Digital round-up – October 2018

Highlights this month: big hashtags, user-generated content, AI, voice tech, digital skills and more….

The nights are setting in and seasonal content is upon us. October is a very busy month of awareness days. There was lots of great content launched. Pop the kettle on and catch up.

close up of 50s metal toy robot

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

10 October was #WorldMentalHealthDay, #WorldHomelessnessDay and #HousingDay. I have never seen my list of trending topics look like this for an hour, let alone all day. The trending hashtags and topics were consistently related to these issues. Nothing else got a look-in all day.

all 10 trending topics relate to social issues - a rare sight

There was some amazing content including:

Gallery of faces with white writing painted on them sharing insights into their mental health

Also this month:

screenshot of Halloween Twitter Moment

Twitter takeover of the month: CoppaFeel’s Kris Hallenger / @nhs. Kris who has been living with stage 4 breast cancer since 2009, talked about treatments and good health.

Comms

Digital – strategy, design, culture

Fundraising

graphic for Gift Aid awareness day - £560m in gift aid is unclaimed every year

People

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss September’s round-up? Catch up with more good reads!

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Are you going to #BeingTheStory 2018?

There’s now just a week to go until this year’s Being the Story event in London.

Sounddelivery have put together another amazing line-up of people who will tell their stories in creative and powerful ways. You really don’t want to miss this.

4 speakers from Being the Story 2017

Why should I go?

The event will be moving, thought-provoking and inspiring.

It will make you think about your use of case studies and storytelling.

It will open your eyes to different experiences and views. Get a flavour from previous Being the Story events:

Get tickets

Book your place today! Friday 19 October, Conway Hall near Holborn in London.

Hope to see you there.

Digital round-up – September 18

Highlights this month: AI, ethics, the Human search engine, and hope.

September is a busy month of awareness days and a good time to launch new brands or websites before the noise of seasonal fundraising. Pop the kettle on and catch up with some content and good reads you might have missed.

vintage toy yellow citron car on a fluffy blue carpet

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Still from Wayback video. Two older ladies using cardboard VR viewer, open mouths - wow!

screenshot of 4 human search engine images

There were new websites from Sue Ryder, and NPC this month. Plus new brands from National Autistic Society and RNIB who created a short video about the change..

Comms

Digital

Fundraising

In case you missed it, I wrote this about donor experience / in-memory fundraising.

People

Hope… and where to find it – read this moving post by Kate Carroll to help remind yourself why your comms / information / fundraising work, really matters.

black and white photo of hands holidng a piece of paper with the word 'hope' written

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck, skills review and ideas injection.

——

Did you miss August’s round-up? Catch up with more good reads!

Digital round-up – August

Highlights this month: ethical marketing, voice search, digital evolution and shopping with a giant fundraising cheque.

It’s back to school / work time. If you were off in August or just head-down because everyone else was, here’s some great content and good reads to catch up with.

4 plastic owls (blue, yellow, pink, green) wear glasses in a shop window display

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Still from Scope's video. Shows people walking with giant banner saying 'rights for disabled people'

Here are some useful reminders about how images can reinforce negative stereotypes. I spotted a call for #NoMoreWrinklyHands and an article shared by Time to Change about the rise of the head clutcher image to illustrate mental health stories. >> Review and improve your use of images.

Comms

Digital

Fundraising

Alzheimer’s Research UK show some love for a giant fundraising cheque. Here we see it in action at the station, in a shop and on a train. A cheque picture with personality! >> Here are more examples of alternatives to cheque line-up pictures in my post Just say no to giant cheques.

Tweet from Alzheimer's Research UK showing staff members out and about with a giant cheque. At the station. At the supermarket.

People

Have you booked your ticket for Being the Story in October? Here’s more about last year’s inspirational event. Being the Story 2017 – carthartic and powerful storytelling. Don’t miss 2018.

And finally….

Blue Peter explain the world wide web – from the BBC archive,1995.

list of links of blue link text - how web pages looked in 1995

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss July’s round-up? Catch up with more good reads!

Cathartic and powerful storytelling

Sharing my story helped me to be saved from it” – Forgiveness Project participant, shared by Marina Cantacuzino at Being the Story 2017.

Using creativity to form and tell a story can be very cathartic. The process of writing or singing or producing images – just getting ideas or thoughts out of your head, onto paper, shared with others – can be very powerful.

4 speakers from Being the Story 2017

Several of the speakers at the second Being the Story from the mighty Jude Habib and Helena Hastings at sounddelivery talked about how being creative helped them – either with recovery, or to give a sense of purpose or as a way of making sense of experiences.

So we heard from:

  • Eddie who had found a new addiction to photography to help him recover from his addiction to alcohol
  • Amanda, who as part of a collective of 12 women told their stories of street prostitution through their book An Untold Story
  • Homelessness support worker Bryony who writes amazing poetry and ‘dabbles’ in blogging to share the experiences of the people she works with and the frustrations of the system (see some of her work in this Storify from a Lankelly Chase twitter take over she was part of)
  • Simeon and Dylan who were launching a YouTube channel, DatsTV to change the culture around street violence and gangs, following their powerful documentary One Mile Away
  • Ric who worked with young people and shared his experience of being in care.

The day closed with the Missing People’s Choir, fresh from Britain’s Got Talent, made up of families with missing loved ones, joining together to make music. (You can pre-order their Choirs with Purpose album.)

Harnessing creativity

Being the Story shows that storytelling has many forms and is a powerful tool for the originator as well as the listener. Take your comms hat off, step back from the corporate end-goal of influence via a comms strategy or fundraising ask. Think instead about the creative healing process.

How can you help the people you help to creatively represent their stories (with of course all your professional duty of care and support)? And the next step, think about whether sharing or publicising those stories could heal or hinder that person. For some sharing a story can be empowering, for others it could make them feel even more vulnerable.

How can you use your own creativity to help tell the story of your work? As frontline staff dealing with difficult issues or complex problems, we need a way to process these thoughts and experiences too.

As with last year’s event, the delivery was the most impactful thing. Hearing someone’s story first-hand, there in person through whatever means (poetry, rap, photos etc) was everything. A written case study doesn’t do it justice. Video and audio are the closest alternatives to being in the same room, hearing someone’s story.

Do you know of examples of organisations showcasing the creativity of the people they help? I’d love to see more examples.

Solving problems

The day also shared stories of people solving problems.

  • Ray set up a group of Geezers to combat loneliness in Bow, East London.
  • Nick set up a brewery, Ignition Beer to employer members of the Tuesday Club.
  • As part of the Power of the Periphery Rachel tackles class inequality via the RECLAIM project.
  • Onjali set up HerStory to support women escaping domestic violence.
  • Marina founded the Forgiveness Project to encourage people to consider alternatives to resentment, retaliation and revenge.
  • Dom is producing an app called the Patient’s Virtual Guide to fill information gaps and social isolation for children in hospital.

Such brilliant people doing brilliant things!

Want to know more?

Read the highlights from the event in the Wakelet. And watch the videos on YouTube.

Plus read blog posts from Gemma Pettman, Karin Sieger and Katie Duckworth sharing their reflections from the day.

Previous Being the Story events

See you at the next Being the Story?