Digital round-up – August

Highlights this month: ethical marketing, voice search, digital evolution and shopping with a giant fundraising cheque.

It’s back to school / work time. If you were off in August or just head-down because everyone else was, here’s some great content and good reads to catch up with.

4 plastic owls (blue, yellow, pink, green) wear glasses in a shop window display

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Still from Scope's video. Shows people walking with giant banner saying 'rights for disabled people'

Here are some useful reminders about how images can reinforce negative stereotypes. I spotted a call for #NoMoreWrinklyHands and an article shared by Time to Change about the rise of the head clutcher image to illustrate mental health stories. >> Review and improve your use of images.

Comms

Digital

Fundraising

Alzheimer’s Research UK show some love for a giant fundraising cheque. Here we see it in action at the station, in a shop and on a train. A cheque picture with personality! >> Here are more examples of alternatives to cheque line-up pictures in my post Just say no to giant cheques.

Tweet from Alzheimer's Research UK showing staff members out and about with a giant cheque. At the station. At the supermarket.

People

Have you booked your ticket for Being the Story in October? Here’s more about last year’s inspirational event. Being the Story 2017 – carthartic and powerful storytelling. Don’t miss 2018.

And finally….

Blue Peter explain the world wide web – from the BBC archive,1995.

list of links of blue link text - how web pages looked in 1995

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss July’s round-up? Catch up with more good reads!

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Digital round-up – July

Highlights this month include: #WaistcoatWednesday, Charity Digital Code, IoF’s Fundraising Convention and diversity.

It’s been a month of relentless hot weather, football optimism and bleak world news. Plus another bumper crop of great charity content and digital reads.

stacks of ice cream cones in the window of an ice cream shop. they lean under the weight

How to use – pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox. Enjoy!

Content

Bloodwise's call to celebrate WaistcoatWednesday to help beat blood cancer

Bloodwise launched amazing reactive fundraising #WaistcoatWednesday on 7 July to coincide with Gareth Southgate’s big moment on 11 July. At one point on the day #WaistcoastsWednesday was trending confusingly. National Trust spontaneously responded with a tweet about not wasting the coast but didn’t use #WasteCoastWednesday.

There was other fun football content including a forecast from The Met Office, #GarethSouthgateWould tweets including this one from Bliss, Scope’s brilliant BSL videos (see Football’s Coming Home), Give Blood’s missing Os, and many examples of Harry Maguire’s meme including this excellent one from The Horniman Museum. There were serious messages too including this striking image sharing stats about rates of domestic violence.

Lower half of white woman's face. She has blood dripping from her nose and wiped across her mouth. Looks like the England flag.

Also this month:

scruffy dog lying on the grass. speech bubble comes out of its mouth filled with emoji including one of paws, tree, poo etc

How do you promote your members or partner organisations? I love these tweets from Small Charities Coalition shouting-out to members for Pride and the football. Also London Community Foundation showcase grant recipients, in this case following Wimbledon.

Digital

Have you read and given feedback on the Charity Digital Code which launched in July? Consultation closes 25 September.

New websites

This month BHF launched their new website including new font.

Launching a new website, even though it has been a huge project, is not always big news for your audience. I liked this promo video from SUSE (Scottish Union of Supported Employment) to launch their new site.

Fundraising

The digital stream at this year’s IoF Fundraising Convention looked excellent. Catch up with a few of the expertly curated Twitter threads and blog posts if you weren’t there:

Crisis comms

I ran a workshop at the Hospice UK Comms Day which was about brand and reputation. Here are some useful tips from crisis expert Kitty Hamilton. Hospice UK produced a Wakelet of the day, sharing useful tips for hospices. And here is the blog post I wrote about using social media in crisis comms.

chaotic hose pipe, swirling patter

See also:

Leadership

This month there have been lots of discussions about diversity. Vicky Browning from ACEVO shared her commitment to creating a more diverse and inclusive charity sector. Jane Ide from NAVCA blogged Diversity: it’s time to make it real and Diversity part 2: nobody said it was going to be easy.

How do world leaders use Twitter? Lots of data to get stuck in to from Twiplomacy.

50 world leaders shown in individual circles, illustrating Twiplomacy's tweet

10 charity digital people who should be on your radar – some top people who regularly share their digital knowledge. Very happy to have been included. Thanks Lightful.

And finally….

Sign on the wall in a zoo. naughty penguin of the month. Good penguin of the month.

Does social media negatively affect your mental health? Why not take time out with #ScrollFree September? You don’t have to go full Cold Turkey? Cut down as a Night Owl or Sleeping Dog. Check out the website to find out more.

Don’t forget to book your ticket for Being the Story in October. Super Early Bird rate ends 24 August.

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss June’s round-up? Catch up with more good reads!

Digital round-up – June

June passed by in a blur of great weather, football fever and lots of great charity reads. Get an ice cream / cool drink and settle back to hook some juicy digital catches!

metal fish in a paddling pool, ready to be hooked for fun. Summer picture.

Warning – this is another bumper crop. Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox. Enjoy!

