Do you know about Toilet Twinning? This story about #Poodate’s lasting legacy is great! On World Toilet Day, they released regular News Flush announcements about the numbers of toilets twinned on the day.
I thought this gave interesting insights into groups who are digitally excluded: The Changing Face of Digital Exclusion: It’s not your nan. The post is about skills so it doesn’t mention how the design of websites, apps and software is digitally excluding those with disabilities because developers don’t know or care about accessibility.
The Citizens Advice digital blog is always a good read. The latest post looks at internal knowledge, especially the barriers caused by poor search, volume of content and inconsistencies of language used. The post talks about how they’ve run workshops to identify common user goals. It’s a big and important topic to tackle, especially in an organisation of this size where information management is their bread and butter. What Citizens Advice needs from a digital workplace – And what your workplace might need too.
The Big Green Bookshop in London (the one who live tweeted Harry Potter to Piers Morgan) tweeted an urgent request for help recently and were bowled over with the response. Similarly, a food bank in Glasgow sent an urgent appeal. Useful food for thought who those who don’t think it is right to fundraise on social?
It’s been another bumper week for interesting charity content. Here’s my round-up.
In my previous post I looked at using rocur to share lived experience. This week the amazing @nhs Twitter account reached new heights by live tweeting an operation! It was a brilliant way of giving an insight into a hidden world and raising awareness about the teamwork of the NHS. You can see a selection of the tweets in their operation Moment.
The patient was clearly ok with the profile and a quote from him was tweeted the next day thanking everyone for their good wishes. Hopefully bowel cancer charities can use the event to raise awareness about the condition and to reassure others about to go through the same treatment.
Come out from underneath your desk / duvet and catch up with some of the latest creative charity content.
Cancer Research are continuing their trend of using World Cancer Day (this Saturday – 4 February) to launch new uses for contactless fundraising. Ten ‘smart benches’ across two London boroughs will take £2 donations.
Not sure what the technical term for this is but the National Lottery did a very smart bit of Twittering by launching this 7second video and inviting people to RT it ‘for a surprise’. The surprise was a personalised video, with the RTers’ Twitter profile image in a gold frame, with the words ‘National Treasure’ underneath. Nice! This was similar to a thanks reply from Save the Children I got in December.
Both Facebook and Twitter launched alt text solutions for images this week. Great news for blind and partially sighted users as digital increasingly becomes based on image rather than text. Wired wrote that Facebook uses AI to automatically apply the alt text whereas Twitter relies on the tweeter to apply it manually assuming they are using a smartphone and have checked the accessibility features. One blind blogger welcomed the news.
This transcript of a McKinsey podcast on digital strategy talked about the economics of disruption and the challenges for business identifying potential attacks. Useful reading for those working on their digital strategies.
What have I missed?
What did you read this week? Please share in the comments.
Don’t miss future posts – subscribe to my blog now. Add your email or click follow at the top of this page under the ‘Get this blog direct to your in-box’ heading.