#YouMadeItHappen 2018

The first #YouMadeItHappen day was brilliant. Well done to NCVO and partners for inspiring so many organisations to join in within just a month of launching it. The hashtag looked to be trending all day. Thousands of charities and other non-profits thanked their supporters and shared stories and stats showing the impact of their work.

NCVO's #YouMadeItHappen graphic

Impact of the day

NCVO analysis shows that #YouMadeItHappen reached 5.4m people and was shared from almost 10k accounts.

I did a quick spot check of large and small charities. I chose 10 of each at random. 6/10 of the large charities had tweeted at least once using #YouMadeItHappen. 2/10 of the smaller ones had done the same. This is impressive given that the idea was only launched at the end of October via NCVO’s blog.

Many used video, threads of tweets, images and gifs to enhance their messages. Engagement though was varied. In my sample, all but a few only generated visible low interaction (likes and RTs).

The hashtag is still active – organisations are using it beyond the big day.

Highlights

Here are a few of my highlights

Women's Aid tweet: A huge, huge thank you to all our supporters - our survivors, donors, members, volunteers, runners, campaigners, community ambassadors, and everyone who's shared awareness on domestics abuse - YOU are making change possible, and setting survivors free. Thank you #YouMadeItHappen

See also:

Vicky Browning's tweet: UK charities spend £1,500 per second improving lives and supporting communities. Thanks to all those who donate - however big or small the amount. #YouMadeItHappen

See more examples in this Twitter Moment of the day.

screenshot of #YouMadeItHappen Twitter Moment

And more examples in ACEVO’s Moment.

What did you do?

If you joined in what results did you get? It is a good time to think about what this tells you about your comms style and what works well with your audience.

  • Was engagement any higher than usual? If so, why, what was different?
  • Did you join in on other channels or just Twitter? What was different?
  • Did you use video, graphics or gifs? Or share stats or stories? What can you learn from this?
  • Did you create new images or video for the day? How easy was this to do? Could you use them again or create more for different uses?
  • Did your tweets prompt people to ask questions? Did you respond or can you add this information to your website?
  • Did you get any negative comments? I saw a few (like these in response to Shelter’s tweets). What did you do? Was that right?
  • How can you continue to thank supporters? And talk about your impact? (see this post on communicating your impact.)

What did you think about the day?

Did you see any interesting examples you could share? Or did it pass you by?

I’d love to know what you thought about the day. Should there be a #YouMadeItHappen 2019?

Other blogs / round-ups

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Digital round-up – July

Highlights this month include: #WaistcoatWednesday, Charity Digital Code, IoF’s Fundraising Convention and diversity.

It’s been a month of relentless hot weather, football optimism and bleak world news. Plus another bumper crop of great charity content and digital reads.

stacks of ice cream cones in the window of an ice cream shop. they lean under the weight

How to use – pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox. Enjoy!

Content

Bloodwise's call to celebrate WaistcoatWednesday to help beat blood cancer

Bloodwise launched amazing reactive fundraising #WaistcoatWednesday on 7 July to coincide with Gareth Southgate’s big moment on 11 July. At one point on the day #WaistcoastsWednesday was trending confusingly. National Trust spontaneously responded with a tweet about not wasting the coast but didn’t use #WasteCoastWednesday.

There was other fun football content including a forecast from The Met Office, #GarethSouthgateWould tweets including this one from Bliss, Scope’s brilliant BSL videos (see Football’s Coming Home), Give Blood’s missing Os, and many examples of Harry Maguire’s meme including this excellent one from The Horniman Museum. There were serious messages too including this striking image sharing stats about rates of domestic violence.

Lower half of white woman's face. She has blood dripping from her nose and wiped across her mouth. Looks like the England flag.

Also this month:

scruffy dog lying on the grass. speech bubble comes out of its mouth filled with emoji including one of paws, tree, poo etc

How do you promote your members or partner organisations? I love these tweets from Small Charities Coalition shouting-out to members for Pride and the football. Also London Community Foundation showcase grant recipients, in this case following Wimbledon.

Digital

Have you read and given feedback on the Charity Digital Code which launched in July? Consultation closes 25 September.

New websites

This month BHF launched their new website including new font.

Launching a new website, even though it has been a huge project, is not always big news for your audience. I liked this promo video from SUSE (Scottish Union of Supported Employment) to launch their new site.

Fundraising

The digital stream at this year’s IoF Fundraising Convention looked excellent. Catch up with a few of the expertly curated Twitter threads and blog posts if you weren’t there:

Crisis comms

I ran a workshop at the Hospice UK Comms Day which was about brand and reputation. Here are some useful tips from crisis expert Kitty Hamilton. Hospice UK produced a Wakelet of the day, sharing useful tips for hospices. And here is the blog post I wrote about using social media in crisis comms.

chaotic hose pipe, swirling patter

See also:

Leadership

This month there have been lots of discussions about diversity. Vicky Browning from ACEVO shared her commitment to creating a more diverse and inclusive charity sector. Jane Ide from NAVCA blogged Diversity: it’s time to make it real and Diversity part 2: nobody said it was going to be easy.

How do world leaders use Twitter? Lots of data to get stuck in to from Twiplomacy.

50 world leaders shown in individual circles, illustrating Twiplomacy's tweet

10 charity digital people who should be on your radar – some top people who regularly share their digital knowledge. Very happy to have been included. Thanks Lightful.

And finally….

Sign on the wall in a zoo. naughty penguin of the month. Good penguin of the month.

Does social media negatively affect your mental health? Why not take time out with #ScrollFree September? You don’t have to go full Cold Turkey? Cut down as a Night Owl or Sleeping Dog. Check out the website to find out more.

Don’t forget to book your ticket for Being the Story in October. Super Early Bird rate ends 24 August.

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss June’s round-up? Catch up with more good reads!