Be a good Secret Santa

It’s that time of year again. Rather than spending money on plastic tat / novelty socks, why not use some or all of your Secret Santa in a more impactful way? Here are a few examples of charities running Secret Santa sized fundraising campaigns and other ideas for doing good within your budget.

smiling windup snowman toy on a cafe counter surrounded by cakes

Christmas campaigns

Secret Santa gifts

Christmas cheer

Why not pool your funds and do something bigger as a team?

There are countless fundraising appeals, Christmas jumper days and local food bank collections you could instead donate to in the name of your Secret Santa.

Action Man style elf - text says 'This year, leave Relf on the shelf'

Leave Relf on the shelf and give a gift that matters say International Rescue Committee in this fab video.

What are you doing?

  • Do you do Secret Santa in your team? Any tips?
  • Is your charity doing an interesting appeal?

Please share in the comments.

See also: charity digital advent calendars – tips and examples from 2017

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Does your digital team blog?

Child's drawing: stick people. One says "I've had an idea". The other says "I have too". Both have lightbulbs above their heads!

Digital teams going the extra mile to share their knowledge.

I love our sector. We do so well to connect and learn from each other. From attending meet-ups, mentoring and shadowing, or learning from hashtags or other people’s top takeaways from events, there are lots of free ways we can share and learn from each other.

One of my go-to sources of knowledge and inspiration are the blogs of big charity digital teams. More and more digital teams are starting them. Here are some examples and ideas about the benefits.

Charity digital team blogs

Here are a few of the team blogs I have found (updated in July 2019):

I regularly include posts and links from these blogs in my monthly round-ups as they are so useful. As well as an excuse to peep in at the window of these big charities, the shared thinking and best practice is good food for thought for us all. Posts can prompt discussion, collaboration and new ideas.

Other good digital reads

There are quite a lot of councils and other public sector blogs from digital teams around too. For example:

Benefits to the team

If you work for a big charity or are part of a team, how do you share your knowledge internally? Or externally with peers?

Although producing the posts and curating the accounts can be time-consuming, the task brings other benefits. For example:

  • Team building – done collaboratively, creating posts about projects can help the team to reflect and review the work they are doing. In busy teams, it is easy to move on to the next task, project, crisis with no time to review or think about how to share successes, challenges or failure with others. Creating a culture of review and sharing can help to give space for reflection and improvement.
  • Knowledge sharing and skills development – if members of the team read each other’s posts, it can help them to learn from each other and appreciate stresses and demands. This can drive better future projects.
  • Internal comms – content can help non-digital internal colleagues to understand the processes and thinking behind digital projects. If writing for a non-digital audience, it can be good practice for team members to be more careful about the terminology used in their posts, cutting out the jargon too. Posts can be repurposed for internal channels.
  • Profile raising – well-shared posts can help to raise the profile of the digital teams, helping with future recruitment. Who wouldn’t want to work in a team doing cutting-edge work?
  • Creativity – a blog gives the freedom to be creative, finding different ways to share knowledge. It feels nice to do the thinking around a topic, write it up (or draw pictures or make a video) and share it. A blog can be colourful and fun showing the personality of the writer and team. And no-one gets bored of seeing photos of post-its (do they?).

colourful post-its used in content planning

Follow and write your own

So do follow / subscribe to these accounts.

And if your team has knowledge to share, why not start your own team’s blog to share your processes, successes and failures? We can all learn from them.

Your top tips

Are there other blogs or Twitter feeds run by digital teams you’d recommend? Have you contributed to your team blog? Any top tips for making it work? Do you have a content calendar or a blog owner who manages / edits it?

Please share in the comments.

<Headline image drawn by my son, found on my desk recently!>

Can I help you?

Get in touch if I can help you with digital comms, content planning, training or strategy. I work with charities of all shapes and sizes. Can I help give your comms or digital processes a healthcheck or ideas injection?

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January’s charity content highlights

Come out from underneath your desk / duvet and catch up with some of the latest creative charity content.

L-R Dave the Parkinsons Worm, contactless giving Zurich Insurance post, Street Support video, National Lottery gif

Innovation

Cancer Research are continuing their trend of using World Cancer Day (this Saturday – 4 February) to launch new uses for contactless fundraising. Ten ‘smart benches’ across two London boroughs will take £2 donations.

Are you planning to look in to contactless fundraising in 2017? NSPCC recently announced impressive results of their contactless fundraising and many other organisations are using it too. I gathered some examples of contactless giving in my blog post for Zurich Insurance and spoke to Haven House Children’s Hospice who are running trials at the moment.

Not sure what the technical term for this is but the National Lottery did a very smart bit of Twittering by launching this 7second video and inviting people to RT it ‘for a surprise’. The surprise was a personalised video, with the RTers’ Twitter profile image in a gold frame, with the words ‘National Treasure’ underneath. Nice! This was similar to a thanks reply from Save the Children I got in December.

National Lottery video of interesting doors / walls

Today it is Time to Talk Day (#timetotalk). Why not use Time to Change’s template to make your own graphic?

Time to Change's interactive graphic maker

Good reads

If you get a moment, don’t forget to fill in the Charity Digital Skills Survey which is open until 17 February.

And follow #smex17 on Monday if you are not going to the Social Media Exchange in person.

Re-brands / new websites / charity content

Action for Children's error message - cheeky boy with magnifying glass

To brighten your day

Meme of badly drawn pictures 'pasted' on top of a video of Donald Trump's policy signings

What have you seen?

What have been your charity content highlights from January? Do share! I’d love to hear from you.