design London explains common fails.
- A guide to using subtitles, captions and transcripts for accessibility – The Big Hack.
- See also #DontRemoveYoutubeCCs: Community captions ‘benefit everyone’ – BBC news story.
- Free guide to running digital events for heritage organisations by Heritage Open Days.
- Art from Crisis – new subscription package sharing members’ artwork.
- How Covid-19 changed the way we give to charities – Reason Digital.
- COVID or climate emergency: what really impacted your fundraising in 2020 and how to plan for success – Open.
- “How much will you raise?” The importance of benchmarking and return on investment data – Richard Sved
- Mystery shopping finds ‘basic mistakes’ in legacy communications at top charities – Civil Society and full Legacy Inspire report available from Legacy Foresight.
- Thread of how Esmee Fairbairn responded to the pandemic.
People and organisations
I was very sad to hear the news that John Popham had died. He was a real trail blazer for digital in the sector and beyond. It was lovely to see such a huge response to the news with so many people sharing stories of how John had inspired them. #BeMoreJohn
- #ShowTheSalary launched this month. Here’s their story so far.
- Pay and Equalities Survey 2020: the key findings – ACEVO.
- Has covid stopped charities working on their responses to the climate emergency or has it been a catalyst for change? My post on #GlobalClimateStrike 2020.
- Anticipating and managing risk tips from a three year-old – Beth Crackles.
- Seven ways Shelter is dismantling racism.
- Learning to be bold and brave – our diversity journey. Charity People.
- Why BAME ain’t the same – Campaign.
- #PolicySoWhite – Kristiana Wrixon for Charity So White.
- How to be an anti-racist brand – on-demand session from Charity Comms.
- The Kruger Report: the start of a serious conversation about charities and volunteering – NCVO.
- Volunteering: a family affair? Our research findings – NCVO.
- Top tips on keeping mentoring relationships going virtually – Charity Comms.
- Pressure of work takes its toll on social media managers’ health – PR Moment.
- Joe Jenkins of The Children’s Society shared a LinkedIn post explaining what the organisation was doing to recognise the stress that colleagues have been working though. There were lots of interesting comments from others sharing what their organisations were also doing.
- We’re all exhausted. It’s six months into a crisis. Useful thread explaining why by Dr Aisha Ahmad. And this one about being kind to yourself and colleagues as we move into darker, colder months WFH by Olivia Butterworth.
<Feel the cold? Get a heatpad. Heat yourself, not your room / home. It’s cheaper and greener and warmer. Sorry if you have heard this a hundred times! Have been banging on about this for ages.>
- “Who do you think would win out of a lion, a hippopotamus and a rhino??” Sir David Attenborough answers questions from children. Love this!
- Stunning footage of a cycling race.
- Mosaic cat portraits on pavements in Brussels.
- Dean Burnett shared stories of his cat Pickle.
- There were lots of alternative versions of the back to the office Dettol adverts.
- Stag beetle vs giant robot stag beetle.
- Quintin Lake walked round Great Britain over five years. His final leg included the notorious and dangerous Broomway. He was lucky to do it on such a stunning day.
What did you read, watch or launch this month? Please add your links in the comments.
Can I help you?
Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.