How to use a Twitter Moment

Twitter Moments were launched in 2016. They are generally underused in charity comms. A quick survey of 50 charity’s Twitter accounts found that only 18 had ever done a Moment. Most of the 18, had only done one or two. Yet they are a quick and easy way to present and preserve content.

Screenshot of 2 Cats Protection Moments with a small number of Likes

Engagement levels of Moments seem to be generally low but if you are using them infrequently and only sharing them once, this isn’t surprising. You need to have a content plan for sharing and integrating them within your comms.

Value shouldn’t just be based on likes, shares and opens. Having a permanent document of something is useful for lots of different reasons. For example a Moment can make it easier to share the story of an event during and afterward. Having an archive of Moments can help you to take stock and plan future comms. A Moment can be a great way to show Twitter activity to colleagues. Moments can also be used and reused as evergreen content.

Here are the most common uses for Moments:

  • to share an event
  • to preserve or share fragmented content
  • to have a permanent record of something important
  • to showcase your community
  • to present content in a different way.

1. Events

Runs, fundraising challenges and other events can generate a lot of tweets. The good ones can get lost in the noise or missed altogether. Having a Moment is a great way to showcase and celebrate what happened. They can brilliantly show the live atmosphere and hype of the event better than any write-up. And they can be useful months later when recruiting for next year or sharing the impact of what happened.

screenshot of Macmillan Cancer's tweet sharing their Moment of the London Marathon

Top tip: Try and make the Moment as soon after the event as possible. People get home and want to relive it. If your Moment is ready then, more people will look at it and share it with their friends. A Moment made a week later has missed the boat.

2. Content curation

Moments are also a great way to curate content on Twitter. Think of them as a simplified, single channel (much missed) Storify or Wakelet.

A Moment can be used to bring content together that would otherwise be hard to find. For example, responses to a question (user-generated content) or a series of tweets not made into a thread or when you want to include tweets from other people into your messaging.

screenshot of Time to Change Moment 1.4Likes

3. A permanent record

If something big is happening, why not make a Moment of it? Tweets will soon get lost in your back catalogue, never to be seen or used again. Document it live or after the event to help others follow what happened.

Tweet promoting Heads Together's Moment of the #MentalHealthMinute for Mental Health Awareness Week

See also: Rocur and Twitter takeovers – blog post from 2017.

4. Community building

I didn’t find very many examples of Moments being used to showcase community action. How could you use a Moment to thank or celebrate your community?

  • Cambridge CVS showcased small charities during Small Charity Week 2018.
  • Cats Protection gathered some of the best responses to their #CatMenDo campaign.

5. Fun / interesting content

Be creative. Moments can work in lots of different ways. Could you use a Moment to show your impact or as a brochure to your services or present complicated information (such as symptoms or research) in a Moment? Here are some examples of more unusual uses.

How to make a Moment – tips

If you haven’t ever made a Moment, they are pretty simple to do, just follow the steps once you click ‘Create new Moment’. Here’s a how-to guide from Twitter if you need one.

Here’s are some tips on how to do them well.

  • Choose a great cover image which will will be eye-catching and sets the scene for your Moment. I tend to put this tweet at the end of the Moment so that people don’t see the image twice straightaway.
  • Think of a Moment like an essay with an introduction, main points in the middle and conclusions at the end. Ease people in with a tweet which introduces the topic and at the end finish with something fun or silly or thoughtful. Don’t just trail off. I have sometimes written a tweet purposefully to use at the end of a Moment either in thanks or to ask a question or to signpost to further reading or a donation.
  • There should be a rhythm to your Moment. You have to curate it, so it flows and tells a story. For example you might put tweets next to each other which use the same colours.
  • Try not to include tweets which are very similar to others. Be ruthless. Not many people will make it to the end of a 20 tweet Moment. Put some good ones at the end – reward people for getting there!
  • Try to use tweets which only have one image. Tweets will multiple images take up more space and can disrupt the flow.
  • Include tweets with video or gifs or graphics to keep it interesting.
  • Make the title clear and short. Include the #hashtag if you are using one.
  • Tweet your Moment and @mention some of the accounts you have included to broaden engagement.

Top Moment makers

More about Moments

Do you use Moments?

