How to share lived experiences using #rocur or Twitter take overs

Hearing someone’s story firsthand can build empathy, a sense of community and crush stereotypes or assumptions. But in a noisy world, how can we as charities get those voices heard?

Finding ways for people to engage with real experience is key. More charities are trying rocur (rotation curation) or media take overs. Find out how they could work for you.

colourful children's drawings of faces

Hearing lived experience

We’ve talked before about empathy and the power of stories (following Jude Habib’s amazing Being the Story event in 2016). Last week at the Social Media Exchange Lemn Sissay argued that charities shouldn’t be working to ‘give children a voice’ as they have voices already. Rather we should be working to find ways for their voices to be heard.

This idea was explored more deeply by Gemma Pettman in her blog post following the event in which she included reflections about the Expert Citizens programme.

We may feel like we are working hard to get the voices out there but your case study or a video probably isn’t doing this. As editors we are applying our own filters and key messages to these stories. Of course as comms professionals, we might feel like we know what makes a good story and we want to streamline the story so it ticks our boxes (we don’t want any other causes or issues getting in the way). But this isn’t the way people work.

It might feel scary or dangerous but how can we create a platform which we can hand over to the people we represent? Some charities are doing this through their blog or vlog. For example Mind invites anyone to contribute. Others are using social media to share user-generated content. For example read about Anthony Nolan’s Facebook content strategy.

To actually hand the keys over to the channels is another level, with no editorial control! Here we look at some examples.

Rocur (or rotation curation)

According to wikipedia, rotation curation started on Twitter in 2011 with the @sweden account. Rocur accounts are usually managed on a weekly basis with each new person sharing details of their lives. An administrator manages the account, ensuring every week is covered.

The Sweden account (which itself says it started in 2009) is still going strong and has 104k followers. There are now many other location-based accounts including @LondonisYours, @WeAreXPats and HI_Voices.

In October 2016, the nhs account launched with Richard who shared his experience of living with cancer. The account is ‘manned’ by staff, trainees and patients and already has 10.6k followers. It is used from 8am-8pm, Monday to Thursday and from 8am-6pm on Friday.

text says: @NHS aims to celebrate the NHS by bringing to life the stories of staff and patients through their own words. To highlight the amazing stories that happen every day and the people involved. @NHS enables people with an NHS story to tell to share their experiences.

This account works so well because it is well curated with different voices each week. The weekly host tends to share a lot of personal information and they respond to questions and treat it as a conversation. It feels like followers are genuinely learning about someone’s job or condition from reading the tweets. Read more about the @nhs account.

In a similar vein, @Parkinsons52 is used by people who have experience of Parkinson’s. The account has been live since February 2016. It has been hosted by patients experiencing varying stages of the disease from across the world as well as health care professionals and staff from Parkinson’s UK including CEO Steve Ford. It was set up by David Sangster who saw it as a way to connect the Parkinson’s community, raise awareness and to show how the disease can affect people of all ages and backgrounds.

tweets from Parkinsons52

Take overs

Less of a committment is to host a social media take over, where someone outside of the comms team uses the account for a short time. This is generally less about lived experience and more about giving an alternative insight or perspective. Museums are good at doing this such as with their ask the curator sessions.

Kids in Museums drive an annual day where museums let children take over. Some organisations do this by letting young people use their social media accounts to share their experiences of the museum. The Teen Twitter Takeover is in August and there are useful factsheets about how to let teenagers tweet from the museum account. The guide says that the biggest benefit is that the teenagers feel really trusted to be allowed to do this. Read more about Take Over Day.

Take over day tweet from Helston Museum

Each year local government joins in with #OurDay. This is more managed than a take over but gives an opportuity for councils to share the stories of employees and locals who use services. Through the social media activity they can show the detail and breadth of what they do. See this Moment of #OurDay in 2016 for some examples.

Could it work for you?

If one of your goals is to raise awareness, then somewhere within your comms strategy should be a way to show rather than tell.  Finding simple ways to build understanding and empathy is key.