Content

Dogs Trust - cute animation. Starts with a dog shuffling across the screen looking cheeky

Map with hundreds of red dots, each clickable to read the supporter's comment

5s video showing a small wave washing away a person (in lego) talking a photo of the weather.

Screenshot of doggy Twitter Moment

Digital

In case you missed it Brathay Trust: a lesson in crisis comms.

Brathay's instagram - image of a young man in a bright yellow t-shirt completing the run

Teams and ways of working

Mind your language

Suicide has been in the news a lot recently. Here are some guides to writing about it responsibly.

Events

Fundraising

Scope subscription box Mindful Monsters for parents and chidren

More

And finally….

1970's BBC presenter next to a BBC micro computer.

 

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss May’s round-up? Catch up with more good reads!

 

 

 

Digital round-up – May

In the month that we were all swamped in GDPR emails and RNLI and Dog’s Trust were responding to endless negative comments following misreported press stories, there were lots of great reads. Pull up a comfy chair and catch up with some great charity content and digital reads you might have missed from May 2018.

View through a glass case of butterflies, we see a child with open mouth in amazement. At the Natural History Museum

Warning – you may need longer than a tea break to catch up. Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox. Enjoy!

Digital

Useful resources and reads if you are working on digital projects, thinking about future technologies or just getting on with your everyday digital tasks:

Screenshot from CAST's design principles showing the first 5.

Inspiration from other organisations getting stuck into digital:

New websites / rebanding:

Events:

screenshot of one of the slides from the charity comms seminar.

Content / comms channels

street painting of lots of faces

ICYMI – I updated my 2013 post about trustee / staff pages on charity websites with new best practice and examples. How does your site match up?

Fundraising

Graphic from UK Fundraising - charities have a problem with men

Working with people

Great content

Still from ARUK video showing a hand drawing a healthy brain on the left and one with Alzheimer's on the right.

Plus there was lots of nice content around for the Royal Wedding, such as this knitted couple from Age UK and this blue blood image from NHS Give Blood.

Age UK tweet showing a knitted Harry and Meghan.

This Royal Wedding Moment contains lots of fundraising related fun from large and small charities. Great examples of how to join in with a feel-good event.

Strawberry Social even did a comprehensive thread of an A-Z of Royal Wedding tat which should have got more likes than it did.

See also

Coloured print outs of T&Cs from social media sites. Instagram's is the longest.

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss April’s round-up? Catch up with more good reads!

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Digital round-up – April

Highlights from the charity digital web in April.

Includes a bumper crop of blog posts from CharityComms, Lightful and others, plus a charity rebrands, Marathon comms and some juicy hashtag content.

Close up of pots of rusty nails, green scissors and yellow string

Building digital success

**Don’t forget that if you have content on Storify, you have until 16 May to remove it before the site closes. There are lots of alternatives such as Wakelet. Which ones have you tried?**

Getting the measurements right

Infographic from ParkRun's tweet showing average finish times

Building excellent teams

Rebrands / new websites / building websites

Charity content

We all know about the big awareness days but what about the small obscure ones? Even International Carrot Day can be celebrated on a slow news day. Check out some great examples in this Twitter Moment.

There was some nice St George’s Day content around including this video from National Trust and Macmillan dusted off their #EdBallsDay tweet. Plus some great April Fool’s Day campaigns.

What does your social media strategy say about whether you should join in with an unexpected trending conversation or meme? What criteria does it have to satisfy or do you use instinct to make a decision? Some organisations I speak to just don’t join in, others will wait until their peers are joining in. Trending topics can give engagement a real boost. Remember how we all joined in with the 280 characters change on Twitter? This week some charities joined in with #MyHandleExplained. This example from WWF (“Wildlife not wrestling”) really stood out. This one from @MoreThanADodo was good too.

#MyHandleExplained tweet from WWF showing fighting polar bears

It can be hard to get humour right. This post by Jon Ware explores why and what we can do about it – Why the Absolute Unit was absolutely inspired digital comms.

London Marathon

Made to Move - wheelchair athlete whizzes past the Lucozade station on the Marathon

Full-on London Marathon fever lasts for about a week from the expo to when the aches and pain fade after the event. Use your content well to embrace this if you have runners or supporters involved.

Did you see the London Marathon cheer-off banter on Twitter and mascot banter between Breast Cancer Now, Macmillan Cancer, Breast Cancer Care, Teenage Cancer Trust, CLIC Sargent and others?

Jack Munroe used Twitter to connect fundraisers with supporters ahead of the big day.

Marathon day itself is a whirlwind on social media. On the Monday following the event, lots of charities shared stories about the impact all the fundraising would have as a way of thanking their runners for the pain and giving them a final push to pass on to sponsors. Many will be reliving the day through photographs and messages. Take a look at some examples in this Moment. Many charities also make Moments of their tweets from the day to curate and document it for prosperity and future use. These are also a great way to publicly celebrate (and thank) the effort of the runners and supporters. Take a look at examples from Scope and Macmillan.