Have you used Moments? Do you like them or think they are a waste of time?

Share your favourites and top tips in the comments. I’d love to hear from you.

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Digital advent calendars – 2018

Here are some highlights from this year’s digital advent calendars from charities and cultural organisations. It is great to see so many organisations joining in in creative and impactful ways and using different channels.

shop window dressed for Christmas with toys and a tree lit up (at night)

Here are my top five calendars (in no particular order) from this year. Which is your favourite?

Top five

screenshot from video: homemade cardboard stage with cut outs recreate a scene from 80s classic Christmas film Gremlins

1. The Family Holiday Association’s Christmas Advent-ures are recreating classic Christmas films in cardboard form. Each day is released across their social channels and links to the full calendar on their website. Each film has a question, and at the end the answers will spell a word. One lucky person will win a hamper.

It’s not getting much interaction so far which is a shame. Watch and enjoy snippets from the Snowman, Elf, Frozen, Gremlins and others.

screenshot of instagram calendar from Motivation showing young boy smiling in his wheelchair

2. International development charity, Motivation who provide wheelchairs are using Instagram for their calendar. On 1 December they shared a video of a 3D printer creating customised equipment.

Follow for stories about their work.

Cats Protection - super super cute kitten kicks off day 1

3. The annual Cats Protection calendar – #CatventCalendar – is getting good engagement. With super cute images of the cats in their care it’s not surprising.

Their local branches are joining in too. The Trafford branch is sharing tips and pictures each day in a thread on Twitter and on Facebook using the hashtag. The Cherwell branch is also using the hashtag and sharing stories of cats from their year. This is Angus McPussPuss.

Tweet sharing Daryl's story: "A Porchlight Christmas calendar: what we’ve been doing this year thanks to your support. We helped Daryl when he had given up hope. “Everybody but Porchlight turned their backs on me.”"

4. Kent-based homelessness charity Porchlight are using their calendar to share the impact they have made over the year.

They are using strong pictures, a consistent layout and the hashtag #LastChristmasHomeless.

Orkeny Library tweet launching their calendar - 'we might do one or none'

5. Orkney Library are re-sharing some of their favourite tweets (of their own) from the last 11 months. These simple recycled tweets are getting lots of likes second time.

Follow along using #OrkneyLibraryAdvent2018 for some classic Orkney humour.

And a highly commended…

Here’s a special mention for Doncaster Council for their 12 days of local business featuring local shop owners singing in one handy thread. Much more engaging than some of the recycling tips or Christmas cheer efforts from other councils.

More calendars

The full Wakelet of digital advent calendars 2018 contains lots more examples from this year. Themes include festive cheer, stories and messages, fundraising and promotions, volunteering and promoting other organisations, articles from the collection and reviews of the year.

Here is a Twitter list so you can follow along. The best time of day to look at it is in the morning which is when the new day is revealed.

See also #MuseumAdvent and #VolunteeringAdvent.

Seen any others? Let me know and I’ll add them.

Join in

It’s not too late to join in. Last year a few charities did a 12 days of Christmas run-down.
See Nonprofit digital advent calendars – a round-up of tips and examples.

>>See also: Be a good Secret Santa.

Using social media for crisis comms

How your culture, use of social media and the crisis itself influences whether you should use social media to respond.

This blog post was produced for Hospice UK following the HUK Comms Day in July. It is intended for hospices and healthcare providers but is relevant to others too.

chaotic hose pipe, swirling patter

What does your crisis comms plan say about how you’ll use social media? Does your social media policy or strategy (if you have one) include detail about how to respond to an emergency or high-profile story? Do you have the skills and processes in place so you could hit the ground running if you needed to?

Charities have consistently been in the headlines this year. Some cases such as Oxfam, GOSH and Alder Hey were front page news for weeks. Charities such as RNLI and Dogs Trust had to set the records straight when journalists mis-reported stories about their work. We live in a time where people can voice their opinions loudly.

In crisis situations (which can be bad or good), social media can be well used to promote your side of the story, to connect with supporters and to even turn a story around. But to get it right, you need to fully assess the situation to work out how to respond. What you do depends on having a culture and framework where social media is a well-oiled comms tool.

Deciding what to do depends on the crisis and your approach to social media.