These examples are all about showing the detail of something, the everyday impact of a condition or situation. It is the detail which connects us. And it is the detail which is often missed in our corporate comms where we are often trying to show the bigger picture to make a point.

Giving a platform in this way can be daunting. Some of the barriers could be:

  • “it sounds too time consuming to administer and monitor”
  • “we don’t have access to a big bank of potential people who could contribute”
  • “we have a duty of care for children or vulnerable people – what if people ask probing questions or they get trolled?”
  • “is it really worth it – will people listen or engage? Will it actually change anyone’s minds?”
  • “our community has low IT skills or limited access to tech.”

A good plan, policy and support are key. Be realistic about what you can take on. You don’t have to sign yourself up to a year-long stint of weekly hosts. It is ok to take a pause. Why not start small, an hour on the first Friday of every month or a pilot project?

Of course, this method will not work for every cause and will be out of reach for many small charities. But as the examples show, they don’t have to be owned by a charity. Parkinsons52 works so well because it is about the disease rather than about the charity. PUK are occasionally involved but they don’t own or manage it.

For contributors it can be a real opportunity to share their experience and feel like they are helping other people to understand. It can be empowering. It can be a way of connecting with others in a similar situation.

If there are accounts out there related to your cause why not support them, promote them and even contribute to them?

Tips for recruiting and managing contributors

  • Recruit a good mix of volunteers to help you get started. This will also help to establish the tone. Think about people who have interesting stories or ideas and who are used to using social media. Once the account gets going, think about how you’ll find new people to contribute. Make it easy for them to sign up and keep good records of who has contributed and who is to come to make sure you have a good mix.
  • Produce tips and guidelines to give to contributors. Include an idea about how often to tweet (5 times a day is achievable for most) and best times of day to get a conversation. Be very clear about your posting guidelines (eg no obscene, offensive or self-promoting material) and what contributors can do (such as unfollowing or DMing people).
  • Provide instructions for the practicalities of using the account such as the handover between people and logging in. Will you change the password each time a new person uses the account?
  • Help your next contributor to prepare for their time. Ask them to think about what they do and don’t want to tweet about, what questions they will ask to prompt conversations and how they’ll deal with people they disagree with. Help them to think about a ‘message’ they’d like people to go away with at the end of their week if this is relevant. It is also useful to help them prepare for the lull days in the middle of their stint. Polls can be a good way to drive interaction. As can photos.
  • Be ready to step in if they need support. It can take a brave person to put themselves out there (especially on mega accounts like @nhs). You should also do some thinking about the things that could go wrong and have strategies in place to deal with these.
  • At the end of their time, think about how to support them – it can be hard to get used to normal life after having so many people listening and talking to you!

Tips for getting the most out of the content

  • Pin a welcome message for the new account holder so your followers can understand what is going on.
  • Personalise the avatar and username – the nhs account do this really well.
  • Curate the best tweets from the event or week. For example take a look at the @nhs Moment from Yvonne’s week and the full list of @nhs Moments. Think about how to showcase these on other channels.
  • Prime some friends, colleagues or family to ask questions to get the conversation going, especially as the account gets established.

screenshot from @nhs account

Share your examples

Have you seen any other good (or bad) examples of rocur or take overs? Are there any other charity or public sector examples? Do share them here.

If you are looking to experience a take over firsthand to get a feel for how it works, accounts like @LondonIsYours are always looking for new contributors. Why not see if there is an account you can contribute to?

With thanks

Big thanks to rocur users Leah Williams Veazey and David Sangster who shared their experiences for this post.

January’s charity content highlights

Come out from underneath your desk / duvet and catch up with some of the latest creative charity content.

L-R Dave the Parkinsons Worm, contactless giving Zurich Insurance post, Street Support video, National Lottery gif

Innovation

Cancer Research are continuing their trend of using World Cancer Day (this Saturday – 4 February) to launch new uses for contactless fundraising. Ten ‘smart benches’ across two London boroughs will take £2 donations.

