Charity sector’s response to the Ukraine crisis

The situation in Ukraine is urgent and shocking and changing day-by-day. It can be difficult to know how to respond as an organisation. Do you launch an appeal? Use the news to campaign? Do you share your expertise of war situations or launch a new service? Do you manage people’s worries? Or not mention it at all, business as usual, not wanting to add to the noise? How might that change as the situation changes?

Here are some useful links and examples of the sector’s response to help you plan your own.

Advice for charities

NCVO’s blog post by Alex Farrow looks at how charities and civil society can support Ukraine. It also explores potential implications on charities such as increasing costs, cyber attacks and disaster recovery. Clare Mills of CFG also shared thoughts about the potential impact of the crisis to the sector.

CIoF’s Daniel Flusky has written advice about fundraising during an emergency with some excellent tips for charities. This includes being clear about how donations will be used. Here’s a nice example of this from Hope and Homes for Children.

The Charity Commission issued a statement about potential implications of the crisis on charities and a reminder about running effective appeals and managing funds.

Fundraising Everywhere have started a list of consultants offering their time for free to support organisations running emergency appeals.

Examples of appeals

The DEC launched its appeal on 2 March. (Update – It has raised £100m in four days.)

UK Fundraising have a list of fundraising appeals launched for Ukraine.

Refugee Action haven’t launched their own appeal but have shared advice about how to help including appeals and actions people can take.

London Plus have a google doc of London organisations offering and fundraising for help.

With so many different appeals, it can be hard for anyone to know where best to donate. The Charity Commission shared how to give safely. OSCR in Scotland issued something similar.

Deborah Meaden tweeted a plea for people to donate money rather than items due to the difficulty of transporting supplies overseas. See also this post about donations of ‘stuff’ and the problems it can cause – Ever sent clothes or toys in response to a disaster?

Emma Insley wrote about why donating to AirBnB hosts might not be the right thing to do either.

Services and support

Some stories from Ukraine are still getting out at this stage. For example, this dog shelter received funds from ifaw.

UK charities have started to offer services to people with connections with Ukraine. For example Relate are offering free telephone support for people with family in Ukraine.

St John Ambulance translated their first aid advice into Ukrainian and Russian.

Citizens Advice shared information about bringing family members from Ukraine to the UK.

Communicating about war

ICRC shared a thread about the rules of war.

Help for Heroes are calling for the media to be sensitive about the way they communicate about the war. Here’s their comms guide.

Greenpeace are raising concerns about the divisive language used by some of the reporting.

The Rory Peck Trust are running workshops for journalists about reporting during a war. They also have a crisis fund to support freelance journalists working in the conflict area.

Full Fact shared tips about how to check that information is correct before sharing it.

Cruse have shared information about bereavement through conflict and war.

Campaigns

Some organisations are using the situation to raise extra profile about legislation changes going through parliament. Like the treatment of refugees – see Freedom from Torture.

And the Policing Bill from Greenpeace.

Engaging Networks shared a thread of appeals and campaigns.

Greenpeace are asking the Government to Get Off Gas.

Managing mental health

Mind offer tips about managing stress and dealing with anxiety.

5 ways to help manage your mental health during a stressful newscycle, from Rethink.

There are useful resources from BBC Newsround on how to talk to children about the situation. Tips from Save the Children and British Red Cross too.

Crisis comms or business as usual?

What comms mode are you in? If you are a disaster relief or humanitarian charity, you are likely to be in crisis mode. If your work doesn’t touch these areas, it can be hard to know how to respond. Is it insensitive to broadcast your everyday news and events? You’ll have to decide on a day-by-day basis as the situation changes. People still need good news and other work doesn’t stop during this time. But it is worth reviewing scheduled messaging, stopping any campaigns if needed and being conscious of the language or images you are using.

Many organisations are sharing messages of unity with Ukraine. A few have changed the colours in their logos, eg Women in Journalism, and this BHF charity shop decorated its window in the Ukrainian colours. What is right for your organisation?

It’s a good time to review your crisis comms plan and think about possible future scenarios and how you would react. Look especially at the NCVO post above (how charities and civil society can support Ukraine) about the possible impact on charities such as increasing energy costs and cyber attacks.

I’ve seen a few examples of companies returning to sharing important information as images of text (see this example from MandS). This inaccessible comms method was widely used lockdowns, especially by supermarkets and Government. See why you shouldn’t tweet images of text.