Different types of crisis

For the comms team or social media officer, a crisis occurs when they have to drop everything to work on the issue. Therefore a crisis can take various forms. For example a crisis can be:

  • an organisational crisis – physical incidents (fire, flood, power cut, bad weather etc) / patient incident / funding crisis / fraud / malpractice / data breach / high-profile patient / patron in the news
  • a crisis in the local area – as community-based organisations, should you join in with local issues? If a local crisis hits (such as a big accident, fire, local celebrity scandal) do you have capacity or the inclination to connect with local people or show solidarity?
  • social media ‘crisis’ – this means something which is primarily on social media. This could be something you have started yourself which has ‘gone viral’ or a hashtag you need to join in with, or a patient documenting their illness which includes the care you are giving them.

How you respond depends on the situation. And the culture and community you have created around your comms.

A social culture

Does your organisation primarily use social media to broadcast? This means that your Twitter or Facebook feeds are effectively noticeboards announcing events or news? There is no interaction or engagement.

Or is your social media, social? An organisation with fully social channels typically does many of the following:

  • receives and responds to comments – building relationships with supporters
  • comments on other people’s messages – this means they follow and listen to others, responding where relevant
  • connects with local people and businesses away from their own channels – either in other forums or groups, or joining in with social media ‘events’ like #BirminghamHour
  • being creative with social – joining in with trending or topical issues
  • using storytelling
  • trusting staff and volunteers to use social media in their work (this is especially key if you had to draft in colleagues to help out in a crisis)
  • building a group of followers who stand up for the organisation.

If you have a social rather than broadcast approach to your comms and social media, when a crisis hits, you will be in a better place to respond. Partly because you’ll probably have a bigger audience but mostly because you will have an engaged one.

Comms planning

Key to responding well is planning. Have you done a training exercise around a crisis situation? Have you brainstormed situations and standard responses? Even if these scenarios never occur, it is useful to have done the thinking so you can apply it to a different situation.

It is essential to have done thinking around:

  • your tone of voice and housestyle. How is this different on social media? How would your press statement work cut and pasted on to Twitter? Do you need to change the jargon or simplify the message? What images could you use?
  • your integrated comms – how will you use different social channels? How will this integrate with your website, print and email comms?
  • processes around publishing to social media, including monitoring and responding out of office hours. Do you have a list of who uses social media in a professional capacity to represent your organisation so you can get hold of them in an emergency?

I have produced a set of questions to help you work out whether it is a good idea to respond or not – see Crisis Comms Questions (PDF). There are no right or wrong answers and not every question will be relevant. This is intended to help you think about the situation either as part of your crisis comms planning in ‘peacetime’ or if you are in a live crisis.

screenshot of questions about whether to take action or not

Examples

In addition to well documented crisis, played out on social including Oxfam, GOSH, RNLI and Dogs Trust, here are some examples of hospice crisis comms in action.

St Giles Hospice – #MakeFredFamous

Some of the tweets received to #MakeFredFamous

91-year old Fred attends St Giles Hospice’s computer group. The team asked people to wish him happy birthday via their Twitter feed. It took off!

To date there have been 45k retweets and 40k likes and thousands of people sent birthday messages. Fred was featured on local news and radio.

The team worked out when to calm the situation down and regularly checked in with Fred that he was ok with the attention. Fred signed off the press release. The coverage helped them to tell people about a different aspect of their work as Fred wasn’t a patient.

Sue Ryder Thorpe Hall

Sample of tweets responding to a theft at Thorpe Hall

When someone stole donations from the hospice last Christmas, the team wrote an open letter to the thief on their website and promoted it on the social channels. This inspired people to do something to help.

Local people, businesses and community groups rallied round and gave donations. The story got on the local news. The hospice was overwhelmed by the response and over £5000 was raised.

Thorpe Hall could have said nothing about the incident but by approaching it in a positive way, the story spread and inspired people to get involved with great results.

Useful reads

See also 5 digital comms tips for hospices – a blog post from 2015 with some great examples.

What do you think?

How has your organisation approached crisis comms? Are there situations where you purposefully haven’t used social media? How do you make decisions about what to do? Who decides?

Please do share in the comments. I’d particularly like feedback on the PDF questions – are they useful / what’s missing?

