January’s charity content highlights

Come out from underneath your desk / duvet and catch up with some of the latest creative charity content.

L-R Dave the Parkinsons Worm, contactless giving Zurich Insurance post, Street Support video, National Lottery gif

Innovation

Cancer Research are continuing their trend of using World Cancer Day (this Saturday – 4 February) to launch new uses for contactless fundraising. Ten ‘smart benches’ across two London boroughs will take £2 donations.

Are you planning to look in to contactless fundraising in 2017? NSPCC recently announced impressive results of their contactless fundraising and many other organisations are using it too. I gathered some examples of contactless giving in my blog post for Zurich Insurance and spoke to Haven House Children’s Hospice who are running trials at the moment.

Not sure what the technical term for this is but the National Lottery did a very smart bit of Twittering by launching this 7second video and inviting people to RT it ‘for a surprise’. The surprise was a personalised video, with the RTers’ Twitter profile image in a gold frame, with the words ‘National Treasure’ underneath. Nice! This was similar to a thanks reply from Save the Children I got in December.

National Lottery video of interesting doors / walls

Today it is Time to Talk Day (#timetotalk). Why not use Time to Change’s template to make your own graphic?

Time to Change's interactive graphic maker

Good reads

If you get a moment, don’t forget to fill in the Charity Digital Skills Survey which is open until 17 February.

And follow #smex17 on Monday if you are not going to the Social Media Exchange in person.

Re-brands / new websites / charity content

Action for Children's error message - cheeky boy with magnifying glass

To brighten your day

Meme of badly drawn pictures 'pasted' on top of a video of Donald Trump's policy signings

What have you seen?

What have been your charity content highlights from January? Do share! I’d love to hear from you.

April Fools’, digital disruption and more good reads

Lots of useful posts and campaigns in this week after Easter. Here’s a round-up.

Projection of data / code on big black screen

Small charities

Fundraising

Big campaigns

Tweet from @theplarchers who use PlayMobile characters to illustrate Archer's storylines

Radio 4’s long-running soap The Archers hit the headlines this week with the climax of their domestic violence storyline. After the programme on Sunday night it was trending for four hours with 20,000 tweets. The JustGiving page set up by a listener to raise money for Refuge hit its £100k target a few days later and helplines are reporting a 20% increase in calls.

Greenpeace April Fool - Floaty McFloatface

I missed April Fools’ Day this year. It was good to be able to catch up via 5 great charity April Fools 2016 and a round-up of charity April Fools 2016.

Digital disruptions

demo of Facebook's automatic alt text

  • Both Facebook and Twitter launched alt text solutions for images this week. Great news for blind and partially sighted users as digital increasingly becomes based on image rather than text. Wired wrote that Facebook uses AI to automatically apply the alt text whereas Twitter relies on the tweeter to apply it manually assuming they are using a smartphone and have checked the accessibility features. One blind blogger welcomed the news.
  • This transcript of a McKinsey podcast on digital strategy talked about the economics of disruption and the challenges for business identifying potential attacks. Useful reading for those working on their digital strategies.

What have I missed?

What did you read this week? Please share in the comments.

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4 inspiring charity campaigns from #MTSummit 2015

Media Trust’s Summit 2015 was jam-packed with inspiring speakers and campaigns. Here are four campaigns mentioned at the event which you should check out (in no particular order).

St John Ambulance

SJA’s brilliant 40second Chokeables film has won awards, educated parents about what to do when a child is choking and to date (and to their knowledge) has saved 45 lives. Read more about it on the SJA website.

SJA Chokeables video uses animated characters demonstrating what to do when a baby is choking

St John Ambulance also have a trend team. This working group of four people keep an eye on popular culture and use trends to get their first aid message out there in a fun but educational way. Kirsty Marrins gathered lots of examples of this in a blog post. Keep an eye on SJA’s Twitter feed for their next highjack.

SafetyNets

Digital agency Reason Digital found funding to develop a peer-to-peer app for sex workers to share alerts about threatening behaviour. This case study describes the work that went on to develop this life-saving app. What is so impressive is the research that went into the project and the potential to apply the principles to other groups experiencing similar issues.

Finding Mike

Still from Stranger of the Bridge documentary

Jonny Benjamin’s moving and inspirational story about his journey to find Mike who stopped his suicide attempt on Waterloo Bridge was apparently seen by 300 million people worldwide. If you haven’t read his story or watched the Stranger on the Bridge documentary on Channel 4, do it now.

Battersea Dogs and Cats Home #LookingForYou

BCDH: billboard showing a cute dog which follows people around a shopping centre

According to Battersea’s #LookingForYou news release: “Leaflets were handed out at Westfield Stratford City containing an RFID tag. As people walk past the digital billboards around the shopping centre, the technology-enabled leaflet activates former Battersea resident Barley on the screens, who then ‘follows’ them around the shopping centre from screen to screen.” Watch a video of Barley in action. It has had over 100,000 views.

Further reading from the event

Bumper digital round-up – April 2015

It’s been another bumper week of useful posts and links so I’ve collected them together for your viewing pleasure (and mine).

On my radar

CitizensAdvice1

Social media

Charity campaigns

UpYourFriendly

Of course the big campaign of the week has been all the activity around the Nepal earthquake. There’s been so much, too big to reflect on here but the tweets from @TomAllen who is out there and works for ActionAid have really stood out.

nepaltweets

Forthcoming events

And I am re-running my Content Strategy course at Media Trust on 14 May.

And finally….

OrkneyLibrary

What did I miss?

What’s on your radar? What did I miss? Please do share in the comments or via Twitter.

Social media and blogs round-up

It’s been a bumper week for excellent blog posts, videos, articles and webinars. Here’s the great stuff I have been learning from this week.

Social media

Spoof National Trust ad - you tube

Good writing

Digital marketing

Screenshot from Matt Collins' webinar

Persuasive design

What did I miss?

Please share other nuggets you have learnt from this week.