Large-scale acts of kindness

This week I witnessed mass kindness first-hand, hundreds of people driven by a desire to be part of something positive.

This week was Wrap Up London, an annual coat collection run by 800 volunteers. I did two early shifts at one of the six London Underground stations taking part. We took donations from hundreds of commuters. Each wanted to be part of something and to make a difference in a small way.

Images from the Wrap Up London collection at London Liverpool Street rube station 2019

Wrap Up London 2019

Over three days 270+ big sacks were filled at Liverpool Street alone each containing between 10-20 coats. Some people gave one coat, some gave two or three, others whole binbags or suitcases. Others had organised collections in their offices and had carried many bags down to the station. Some people bought new donations each day. People handed over their coats with a smile, sometimes taking a photo or stopping for a chat before rushing off to carry on their day. It was lovely.

There was no typical donor. People were of all backgrounds and ages. Donations were stashed under pushchairs and in rucksacks, balanced on one shoulder while using a walking stick.

It was obvious how much effort everyone had taken. From remembering the dates of the collection, getting the coats ready (including in some cases dry cleaning) and transporting them to the station, there were lots of stages involved.

They could just have taken their coats to a local charity shop which would have taken less effort. Instead, they wanted to join in with a collective effort.

Last year Wrap Up London collected a staggering 27,000 coats which were sorted and passed to charity partners working with homeless people as well as refugee centres and women’s refuges. Each year, the collection gets bigger in London with more partners added and more ways to donate. This year too, collections have expanded to other locations across the UK (see Other Wrap Ups).

Acts of kindness in charity campaigns

Kindness is naturally a feature of much of our campaigning and comms. We are trying to persuade someone to do something which they wouldn’t otherwise do, for a greater good. But it is not always labelled as such. Campaigns such as British Red Cross’ The Power of Kindness campaign really stand out because kindness is the core message.

Some campaigns prompt acts of micro kindness, like smile at someone to make their day. Others suggest everyday actions, like invite your neighbour round for tea.

Days like #WorldKindnessDay allow us to thank donors, volunteers, supporters and stakeholders who kindly give their money, time, love etc. Last year on #GivingTuesday there were some campaigns based around kindness. But we could do more to make it easy for people to feel part of a bigger Movement of kindness .

Wrap Up London drives practical, planned and meaningful kindness on a large scale. It is positive action. It is city-wide. It is a collective and shared experience.

If we want to spread more kindness and a sense that kindness is winning, we need to drive it and show it on a large scale. We need to give people practical and collective ways to do this.

Kindness Movements

I have come across a few Movements or projects channelling kindness such as Help and Kindness in Dorset. Do you know of others? I’d love to hear about them. Please share in the comments.

Digital round-up – April

 

Highlights this month: Notre Dame, Extinction Rebellion, New Power, April Fool comms, surveys and more….

Another Bank Holiday? Already? Excellent! Catch up with charity digital content and reads you might have missed while you were trying to squeeze some work in between days off.

cherry tree heavy with pink blossom

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

screenshot from National Trust video - 'freshly baked cheese scones. Ketchup or Mayo first?'
screenshot of National Library of Scotland's tweet showing the black hole over the Edinburgh skyline

Comms and marketing

Digital – strategy, design, culture

Screenshot of Matt Collins' article

Fundraising

People and organisations

There has been lots of talk this month about shifts in power, diversity and representation. Here are some useful reads (and watches):

acevo leadership framework

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss March’s round-up? Catch up with more good reads!

Digital round-up – November 2018

Highlights this month: #YouMadeItHappen, #GivingTuesday, Christmas campaigns, Charity Digital Code launched.

November is always a rich time for content with Giving Tuesday and Christmas appeals. This month it was also the first ever #YouMadeItHappen day. It was great to see so many large and small charities joining in by thanking their supporters and sharing detail of the impact they had made.

children's self portraits hanging in a classroom

How to use this round-up: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Or, even better, subscribe and get future round-ups direct to your inbox.

Content

Christmas campaigns:

Cute dog. A dog is for life not just for Christmas.

Need more Christmas? See UK Fundraising’s collection of Christmas ads and my top 5 charity digital advent calendars.

Giving Tuesday:

Also this month:

screenshot of video shared by Age UK of older lady standing next to runners in a race. She holds out her arm to get high fives from friendly runners.

Did you join in with #YouMadeItHappen day? The hashtag reached 5.4m people. Here are some highlights of YMIH 2018.

Twitter takeover of the month: Scope for International Day of Persons with Disabilities.

Comms

Mind tweet showing video of Erther McVey arguing for Universal Credit in the House of Commons.

Don’t forget to book your ticket for the Social Media Exchange in February.

Digital – strategy, design, culture

'Join the conversation about the #CharityDigitalCode'

Following the consultation period, the Charity Digital Code has now officially launched. Do have a look if you haven’t already.

The Small Charities Coalition challenged Zoe Amar to explain it in three post-it notes. And in Charity Digital News she shares 7 things you can do in 30 minutes a day.

The Code advocates digital skills across staff and the board. This helpful infographic produced by Zoe Amar, Ellie Hale, Sally Dyson and Janet Thorne asks Do you need a digital trustee?

Also this month:

Fundraising

JustTextGiving to close in March next year. Are you ready? (See also Figure for text donation plummets by £86m and donr announces text giving service.)

Movember's contactless fundraising badges

People and organisations

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss October’s round-up? Catch up with more good reads!