Are you planning to look in to contactless fundraising in 2017? NSPCC recently announced impressive results of their contactless fundraising and many other organisations are using it too. I gathered some examples of contactless giving in my blog post for Zurich Insurance and spoke to Haven House Children’s Hospice who are running trials at the moment.

Not sure what the technical term for this is but the National Lottery did a very smart bit of Twittering by launching this 7second video and inviting people to RT it ‘for a surprise’. The surprise was a personalised video, with the RTers’ Twitter profile image in a gold frame, with the words ‘National Treasure’ underneath. Nice! This was similar to a thanks reply from Save the Children I got in December.

National Lottery video of interesting doors / walls

Today it is Time to Talk Day (#timetotalk). Why not use Time to Change’s template to make your own graphic?

Time to Change's interactive graphic maker

Good reads

If you get a moment, don’t forget to fill in the Charity Digital Skills Survey which is open until 17 February.

And follow #smex17 on Monday if you are not going to the Social Media Exchange in person.

Re-brands / new websites / charity content

Action for Children's error message - cheeky boy with magnifying glass

To brighten your day

Meme of badly drawn pictures 'pasted' on top of a video of Donald Trump's policy signings

What have you seen?

What have been your charity content highlights from January? Do share! I’d love to hear from you.

Nonprofit digital advent calendars – tips and examples

Digital advent calendars can be a great way to drive engagement during December. If you have 24 pieces of content, why not package them up? You don’t have to produce a slick clickable website, an image shared on social media is perfect. Think about how to use your existing digital assets and a theme to give your followers a treat every day. It’s been a hard year and we all need cheering up afterall.

Examples from WCHP, MS Society, Royal Marsden, New Mills Food Bank, Bliss, Bookstart, Family Holiday Association

If you are thinking about doing an online advent calendar, here are some questions you should ask.

Does an advent calendar fit with your brand?

How will your supporters respond to a daily offering? Do you get much interaction from your every-day communications? Look at your stats and find out what type of content works best. A daily treat could inspire interaction if there hasn’t been any or could attract new audiences. Or could do annoy people.

An advent calendar might be too flippant for your cause. This depends to some extent on your tone of voice. If you have a serious cause, it is possible. See this example from Bliss who are sharing stories via their calendar (see also #blissadvent on Twitter).

Can you sustain it?

24 days is a long time to do one thing.

How can you maintain momentum over 24 days? Avoid a slump in the middle by planning your content carefully. What existing content could you use and what would you need to produce from scratch? Can you link in with other big days in December?

Do you have the resources to publish and respond to comments over a whole month including weekends and into the holidays? You can schedule posts via publishing tools such as Hootsuite but will need to keep an eye on responses.

If you don’t the energy or resources to cover 24 days, you could scale down to use the 12 days of Christmas instead? See this from the Imperial War Museum.

Should you have a theme or goal?

It can be useful to have a theme to focus your activities. Themes nonprofits have used include:

  • inspirational quotes
  • thank you’s to supporters
  • competitions and special offers
  • fundraising stories and tips
  • successes over the year
  • awareness raising / messages / campaigns.

Think about what will be interesting to your supporters.

Museums, galleries and cultural organisations in particular make good use of digital advent calendars to share gems from their collections. Take a look at the Horniman Museum’s calendar on instagram or National Library of Scotland’s #cartogradvent.

Some council’s are doing calendars too. This comms2point0 post from Merton Council explains how they are using their collection.

How technical should you go?

A simple approach is to just share an image on each new day via social media. This method works well if you are an organisation who has beautiful or inspiring images or a collection to showcase. Or have used Canva or equivalent to illustrate quotes.

There have been many more gif-based calendars this year. See this example from Community Christmas.

Video-based calendars and interactive websites are rarer. Even more unusual is the offline calendar. See Folkstone’s Living Advent Calendar.