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. Can I help give your comms or digital processes a healthcheck and ideas injection?

 

 

With thanks to Sue Ryder, St Giles Hospice, St Wilfrid’s Hospice and St Ann’s Hospice who shared their experiences as part of research for the workshop / blog.

What can we learn from recent user-generated viral content?

Diminishing trust in charities, institutions and experts is widely discussed at the moment. As comms professionals how can we tackle this? We still have important messages to get out there.

I have seen a few examples recently where individuals on Twitter have shared important messages which have gone viral. What is it about these messages which have worked where charity comms just haven’t connected?

Here are some examples of when a charity’s message goes viral without the charity being involved or when an individual shares a public information message which a charity has been working on, and reaches more people. And finally some suggestions of what we can learn from this.

Time to Change’s beer mats

On 23 April @CarSeatArmRest with 3100 followers tweeted an image he’d taken of Time to Change’s In Your Corner campaign beer mats with the words “These beer mats are SO needed. Suicide is the leading cause of death for men under 49, killing three times as many British men as women. It’s time to talk about men’s mental health!!”

To date, the tweet has had 209k likes, 77k RTs and 300 replies and it is still going strong. It doesn’t contain any hashtags or @mentions. The beer mat / coaster art work was launched six months ago.

Tweet showing images of Time to Change beer mats

I spoke to Time to Change’s Seb Baird who said. “We had a little bit of social buzz when the coasters were launched. They were placed in selected pubs at campaign launch in October 2017 but the people we’re trying to reach with this campaign don’t tend to talk about mental health on social media. The fact that they went viral now speaks to the relevance of the message and the difficulty in predicting how things spread on social. It also shows how people respond to physical materials differently to digital assets: I don’t think a tweet with the same message on a social graphic would have been as popular!”

“When this tweet took off we decided to take a hands-off approach, only retweeting the original post and replying to messages in the threads where they were relevant to the product and our organisation. We wanted the message to come first and our brand to come second.”

“That said, we had a 4x spike in our new Twitter followers that day, which is pretty great given we didn’t get an @ mention. We’ve had about 50 downloads of the coaster so far – they weren’t originally on our materials platform because they’re quite a niche product, so we had to upload sharpish and send the link in our Twitter replies.”

“By sod’s law, this happened on the one day of the year where the digital team were all out at a conference together. This meant that we picked it up quite late, and didn’t get to have a live look at how it went viral. In my view, it’s a testament to the strength of the messaging and the urgency of the topic, and it shows how important it is to have individuals taking your message and brand forward themselves; that authenticity is invaluable.”

The viral campaign was covered in The Independent (note autoplaying video on load) giving it a further push. You can download the coaster for yourself on the Time to Change website.

Other examples

Cancer charities have been trying to educate the public about sun damage and sun screen for years. On a sunny day last week, Jonathan Hume tweeted a thread about how sun cream works getting thousands of likes and RTs. People were replying with questions about different brands of cream and how to ensure sun safety.

Jonathan Hume's thread about sunscreen ratings

I don’t know whether any cancer charities spotted or got involved with this thread but compare it with CRUK’s similarly timed sun safety message which didn’t get much interaction or this one from Macmillan.

CRUK tweet about sun safety. 49 likes, 34 RTs

Did you watch Stephen Fry’s announcement that he has prostate cancer? This HuffPost article argues that well-intentioned public information doesn’t work – Stephen Fry’s message about prostate cancer spurred me on to get checked.

Earlier in the year, blind Twitter user Rob Long’s plea for people to use captions / alt text on images on Twitter got 178k likes, 145k RTs. Seemingly doing more to boost awareness about accessibility on Twitter singlehandedly than other of the organisations working in this area.

tweet from rob long asking twitter users to activate and use accessibility settings.

However it is worth noting that RNIB’s request for people to capitalise the first letters of words in hashtags to make them easier to read did well later in the year.

RNIB: Simple tweet reminding people to CapitaliseTheFirstLetter of words in hashtags to make them easier to read.

(NB this blog post about how to get alt text right is worth reading if you are new to image descriptions. It was widely shared at the start of the year following Rob Long’s tweet.)