UK Fundraising also shared a round-up of some of the highlights.

Brathay Trust did an excellent job with their crisis comms following the death of supporter Matt Campbell. As the news broke, they quickly released a statement. They added his story to their homepage, shared stories about their work on social to connect with their new audience and produced graphics to help promote #MilesForMatt. As the money came in, they released further statements at £100k and £300k sharing their reaction to the response and what the money means to them as a small charity.

As people are still running their 3.7 miles for Matt, the total is still going up. Currently it stands at a staggering £330k + GiftAid. For a small charity, who have never had so many tweets, they have done a brilliant job of connecting with the running community. Building long-term relationships with these supporters will be harder but many more people have now heard of Brathay and their work than before.

Brathay Trust - statement via Twitter reflecting on the week following Matt's death

NB It is worth having a look at the work Samaritans did following the death of Claire Squires’ in the London Marathon 2012 which raised over £1m. Here’s more about the Claire Squires Fund.

Other stuff

What else did you read or see this month? Do share in the comments.

How can I help you?

Why not get in touch if I can help you with digital copywriting, content planning, training or strategy? I work with charities of all shapes and sizes. I can give your comms or digital processes a healthcheck and ideas injection.

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Did you miss March’s round-up? Catch up with more good reads!

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Digital round-up – March

With more wintery weather heading our way, poke your head out from under the duvet for some of the highlights from March 2018. It has been a bumper month (snow, data abuse, more snow, lots of hashtags) so this round-up has lots of gems.

coloured bear heads poking out of a seaside game.

Campaigns

image from Dog's Trust Pawtrait campaign

Comms good practice

infographic of the 500 most popular passwords

Also, catch up with the slides from CharityComms’ content strategy conference and read Eleanor Dean’s blog with her key takeaways – Three thoughts on creating better digital content for your charity.

Social media

Digital evolution

Have you read the Charity Digital Skills Report? How you does your organisation compare? Do you have a digital strategy? Do your trustees ‘get’ digital?

screenshot from the digital skills report

I went to the DigitalAgenda Impact Awards and heard about lots of brilliant Tech for Good projects. Here’s a blog post from Ross McCulloch about some of the winners (4 examples of digital innovation) and a blog post about the Citizen’s Advice case management system which won an award. Is tech for good on your radar? Are you working on projects or know who is in your space?

Tech trends

Charity reads

And finally….

If you are looking for some cheering up, try these:

What else?

What were your good reads in March? Please do share.

If you want more, see also:

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. Can I help give your comms or digital processes a healthcheck and ideas injection?

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Did you miss Jan/Feb’s round-up? Catch up with more good reads!

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Digital round-up – Jan/Feb 18

In case you missed them, some of the best reads on crisis comms, digital strategy and charity content from last month.

red boat. blue sky. sign saying: DANGER. intense sound signal operates without warning

Crisis comms

Charities have been in the headlines ever since the start of the year (Oxfam, President’s Club, Oxfam again, Jo Cox Foundation). There’s lots we can learn from these events in terms of how we need to respond to a crisis and rebuild trust.

Read, then review your crisis comms plan. Does it include the right people? Have you got clarity about the messages? Do they work across all channels? Have staff done media training? Are there enough people with social media skills to be able to respond to comments? (NB Oxfam put a call-out to staff for help and drafted in 40 colleagues to help with front-line messaging.)

It’s worth noting that it’s not just Oxfam who have been effected by this story. NCVO have been working tirelessly to share safeguarding best practice and represent the sector in media interviews.

Digital skills, design and strategy

Content

Still from Macmillan video - "it was one of the nicest things anyone has ever done"

#WorldCancerDay is a big day for lots of health charities. Macmillan launched this lovely #LittleActsOfKindness video. I really liked the way they displayed the subtitles.

In addition to the usual fundraising and bad poems, there were some harder-hitting Valentine’s Day charity comms. None quite as cringy as the DWP’s festive message though thankfully.

Tweet showing the mental health foundation video - vox pops on Millennium Bridge in the rain

Other charities joined in with #TimeToTalk day. This gentle video from the Mental Health Foundation makes us think about answers to ‘how are you?’

How can you use your archive to connect with topical stories? There were lots of charities marking the 100 years since (some) women got the vote. Age UK told the story of one of its founders Eleanor Rathbone.

I am a sucker for maps and data. These examples of (non-charity) content marketing campaigns using maps could give food for thought. How can you use your data to tell a bigger story?

tweet from rob long asking twitter users to activate and use accessibility settings.

This blind Twitter user’s plea which has now had 179k likes seems to have done so much more to raise awareness about image accessibility than any charity or Twitter themselves. Have you changed your settings? This guide to getting alt text right is a must-read if you are new to describing images.

Good to see Doncaster Council’s Chief Executive maintaining the gif standards in her comms.

And finally…

What did I miss?

I spent January doing an interim comms manager role as well as going to BarCampNFP and SMEX18 so might have missed other good stuff. What did you read / watch / produce this month? Please do share.

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Did you miss November 2017’s round-up? Catch up with more good reads!

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