Top tips

To build traction over the period, include a short specific hashtag such as AbbreviationOfYourOrgNameXmas16 so #THxmas16 or #BlissAdvent as above. This means people can explore previous days as the month progresses.

Include a link so people can find out more or take an action. If not done, this creates a dead-end. The calendar becomes a nice-to-have thing rather than something which drives traffic or action. People are likely to share these types of images so you have the potential to reach new audiences who might not know about you.

Ideas for next year

Get some inspiration for next year. Take a look at my collections of beautiful nonprofit advent calendars – Storify from 2016 and Storify from Christmas 2015.

Your tips

Spotted any good nonprofit advent calendars? Have you run one yourself? Was it worth the effort? Do you have any top tips? I’d love to hear from you.

Thanks to UK Fundraising for featuring my Storify in their article about charities’ digital advent calendars 2016.

Saying thank you on #GivingTuesday

Giving Tuesday started in the UK in 2014. Charities use it in all sorts of different ways. Some ask for money or time. Others ask for action. (See Do something good this Giving Tuesday by Kirsty Marrins for some examples).

Others just say thank you. Here are some of the creative and lovely thank you’s I have seen today.

Videos

Mind’s staff read out messages from people who have been helped by Mind. At the end it says ‘We can’t thank you enough for helping us to give people a place to turn and a way forward’.

Mind's staff reading out thank you messages

The Trussell Trust have been tweeting very short thank you messages covering all aspects of how people support them. There is one long one (37s!) on YouTube.

Trussell Trust's staff hold up thank you signs

The Donkey Sanctuary said thank you to their supporters with lots of lovely pictures of donkeys.

Video of still photos of donkeys

Images

War Child UK shared a thank you photo with children holding up letters and waving.

Children hold up letters spelling out 'Thank You'

Refugee Action shared ‘thanks to you’ numbers showing how many people they had been able to help.

Refugee Action - 'this year, you've helped us to...

Marie Curie have been using lots of different ways to say thank you. Here they share statistics showing the impact of their work. Other tweets show them writing thank you letters. Members of staff talked about this on their personal twitter accounts too. And they made fab personal doodles.

Marie Curie - a supporter says thanks for the fun thank you

Personal thanks

Rethink Mental Illness also called supporters to say thank you. In total they contacted 221 people!

Rethink Mental Illlness contacted 221 people to say thank you

Breast Cancer Care started a #ChainOfThanks.

Debbie's thanks to her best friend as part of BCC's ChainOfThanks

The British Heart Foundation thanked their 68,000 event fundraisers and also tweeted a special thanks to the Marathon runners. They also tweeted personal thank you’s using gifs and red and white images to certain supporters. And the CEO Simon Gillespie tweeted his thanks to staff and volunteers.

BHF: 'you ran the miles, you made it count'

Dogs Trust thanked their corporate partners, saying they were ‘wagtastic’.

Dog's Trust sending personal thanks

How do you say thanks?

It is easy but important to say thank you. How do you do it?

A general thank you works well with an image or video to attract attention. These images, videos and actions are low cost and reasonably low-effort. You don’t need a big budget to say thank you well using social media.

Have you seen any other creative thanks today? Please do share them in the comments.

Thanks for reading 🙂

See also GivingTuesday’s Twitter Moments showing some of the UK charity activity and how brands got involved.

Social media and charity content – recent highlights

Catch up with this week’s news, hashtags and creative content.

Cathy Come Home, RNIB's Mannequin Challenge, #OurDay and Innocent's #handmadetweets

In the news

This week it was 50 years since Cathy Come Home was broadcast. It inspired charities such as Crisis to be set up. It is currently available to watch on iplayer until the start of December. It is also worth listening to After Cathy which was on Radio 4, sharing stories of people experiencing different types of homelessness now.