More

What stand-out content or appeals have you seen from charities? Please do share in the comments.

Digital round-up – September 2020

Highlights this month: charity content showing the impact of the pandemic, comms fatigue, anti-racism within the sector.

Now that the kids are back at school and I have a bit more time, I thought I’d reinstate a round-up. Here are some of the highlights I spotted last month. With so much going on at the moment, it is impossible to keep up with everything. I hope this helps fill some of the gaps. Until next month…. (fingers crossed).

Handwritten sign points one way to campsite and beach, and the other to 'nowhere'!

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

NSPCC graph showing that during the pandemic and resulting increase in impact on children's health, NSPCC was still there to support them

Charities have sadly been announcing cost-cutting and redundancies. Here are a few examples of messages direct from CEOs sharing the news with their supporters and users. This is difficult content to write. Sharing the news like this rather than as a press release or news story is much more personal and powerful.

See also: Martin Houghton-Brown: ‘St John Ambulance saw its income dry up, and we went to the NHS and offered to help’ – Civil Society.

Comms

Meryl Streep gif of her standing up at the Oscar, pointing and saying YES YES YES!

Planning ahead for your Christmas content? It may be a good year to be creative and share some joy. Take a look at this from the archive for some ideas – Nonprofit digital advent calendars – tips and examples.

Digital – strategy, design, culture

Fundraising

People and organisations

I was very sad to hear the news that John Popham had died. He was a real trail blazer for digital in the sector and beyond. It was lovely to see such a huge response to the news with so many people sharing stories of how John had inspired them. #BeMoreJohn

<Feel the cold? Get a heatpad. Heat yourself, not your room / home. It’s cheaper and greener and warmer. Sorry if you have heard this a hundred times! Have been banging on about this for ages.>

And finally….

Screenshot from video showing David Attenborough answering a young boy's question

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Digital round-up – April 2020

Highlights this month: covid content, covid comms, covid language battles, covid fundraising, covid-driven digital services, covid burnout.

Well, March was intense. April was the same, but different. Now we are in May, it feels like a good time to review and reflect on the month just gone. This round-up, like most of the comms this month, is 98% coronavirus. Here are some gems you might have missed. Stay safe everyone.

Street art - Triangle with man in a hat walking across a zebra crossing. Says 'Virus' underneath. Looks like a warning sign.

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content and digital fundraising

At the start of the pandemic in March, comms was focussed around hand washing and protecting vulnerable groups. As we moved into April, fundraising appeals, digital fundraising and lockdown coping strategy content emerged. It has been really inspiring to see so many creative campaigns turned round so quickly and made from home.

Most charities have built covid information hubs on their websites, very quickly writing lots of new content to meet the needs of their audience. These hubs are generally prominently linked from homepages and in some cases appear as a new item on top-level navigation. Here’s a selection:

Comms

Illustration of a Tank from Yasmeen Serhan's article

Digital – strategy, design, culture

Inaccessible tweet from 10 Downing Street. Uses image of a letter with no text description

It has been really worrying to see the rise of so much inaccessible information during this time from official sources, businesses and some charities. The accessibility of official information provided by No10, DHSC, PHE and even the NHS has been especially poor at a time when it matters most. This was covered on Channel 4 News.

It has been particularly noticeable that so many organic and promoted tweets used images or gifs of text to share statements and complicated information. These generally appear with no alt text or link to an html version of the information, or text version in a thread. The information is therefore inaccessible to anyone who can’t view images. There have also been lots of videos without subtitles and without voice overs.

Clearly this has been a pressured time to release information as quickly as possible. But accessibility matters.

Fundraising

2.6 challenge image. boy in a superhero costume

People and organisations

We’ve all had to rapidly adjust to this new way of working. It has been tough. Not least because of the technological learning curve and the loss of face-to-face contact, but also because we are all dealing with big additional mental loads as we come to terms with the situation we are living and working in. The home schooling, the loneliness, the worries about food and health and the future and our loved ones. There’s lots to deal with.

There was a flood of ‘top tips for working at home’ type-articles at the start. And now, there are more about recognising that wall-to-wall Zoom calls and WFH (especially when your home isn’t set up for this) is very draining. If you are finding it hard, or your team’s motivation is draining, this is normal. Here are some articles which it might be worth sharing internally. You are doing great. It’s ok to have off-days. Working life is likely to be like this for a while.

