Digital round-up – November 2018

Highlights this month: #YouMadeItHappen, #GivingTuesday, Christmas campaigns, Charity Digital Code launched.

November is always a rich time for content with Giving Tuesday and Christmas appeals. This month it was also the first ever #YouMadeItHappen day. It was great to see so many large and small charities joining in by thanking their supporters and sharing detail of the impact they had made.

children's self portraits hanging in a classroom

How to use this round-up: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Or, even better, subscribe and get future round-ups direct to your inbox.

Content

Christmas campaigns:

Cute dog. A dog is for life not just for Christmas.

Need more Christmas? See UK Fundraising’s collection of Christmas ads and my top 5 charity digital advent calendars.

Giving Tuesday:

Also this month:

screenshot of video shared by Age UK of older lady standing next to runners in a race. She holds out her arm to get high fives from friendly runners.

Did you join in with #YouMadeItHappen day? The hashtag reached 5.4m people. Here are some highlights of YMIH 2018.

Twitter takeover of the month: Scope for International Day of Persons with Disabilities.

Comms

Mind tweet showing video of Erther McVey arguing for Universal Credit in the House of Commons.

Don’t forget to book your ticket for the Social Media Exchange in February.

Digital – strategy, design, culture

'Join the conversation about the #CharityDigitalCode'

Following the consultation period, the Charity Digital Code has now officially launched. Do have a look if you haven’t already.

The Small Charities Coalition challenged Zoe Amar to explain it in three post-it notes. And in Charity Digital News she shares 7 things you can do in 30 minutes a day.

The Code advocates digital skills across staff and the board. This helpful infographic produced by Zoe Amar, Ellie Hale, Sally Dyson and Janet Thorne asks Do you need a digital trustee?

Also this month:

Fundraising

JustTextGiving to close in March next year. Are you ready? (See also Figure for text donation plummets by £86m and donr announces text giving service.)

Movember's contactless fundraising badges

People and organisations

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss October’s round-up? Catch up with more good reads!

Advertisements

Digital advent calendars 2017

Here’s some festive cheer – the pick of this year’s digital advent calendars from charities, museums, heritage organisations, councils and other nonprofits.

MAA snowball

Some are using the opportunity to share gems from their archives or highlights from the year. Some use it for fundraising or to share important messages. Others set challenges, run competitions or just share lovely pictures. Some organisations are spreading their content over a more manageable 12 days.

Particular highlights

London Community Foundation

London Community Foundation are running a ’12 days of Christmas of small charities making a big difference across London’. Stories are released on their blog. On day 2 we meet Brixton-based Mosaic Clubhouse.

Gold star: This is a great way to highlight partners or projects.

Kindness Calendar

Action for Happiness’s Kindness Calendar. Each day has an act which anyone can do with the tag line ‘let’s spread more kindness this festive season’. An action is tweeted each day resulting in much interaction.

Gold star: Simple actions everyone can do.

Blurt's 30 day challenge to bring calmness to the festive period

The Blurt Foundation are running a #BlurtMerryCalmness challenge on Instagram and Twitter with the aim of ‘adding some calm to the festive fuss’. Each day has a theme and you are invited to build a pause, some joy and play into the specified days, interpreted as you like. People are sharing images which illustrate what they did (1500 on Instagram, 5 days in).

Gold star: Brilliantly focused challenge but with enough room in it for people to join in how they want. Very shareable with lovely graphics and tone of voice.

RI: David Attenborough with minor birds from 1973

Royal Institution’s archive films from their Christmas lectures. Day 1 is a dashing young David Attenborough from 1973. You can subscribe to the calendar to get instalments via email.

Gold star: Great use of a very rich archive.

National Library of Scotland's penguin adventures

National Library of Scotland are bringing their collection to life through the adventures of penguins #FlurryandFloe. Each day, now that they have their library cards, we see them on tour round the library seeing items from the collection. Where will they go next, what will they see?!

Gold star: Creative and cute! Written with humour and images to match. Festive joy.

More calendars

Want more? Here’s the full wakelet of digital advent calendars 2017, packed with great festive comms.

Seen any others? Let me know and I’ll add them.

 

See also: Nonprofit digital advent calendars – a round-up of tips and examples