John Lewis released its advert of bouncing animals. This year they are working with the Wildlife Trusts, although you wouldn’t know it from the advert. Sainbury’s and Aldi’s adverts at least had the charity logos showing at the end. In contrast Pret didn’t make a swanky, tear-jerking ad but produced a film showing their work around homelessness.

A CAF poll says that #FirstFiver generated an amazing £12.5m in donations. Did you see this note sent to Age UK?

The list of top #SocialCEOs was announced this week. The full list is on Zoe’s SocialCEOs blog post and tips were published on the Guardian Voluntary Sector Network. I liked the stars used to congratulate the individual winners.

Spcial CEOs - naming and congratulating individual winners.

Over the last 18 months I have been working with the British Society for Haematology and helped them to transform from this to this. Their new website and brand launched last week.

BSH before and after

Events

If you missed them, catch up with recent conferences and events:

Great content

The biggest piece of content I have been looking at this week is JRF’s mighty manifesto to solve UK poverty. Amazing piece of work.

JRF's ending poverty roadmap

Coming soon

Am looking forward to taking a closer look at Christmas campaigns. In the meantime, here are some digital advent calendars from last year.

Feels like it has been a full-on week, especially in the lead-up to Christmas. What were your highlights this week? Please do share via the comments box.

Have a good weekend.

#firstfiver – a democratic viral fundraiser

Selection of #firstfiver images from twitter

I have been watching the spread of the #firstfiver campaign since it started just under two weeks ago. It has been great to see how many organisations have joined in with this very simple idea.

Unlike other viral fundraisers (such as #nomakeupselfie which I have blogged about before) this was not connected to a particular cause. It also didn’t feature a complicated or strenuous ask (such as the Ice Bucket Challenge or the current #22PushUpChallenge).

Instead it was simple and easy to ask. And simple and easy for supporters to join in with.

Examples

If you haven’t come across it yet, look at my storify showing the spread of the campaign and how different charities have responded.

It includes examples from small charities such as Trinity Hosice, Harrogate Easier Living Project (HELP), The UK Sepsis Trust, Freedom from Torture and Make Lunch. And large ones including War Child UK, the Children’s Society and Sue Ryder.

Images, videos, thank yous and shopping lists showing the difference a £5 donation could make, all help to make a request stand out.

#firstfiver Storify – showing tips and examples

Get involved

If your organisation hasn’t joined in yet, it is not too late. The hashtag is still going strong and many people still haven’t had a new £5 note yet.

Share your views

Have you seen any good examples that I have missed? Any particularly humourous or creative or persuasive posts?

Has your organisation had (m)any donations? How easy was it for your organisation to join in with this campaign?

Have you made a donation yourself?

Please do comment, I’d love to hear from you.

Images on social media

Images are crucial to social media. This post looks at how charities can use images to grab attention or tell their stories. It uses lots of examples from Twitter but many of the rules also apply to Facebook

Just two years ago, images were a nice-to-have. Now they are a must-have to grab attention. This screenshot from my Twitter feed shows the difference. In 2014 in a random sample, just one tweet out of nine has an image. In 2016, four out of five, does.

Twitter in 2014 = one tweet with an image out of 8. Twitter 2016 = 5 tweets, 4 with images

Personally I used to scroll through tweets sifting by account. Now I primarily sift by images. Images have to be eye-catching and engaging to make me stop and read. But, what makes a good image?

Images which tell a story

L-R Maurice at St Paul's, Toilet Twinning donations jar, Rio's life-saving heart transplant

Images can tell a story themselves or can be a gateway into a story – a hook to get the reader’s interest. For example, the image of 101-year old volunteer Maurice at St Paul’s Cathedral makes you want to read his story. The image from Toilet Twinning of a jar of coins is intreging, it makes you ask questions about how much they are trying to raise and how. This BHF image of Rio following his life-saving heart transplant shows him in hospital surrounded by medical equipment and with a breathing tube. Each is a powerful image, hooking us in to want to read more.