Lessons

1. People respond better to advice or requests from peers than authority figures

We’re in an age of fake news, distrust of experts and too much noise. No wonder we turn to our peers for recommendations and information. What can you do about this?

Bring more voices into your comms, let people tell their own story (rather than you presenting their case study). Some methods include hosting and sharing user-generated content (see blog post from 2016 on Anthony Nolan’s Facebook content strategy and look at NHS Give Blood comms) and Twitter takeovers.

Listen to your community and those outside it. Do you read your organisation’s timeline or follow relevant keywords on your social channels? Use social media to be social rather than to broadcast. Join in with conversations but don’t dominate them.

Many charities also now reach out to influencers and find ways they can work together.

2. Simple content works best

What proportion of your content is information giving? Your evergreen content strategy probably involves big topics (“hey find out about symptoms!”) and a helpful link to your website. That can be daunting or disrupting to consume.

Think instead about micro information – what are your top tips or life hacks? What simple, practical tips or information do you have which might get uplift on a Friday afternoon? Think detail or niche but interesting and useful.

Think also about your tone of voice. Do you write in an approachable, clear, warm way? Are you writing as an friend or a parent or a teacher? Do your tweets include clutter? The messages which worked well above didn’t have hashtags or links to get in the way.

3. You don’t need to be involved in every conversation but you do need to make sure you can capitalise on the engagement

Time to Change decided not to get too involved in the beer mat conversations. They didn’t need to. The message was the important thing. But they did recognise that they needed to do more to make the artwork more widely available and quickly added them to their resource library. What do you need to do to make a message or resource fly even more?

Conclusions

I am not saying you should ditch your social strategy to use these approaches. You should do what is right for your brand, cause and audience. But it is worth reviewing your methods and impact and testing out how you can use social to really engage with people.

Any other examples?

Have you come across any other examples or have tips based on how you’ve tackled this problem? What do you think about these examples? Please do share in the comments.

See also:

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can give your comms or digital processes a healthcheck and ideas injection. I have some time in May and June. Drop me a line.

SMEX18 – Telling stories

The keynote speech at this year’s Social Media Exchange (run by soundDelivery) was given by Dr Sue Black. Sue led the campaign to save Bletchley Park (do go if you haven’t been) and aims to have trained 1 million women through her #TechMums programme by 2020. She set up the BCS Women network and was recently named as one of the top 50 women in tech in the Europe. Her message was ‘If I can do it, so can you’.

This had also been the message of the day. Speakers shared tips and examples so others (mainly people from small charities) could develop their skills so they could do it too.

After a quick warm up, here are my top takeaways….

warm-up exercise at SMEX18 - everyone with their arms in the air

1. People want to tell their story

I went to sessions by Jessica Barlow who launched the @nhs account and George Olney, Stories Journalist at Crisis. Both of them work as facilitators of stories.

Take a look at the archive of stories as Twitter Moments from the brilliant @nhs account to see the insights being shared by medical professionals and patients. Then look at Crisis’ EverybodyIn campaign which works a bit like Humans of New York, sharing photos and stories from homeless people across the country.

screenshot of Crisis' stories

People want to share. They want you to understand something. They want you to learn. Listen.

How can you help the people you work with to tell their stories? Is your organisation stuck, not doing anything with stories in case it goes wrong or is off-message?

The Crisis stories don’t mention Crisis. The stories are helping us to understand the causes and impact of homelessness. The charity doesn’t need to get in the way of this.

Similarly, the @nhs curator is given freedom to talk about what is important to them. Tweets are not edited or approved. As a result they are engaging and authentic. [Read more about Twitter takeovers and rocur.]

> Get out of the way. Help people to tell their stories. Your organisation doesn’t need to be the story.

2. Stories come in different forms

We are in a golden age of content. But this means there is a lot of noise and you can break the rules. So now is your chance to be creative!

Look at Emma Lawton’s video blog. Since April 2017 she has been vlogging every day through her PD365 series on YouTube. This heavy content commitment means she has had to be creative and find different ways of sharing different messages.

screenshot of Emma Lawton's vlogs showing lots of different styles

Luke Williams ex of RNLI shared lots of examples of charities using 360 video, virtual reality and chat bots (take a look at Luke’s slides). More and more organisations are experimenting with new formats for stories. An immersive story where the user gets to experience something rather than just reading about it, will have greater impact.