The current situation has lots of implications for long-term outputs. Organisational strategies have been parked and business as usual pivoted. It’s a challenging time for senior leaders and trustees.

Sector

And finally….

Lavender field in Kent

I am missing train trips and walks in open countryside. I have been sharing some virtual walks and adventures including Cornwall, a sleeper train to Spain (and back) plus the lavender fields of Kent.

If you want to transport yourself to other places at a deeper level, take a look at Radio Lento podcasts. Get some headphones and listen to 30-minute soundscapes of woods, rivers and birds. Perfect for meditation, some quiet before sleep or just switching off during the day. Subscribe via your podcast provider or get updates via @RadioLento.

Your recommendations

What did you read, watch or launch? Please share in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss the last round-up? Catch up with more good reads from a time before lockdown.

Digital round-up – January 2020

Highlights this month: personal stories driving donations, lots of new campaigns, #BongForBrexit, #DollyPartonChallenge, the climate as a global risk.

January is such a long long month. Luckily there was lots of great charity content and good reads to get us through the dark days. Catch up here with some gems you might have missed.

Winter sunlight pouring through a window making a silouette of a sewing machine and a pot plant

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Imagery from BHF campaign. Totaliser shows air quality in London exceeds WHO safe levels
Gif showing a dusty street with tumbleweed rolling through. Tweet text says Want to know the science about #BlueMonday..... There isn't any.

Comms

Digital – strategy, design, culture

Infographic showing use of Facebook by audience
Three examples of how memes could include alt text. Screenshot taken from Time article.

Fundraising

People and organisations

Climate crisis

wef top ten risks over the next ten years

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss December’s round-up? Catch up with more good reads!

Digital round-up – December 2019

Highlights this month: as well as all the Christmas campaigns, end of year round-ups, December was busy with Giving Tuesday, the election results and more.

If you were caught up in festive planning or trying to get everything done before a break, here are some of the charity highlights from December. Hope you had a good break if you got one.

red berries on a tree on a grey misty day

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Animation by British Red Cross. Shows a young boy looking sad. Text above his head says 'War and conflict separate families'

Takeover of the month: For human rights day, Gisella Valle of LAWRS tookover ACEVO’s Twitter account to share insights into the work done by LAWRS to support migrant women.

Christmas content and appeals:

Calm zone's YuleSlog with Noel's top tips for getting through the holiday

Highlights of the year:

Predictions for 2020:

Post-election comms:

Comms

screenshot from Lightful's article about hashtags

Digital – strategy, design, culture

Fundraising

Screenshot from Grantmaking website showing coloured navigation blocks

People and organisations

And finally….

Your recommendations

What did you read, watch or launch? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss November’s round-up? Catch up with more good reads!

Digital round-up – November 2019

Highlights this month: digital benchmarking and engagement research, Star Wars, social media for leaders, digital inclusion.

November is always a hectic month of awareness days and the build-up to Christmas. This year, add in the General Election, increasing responses to the climate crisis and lots of knowledge sharing at conferences. There was so much to keep up with while also trying to get some work done! Here are some highlights you might have missed.

Coloured plastic pipes

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Charity content and campaigns

Ad from West London Mission - he is (a dad of two, a brentford fan, can finish any crossword, excellent at conkers) sleeping in the park

Comms

Digital – strategy, design, culture

Celebrating the Web Foundation’s 10th birthday with highlights from each year and ending with the launch of the Contract for the Web. There are five days left to watch Sir Tim Berners-Lee’s Dimbleby Lecture on iPlayer.

The sixth Charity Digital Index launched, benchmarking digital capability and essential digital skills. Here are some highlights from the launch event and a link to download the Charity Digital Index report.

Reason Digital surveyed over 2000 people and have produced The new rules of digital engagement: 2019 report with insights into how the UK population interacts with charities digitally. Essential reading.

Charity Comms’ annual Charity Digital Conference was huge. Catch up with my Moment of my live tweeting through the sessions I went to including this one by Bruce Daisley about workplace culture. You can now also access the conference slides and Laura Robertson’s blog post summary.

Slide from Bruce Daisley's session at the Charity Digital Conference - quote from Fleabag author "As an audience all you really want is to be surprised by things."

Digital inclusion:

Fundraising

People and organisations

Social media for leaders:

Climate

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss October’s round-up? Catch up with more good reads!