Images which are cute / beautiful

L-R Blue Cross ginea pigs, National Trust property with 2100 likes on FB, Royal Academy #imageoftheday

Images are like a reward, they can brighten someone’s day. Social media is made to share cute or beautiful images.

Unsurprisingly, animal charities such as Blue Cross, share lots of cute images. These are rewards for people who love guinea pigs / cats / hedgehogs etc. The images are useful to illustrate messages about rehoming and general education about animals. Images are also crucial to support social media fundraising. See this tweet from the Barn Owl Trust – awww.

Many museums and galleries share items from their collections via social media. For example, the East London Group and the Royal Academy connect with their followers with an #imageoftheday often connecting this with something that is topical. Heritage organisations are great at using images of their properties. The National Trust share their amazing collection of photos brilliantly on Facebook and get a high level of interaction.

You don’t have to be the National Trust to share beautiful pictures. Do you have a garden or view to share (see tweets from Canal and River Trust or Lewis-Manning Hospice)? Are you having a cake sale (see Maternal Worldwide’s Muffins for Midwives campaign)? Think about what is cute or beautiful in your organisation.

Images which are fun

Fun images are harder to get right as humour is very subjective and hard to translate through technology. You can be creative, playful, topical and fun but only if it is relevant and appropriate for your brand and audience. Take a look at Give Blood’s recent use of emojis or YoungScot’s use of animated gifs.

L-R Bill Bailey with an owl on his head, St John's tips for Jon Snow, Dave the Worm enjoying his breakfast

Images can be fun because the people in them are having fun (think fundraising or volunteering activities) or include notoriously fun people (see this tweet of Bill Bailey with an owl on his head from the Barn Owl Trust).

Images can also be fun because they join in with something lots of people are talking about. Memes, TV shows, the weather, news stories can all be used to join in with existing fun. See St John Ambulance’s first aid tips for Game of Thrones characters.

Organisations sometimes create an alter-ego for their brand which can do the fun stuff. Examples of this are RSPB’s Vote for Bob and Dave The Worm from Parkinson’s UK.

Images which are shocking

Images can be shocking because they show things we wouldn’t usually see (such as Dr Kate Granger’s moving deathbed tweets).  Or because they show a truly shocking situation (think of the images of the young Syrian boy Aylan Kurdi washed up on a Turkish beach in September 2015). Images which are shocking may provoke feelings of disgust, anger or sadness. However, reactions may vary; it can be difficult to predict where an image goes too far (think of the backlash against Barnado’s adverts in 2000).

Whether you use shocking images depends on your cause and what you are trying to achieve. Remember that you have a duty of care. Images don’t need to be graphic to have impact.

Think about your audience and what they will tolerate. Think about what you are trying to achieve, what action you are trying to prompt. Think about balance. If your subject matter is only ever shocking, how can you illustrate it in a sensitive but impactful way which brings people in to find out more?

L-R Oxfam, Greenpeace, Brain Injury Hub

  • Sometimes text can add impact to an image. This example from Oxfam International shows a beautiful image of a Burundian mother and child with the words ‘A refugee is a person who doesn’t have any options’.
  • This Greenpeace campaign about the recycle-ability of disposable coffee cups uses images of Caffe Nero, Costa and Starbucks cups with a shocking fact (7 million coffee cups are used per day in the UK. 1% are recycled).
  • An image can be shocking without being obviously sad. This example from The Brain Injury Hub shows toddler Harmonie-Rose who had meningitis playing with her dolls.
  • This image shared by Aspire is a still from a Channel 4 news item. It shows a man cutting food with a sharp knife using his prosthetic hand.

Images which give information

Effective images can also be ones which give infomation or are just interesting. This could be a photo of something which helps someone to understand a situation or topic (such as this tweet from Thames21 showing microbeads), or an image which illustrates data (see using graphics to illustrate data on social media for lots of examples) or illustrates text (such as Mind’s series of quotes).