> What format will have the most impact for your story? Experiment and just do it!

3. Personal connections matter

The most moving story was from Alison Hitchcock who wrote letters to her friend Brian through his treatment for bowel cancer. She subsequently set up From Me to You, a campaign to encourage people to write letters to friends, family and strangers with cancer.

A simple letter can be like holding someone’s hand. It can be a distraction. What a beautiful thing to do.

> How can you make a personal connection to help someone?

4. Just do it

Barbara from Behind Bras and Andy / David from Hair Unite shared their experiences of seeing a solution to a problem and rolling their sleeves up to get on with it.

Jessica from NHS England was the one who thought that a curated account would work to tell the hidden stories away of the health service press releases and tabloid stories. She researched and risk-assessed it, pitching the idea to colleagues.

Crisis know that they need to reframe perceptions and prejudices of homelessness in order to drive the change to end homelessness. Sharing stories and photographs helps them to do this.

> Don’t wait for someone else to make something happen. Be part of the change you want to see.

SMEX18

What were your highlights? What were your takeaways? Please do share.

Also, do take a look at Gemma Pettman’s blog post in which she shares the tips she picked up at the event.

More on storytelling

Can I help you? I am a digital freelancer, working with charities on their content, comms and digital strategies.

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Digital advent calendars 2017

Here’s some festive cheer – the pick of this year’s digital advent calendars from charities, museums, heritage organisations, councils and other nonprofits.

MAA snowball

Some are using the opportunity to share gems from their archives or highlights from the year. Some use it for fundraising or to share important messages. Others set challenges, run competitions or just share lovely pictures. Some organisations are spreading their content over a more manageable 12 days.

Particular highlights

London Community Foundation

London Community Foundation are running a ’12 days of Christmas of small charities making a big difference across London’. Stories are released on their blog. On day 2 we meet Brixton-based Mosaic Clubhouse.

Gold star: This is a great way to highlight partners or projects.

Kindness Calendar

Action for Happiness’s Kindness Calendar. Each day has an act which anyone can do with the tag line ‘let’s spread more kindness this festive season’. An action is tweeted each day resulting in much interaction.

Gold star: Simple actions everyone can do.

Blurt's 30 day challenge to bring calmness to the festive period

The Blurt Foundation are running a #BlurtMerryCalmness challenge on Instagram and Twitter with the aim of ‘adding some calm to the festive fuss’. Each day has a theme and you are invited to build a pause, some joy and play into the specified days, interpreted as you like. People are sharing images which illustrate what they did (1500 on Instagram, 5 days in).

Gold star: Brilliantly focused challenge but with enough room in it for people to join in how they want. Very shareable with lovely graphics and tone of voice.

RI: David Attenborough with minor birds from 1973

Royal Institution’s archive films from their Christmas lectures. Day 1 is a dashing young David Attenborough from 1973. You can subscribe to the calendar to get instalments via email.

Gold star: Great use of a very rich archive.

National Library of Scotland's penguin adventures

National Library of Scotland are bringing their collection to life through the adventures of penguins #FlurryandFloe. Each day, now that they have their library cards, we see them on tour round the library seeing items from the collection. Where will they go next, what will they see?!

Gold star: Creative and cute! Written with humour and images to match. Festive joy.

More calendars

Want more? Here’s the full wakelet of digital advent calendars 2017, packed with great festive comms.

Seen any others? Let me know and I’ll add them.

 

See also: Nonprofit digital advent calendars – a round-up of tips and examples

 

#GivingTuesday 2017

Now in its fourth year in the UK, #GivingTuesday is a chance for charities large and small to ask, thank and share news of the difference they make. It is the antidote to #BlackFriday and #CyberMonday (all of which seem to last much longer than a single day).

Here are some great Twitter examples from this year’s day.

BT image from the London BT Tower scrolling #GivingTuesday video

Short and simple

#GivingTuesday is a hugely busy hashtag (trending across the world on the day) so there is a lot of competition. On all channels, a simple, eye-catching ask stands out.

The standard digital fundraising rules apply – cater to short attention spans, make donating time or money easy to do and pleasurable and give a reward.