Digital round-up – October 2019

Highlights this month: big hashtag events including #YouMadeItHappen and #WorldMentalHealthDay, legacy fundraising + the sector’s response to the climate emergency.

October is a massive month for awareness days and creative content so this is another bumper issue of 100+ links. I have also included a new section on the sector’s growing response to the climate emergency.

Countryside view - early morning. Orange light.

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Ginger cat from Battersea's ad - rescue is our favourite brand

#WorldMentalHealthDay is a very busy day. Here are some highlights and other mental health-related content shared this month:

Did you join in with #YouMadeItHappen day this year? Here is a #YMIH Moment of some of the stand-out comms and a #YMIH blog post which goes into more detail.

Comms

Screenshot from Helpful Digital post about Instagram Stories - shows screenshots from Royal Air Force

Digital – strategy, design, culture

Fundraising

Charity on the climate crisis

Extinction Rebellion have sector specific branches for doctors, lawyers, the arts etc but there isn’t one for the charity sector? I have added this section to share some of the sector’s response.

Poster at IFC Holland with list of environmental pledges from the conference

Action:

There’s another global school strike coming up on 29 November. Will you get involved? I wrote this about the sector’s response to the strike in September.

Campaigns and comms:

Useful reads:

People and organisations

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss September’s round-up? Catch up with more good reads!

Digital round-up – September 2019

Highlights this month: a lesson in crisis comms from RNLI, climate change comms, diversity in the sector, guide to wellbeing.

It’s overwhelming to try and keep up at the moment. Aside from UK and world news, this is a busy time of year for awareness days and campaign launches. Here’s a small snapshot of some of the best charity content and reads from this month and some from August too.

two men in a dark room photograph some neon artwork on a phone. pink and purple colours

How to use this round-up: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Big campaigns

screenshot of Samuel L Jackson's ARUK film. He holds an orange.

Creative content

Reactive content

Celebrity endorsement of the month: The Hoff visits RNLI Penarth.

'we support the climate strike' drawing on office window. By Salford CVS

Did your organisation do anything to join in with the #GlobalClimateStrike either by joining a strike or sharing messages of solidarity or making statement about your own organisation’s commitment to addressing climate change? On a day where there was a global focus on the issues, it was good to see some (mostly environmental charities) pulling out all the stops. It was disappointing to see so many others saying nothing. Here are some examples of charities who joined in with the #GlobalClimateStrike.

Comms

It can be stressful and relentless being on the comms frontline. Your work is key to building and protecting your organisation’s reputation and impact, while also battling internal pressures. This month, Charity Comms launched A wellbeing guide for comms professionals authored by Kirsty Marrins with contributions from others sharing case studies and tips. It aims to help build resilience and look after mental health. Do have a read if you haven’t seen it already.

RNLI changed their homepage to include a striking image from one of their overseas projects

This month, RNLI faced a backlash then a rush of support, following a story profiling their overseas work. Their messaging on Twitter was an example of patience and warmth. The volume of incoming comments was relentless through the week. They responded by writing personal messages to thousands of people. Their initial tweet has been liked 44.8k times.

I wrote a short thread through the first day as the situation developed including tweets of support from other charities. Dan Slee blogged with more examples and UK Fundraising showed some of the ways people challenged the press story.

What was striking about RNLI’s response was that they took ownership of the situation and proudly communicated their values and mission. For example they changed the image on their homepage (see above) and shared beautiful images from their overseas projects on social media. They also did lots to connect with new and established supporters (see this tweet from Shappi Khorsandi, a thank you email and a thank you video from Dave at Poole Lifeboat Centre).

Would you be ready to respond to a crisis comms situation?

Also this month:

Digital – strategy, design, culture

CCDH advice - don't feed the trolls - graphic with 5 steps. 1=don't engage, 2=don't post you are being targetted, 3=if unlawful, record, report and get help, 4=block trolls, 5=don't let it get to you)

Fundraising

Screenshot from Age UK's website. Older man sits alone. White writing on a purple (cadbury coloured) background say Cadbury are joining Age UK to fight loneliness

People and organisations

There has been lots shared this month about representation in the sector. Here’s a selection of useful reads and resources

Also this month:

And finally….

Well done for getting to the end! Here’s some fun stuff.

Your recommendations and feedback

What did you read, watch or launch this month? Please share your recommendations in the comments.