L-R Thames 21 fingertip showing microbeads, Mind quote (I have many separate distinct and unique 'parts' of my personality), GoodGym runners

Information pictures also play an important role in inspiring people to get involved. Images of people doing fundraising or volunteering can inspire other people to do the same (‘there’s a picture of people running, they look like me and like they are having a good time, I could do it too’). This example from GoodGym is great as it shows runners in bright T-shirts running along a street, smiling!

Your image strategy

An image strategy may be an over-inflated term but it is important to spend some time thinking about and documenting how you will use images.

  • Do your images fit into the categories above? They can of course just be window-dressing, there to look pretty or eye-catching (see this tweet from MindApples).
  • Do you have something in your housestyle or brand guidelines about the types of images you use? What about your social media or content strategy?
  • Do you have a different style for social media or do you use the same image for the same story across all your channels?
  • Do you use an image for every tweet or post or just when you have something appropriate ready to use? What is your policy?

What thinking or analysis have you done about images? It is worth testing out what style actually works for you and on what channels. What works on Facebook might not necessarily work on Twitter. And what works on these ‘news’ channels might be different than what works on other types of social channels such as Instagram. Don’t assume that your audience are the same.

Spend some time testing out different techniques and using the analytics within Twitter and Facebook to find out the impact / level of interaction.

The rules

Images are very subjective. What appeals to one person, might not work for another. Whether you are taking the picture yourself or are choosing from your image library, there are some basic rules which apply.

  • Don’t use pictures which are unclear or blurry or dark – on social media you have seconds to get your message across or to attract attention. Images need to be instantly appealing with strong contrasting colours (like this RNIB tweet of a bright green broccoli in a red colander). If you only have poor quality images, why not make them into a collage to make them more interesting. This this collage from Muffins for Midwives which tells more of a story than a single image.
  • Don’t use images which are cluttered or hard to understand – photograph your subjects on a plain background if possible. Your tweets and posts will be looked at on all kinds of devices and may appear very small. Sometimes this rule can be broken if the background tells a story. For example, the BHF image of Rio above or this image from the Trussell Trust of a big group of children in a warehouse.
  • Avoid pictures which are too complicated or badly cropped – these can lose meaning. Strangely cropped images may attract attention but might just be too wacky (see MyCommunity’s spade image).
  • Don’t be boring – do you really have to use that giant donation cheque image?! (Just do a search for ‘charity cheques’ to see how universally boring these are.) Of course it can be politic to take a cheque photo but does it really work on social media? There are lots of ways of showing a fundraising total without having to show the dreaded cheque / handshake (see this press release about JD Wetherspoon’s CLIC Sargent fundraising which shows the total in giant golden balloons or this big thank you from SeeAbility).

Google search for 'charity cheques'

Remember also, that not everyone following your social media channels will be able to see your images. Twitter and Facebook do now have some accessibility features, although on Twitter it is applied manually and only via apps. Unless you use alt text, avoid using an image on its own. Instead include meaningful text about what the image is showing and ideally a link for more information (the Mind tweet above is a good example of this).

Checklist

  • Do you know what is right for your cause / brand / audience / channel?
  • What is your image policy and style?
  • Do your images follow the rules of good pictures?
  • Do you use images which tell a story?
  • Are your images cute / beautiful?
  • Are your images fun – do you use humour or respond to topical stories or memes?
  • Do you use images which are shocking?
  • Do your images give information?
  • Are they just window-dressing?
  • Are you using images accessibly?

Bottom-line is, don’t be boring!

Experiment, be creative and involve the team to take new images. Use analytics to check what is working. Find your image style.

Further reading

See also, my previous posts on using graphics to illustrate data on social media and how to illustrate difficult causes and subjects. Also, my chapter on images in the Charity Social Media Toolkit on the SkillsPlatform.

Do you agree?

When have you broken the rules and it has worked? Do you have a style guide for images? How do you manage your images and how they are used? What images have you seen or used recently?

Please do share your experience and examples by adding a comment. I’d love to hear from you.