Dogs Trust - 4 ways to give + silly dog video

This tweet from Dogs Trust ticks all the boxes. It clearly lists four ways to give support, it uses eye-catching emojis and readable / edited bit.ly links plus a bonus video of a dog rolling in the grass!

"It’s #givingtuesday at LSE! We have four ways in which you can give."

Similarly, LSE student volunteer centre shared four images on Twitter along with four actions.

  • Independent Age clearly listed their text giving options
  • Crisis showed what someone who attends Crisis at Christmas receives
  • Lumos produced a simple animation of five words which explain what they do
  • Refuge were asking people to buy a Christmas dinner parcel for £5
  • Breakfast in a Bag simply asked for £3 donations.

Giving thanks

#GivingTuesday is as much a chance to say thank you as it is to ask. It is an opportunity to celebrate all your amazing fundraisers, donors, campaigners and volunteers. Personal thanks or general thanks work well.

Help for Heroes thank you video

Help for Heroes produced this lovely video to thank their fundraisers, volunteers, supporters and partners. It means more as it is a face-to-face thanks from the people whose lives have been helped by the charity.

The British Heart Foundation are expert producers of thank you gifs and images. Their feed is full of great thank you images like this one.

Marie Curie's hand drawn thanks for supporter Michelle

Marie Curie produced hand-drawn doodles for a selection of their supporters to say thank you.

There are lots more examples of how large and small charities used #GivingTuesday to say thank you (ZurichVolSec)

Taking full advantage

For one day only, Facebook matched donations made via their native giving tool (not those made by clicking a donation button on the platform which links elsewhere).

This tweet from Winston’s Wish explains the ask. A link to the Facebook page would have helped to encourage supporters to shift platform.

Winston's Wish FB ask

Selected Big Give charities are part of their Christmas Challenge which launched at midday on #GivingTuesday. The 500 organisations lucky enough to be included are benefitting from doubled-donations to their listed projects. In the first five minutes, half a million pounds were raised!

ChildhoodTrust - Cats Vs Kids campaign

Eye-catching campaigns like Cats Vs Kids from The Childhood Trust, aim to inspire new supporters as well as current ones through #GivingTuesday and the #ChristmasChallenge17.

CAF were offering to add a bonus £100 to a £10 donation for individuals opening a new account before 30 November.

Action on Hearing Loss Scotland devoted the whole day to share stories of amazing fundraisers, achievements, future events and their #earringforhearing campaign.

Using targets

The Myton Hospices

The Myton Hospices were aiming for a Christmas miracle, raising £3220 in 24 hours, enough to pay for an inpatient bed for one week. Through persistent tweeting, a thunderclap and rallying of their supporters, they smashed their target! Throughout the day, they updated supporters with a total. (Read more about their campaign in my JustGiving post on #GivingTuesday highlights.)

Yorkshire Dales Millennium Trust‘s campaign aimed to raise enough money to plant 100 trees.

(NB Toilet Twinning are really good at sharing regular News Flush updates with a running total on World Toilet Day, pinning the latest total as a top tweet on the day.)

Being creative

#GivingTuesday is a great opportunity to break all the rules, produce something special and have fun.

Southmead Hospital Charity video - Giving Back this #GivingTuesday

Southmead Hospital Charity produced a charming video which explained how a £5 donation would help.

Didn’t get involved this year?

UK Fundraising reported that almost 2000 partner charities and businesses joined in with #GivingTuesday this year. CAF shared stats on the reach of the day, including an impressive 383million impressions on Twitter. And CAF’s press release said that the hashtag was trending on Twitter in the UK from 8.30am to 5.30pm. Blackbaud shared data too including that 26% of online donations were made via mobile.

The #GivingTuesday hashtag was used in over 150 countries on the day.

If you didn’t get involved this year, make sure it is on your calendar for 2018 – 27 November. And think about how you can make your comms stand out from the crowd.

What did you spot?

Share your favourite #GivingTuesday examples from Twitter or other channels here. I’d love to see them.

I also shared my top three highlights from the day in this JustGiving post.

It’s interesting to see how the comms have evolved since #GivingTuesday launched in the UK in 2014. Here’s my storify with examples from the first year.

 

See also: 10 tips for great online legacy fundraising