Could you also tell me if these round-ups are useful. It takes quite a long time to put them together. How do you use the round-ups? Please share any feedback. Thanks!

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss July’s round-up? Catch up with more good reads!

Digital round-up – June and July 2019

Highlights this month: tools and resources to accelerate digital progress, responses to the Oxfam report, diversity, spontaneous comms.

For one month only, here is a combined round-up with some of the things you might have missed in June and July. Wishing you a productive or restful month whether you are in or out of the office.

sticks of brightly coloured rock in a seaside shop

How to use the round-up: Pick and choose links to read now or later. Even better, subscribe and get future round-ups direct to your inbox so you don’t miss any.

Content highlights

National Trust tweet - says 'Have you scanned your member card for free parking?'

Twitter takeover of the month: VIP (very important pony) Dennis held the reins of Mencap’s Twitter for a short time during Volunteers Week.

Video of the month: The Bank of England revealed the new face of the £50 note in this video. Genius or awful? You decide…..

Comms: best practice

screenshot from video - shows Game of Thrones star Emilia Clarke posing in awful stock photos from the workplace

If you are a Charity Comms member, don’t forget to vote in the trustee election. Closes at 5pm, 19 August.

Digital: strategy, design, culture

Logo from The Catalyst

The Catalyst, a UK collaborative to bring a social purpose to the digital revolution, launched. They are a coalition of major foundations, digital design agencies, civil society bodies and the UK government, seeking to massively accelerate the use of digital in the UK’s voluntary and charity sector. Sign up via the website for information and updates. Read this post by Dan Sutch to find out more – digital, design and data for social good. And follow The Catalyst on Medium too.

More transformation resources:

Logo for the Charity Digital Skills Report 2019

Did you see the results from this year’s Charity Digital Skills Report, now in its third year? More than half (53%) of charities are aware of emerging tech developments but aren’t planning for them yet. Just 12% are planning for how this could change their charity. How does your organisation compare with the results?

See also:

Fundraising

A tank made out of a cake. #BakeForHeroes

People / careers / sector

Oxfam:

The Charity Commission’s report about Oxfam came out at the beginning of June.

Diversity in the sector:

Karl Wilding was appointed as NCVO’s new CEO. While welcomed, the news prompted heated discussions about diversity. Here’s a small selection.

Other reads

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss May’s round-up?Catch up with more good reads!

Digital round-up – May 2019

Highlights this month: mental health awareness, campaigns about talking, animals (dogs, cats, ravens) and lots of great digital charity reads.

Not sure where the summer has gone! Pop the kettle on, turn off the news and catch up with some of the things you might have missed in May.

dandelion fluffy clock plus a few buttercups

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

20 questions to start a conversation with a young person, including 'what are you most looking forward to this week' and 'what makes you feel calm'

This month, it was #MentalHealthAwarenessWeek so there was some great content around. For example, have a look at:

Also this month:

Still from End Loneliness video - two men have a chat. One says 'I think I might just just go for a little walk around and actually say hello to someone'

six photos of men with their cats (including one of cats in a car)

Twitter takeover of the month: Ceri and Krissie’s Twitter takeover of the Scope account showing how Scope have developed their digital experiences to make them easy to use and accessible.

What are you doing for #SmallCharityWeek next week (17-22 June)? If you don’t work for a small charity, why not find a local one to support. Keep an eye out for the #BigSupportSmall campaign too.

Comms

Don’t miss CharityComms’ Getting ahead in your comms career conference next week (20 June). Follow #CommsCareer if you are not there.

Digital – strategy, design, culture

NCVO have updated the Digital Maturity Matrix to include service design, data protection and security. Have you used this tool to assess the digital maturity of your organisation? In today’s Charity Digital Report, it was cited (question4)  by just 23% of respondents. Do take a look if you haven’t seen it already.

Once you have done that, read Digital transformation is a leadership problem about team culture and blockages by Mike Bracken. Here’s his definition as he says the term has got lost in all the noise: “digital transformation is the act of radically changing how your organisation works, so that it can survive and thrive in the internet era.”

Parkinson's UK service team's principles (including we are people focussed, we are transparent)

Fundraising

Don’t miss the free online conference from Resource Alliance – 12 & 13 June: Fundraising Online including an international line-up of speakers.

People and organisations

illustration for Citizen's Advice future of advice plan

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss April’s round-up? Catch up with more good reads!