Digital round-up – May 2019

Highlights this month: mental health awareness, campaigns about talking, animals (dogs, cats, ravens) and lots of great digital charity reads.

Not sure where the summer has gone! Pop the kettle on, turn off the news and catch up with some of the things you might have missed in May.

dandelion fluffy clock plus a few buttercups

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

20 questions to start a conversation with a young person, including 'what are you most looking forward to this week' and 'what makes you feel calm'

This month, it was #MentalHealthAwarenessWeek so there was some great content around. For example, have a look at:

Also this month:

Still from End Loneliness video - two men have a chat. One says 'I think I might just just go for a little walk around and actually say hello to someone'

six photos of men with their cats (including one of cats in a car)

Twitter takeover of the month: Ceri and Krissie’s Twitter takeover of the Scope account showing how Scope have developed their digital experiences to make them easy to use and accessible.

What are you doing for #SmallCharityWeek next week (17-22 June)? If you don’t work for a small charity, why not find a local one to support. Keep an eye out for the #BigSupportSmall campaign too.

Comms

Don’t miss CharityComms’ Getting ahead in your comms career conference next week (20 June). Follow #CommsCareer if you are not there.

Digital – strategy, design, culture

NCVO have updated the Digital Maturity Matrix to include service design, data protection and security. Have you used this tool to assess the digital maturity of your organisation? In today’s Charity Digital Report, it was cited (question4)  by just 23% of respondents. Do take a look if you haven’t seen it already.

Once you have done that, read Digital transformation is a leadership problem about team culture and blockages by Mike Bracken. Here’s his definition as he says the term has got lost in all the noise: “digital transformation is the act of radically changing how your organisation works, so that it can survive and thrive in the internet era.”

Parkinson's UK service team's principles (including we are people focussed, we are transparent)

Fundraising

Don’t miss the free online conference from Resource Alliance – 12 & 13 June: Fundraising Online including an international line-up of speakers.

People and organisations

illustration for Citizen's Advice future of advice plan

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss April’s round-up? Catch up with more good reads!

Advertisements

How to use a Twitter Moment

Twitter Moments were launched in 2016. They are generally underused in charity comms. A quick survey of 50 charity’s Twitter accounts found that only 18 had ever done a Moment. Most of the 18, had only done one or two. Yet they are a quick and easy way to present and preserve content.

Screenshot of 2 Cats Protection Moments with a small number of Likes

Engagement levels of Moments seem to be generally low but if you are using them infrequently and only sharing them once, this isn’t surprising. You need to have a content plan for sharing and integrating them within your comms.

Value shouldn’t just be based on likes, shares and opens. Having a permanent document of something is useful for lots of different reasons. For example a Moment can make it easier to share the story of an event during and afterward. Having an archive of Moments can help you to take stock and plan future comms. A Moment can be a great way to show Twitter activity to colleagues. Moments can also be used and reused as evergreen content.

Here are the most common uses for Moments:

  • to share an event
  • to preserve or share fragmented content
  • to have a permanent record of something important
  • to showcase your community
  • to present content in a different way.

1. Events

Runs, fundraising challenges and other events can generate a lot of tweets. The good ones can get lost in the noise or missed altogether. Having a Moment is a great way to showcase and celebrate what happened. They can brilliantly show the live atmosphere and hype of the event better than any write-up. And they can be useful months later when recruiting for next year or sharing the impact of what happened.

screenshot of Macmillan Cancer's tweet sharing their Moment of the London Marathon

Top tip: Try and make the Moment as soon after the event as possible. People get home and want to relive it. If your Moment is ready then, more people will look at it and share it with their friends. A Moment made a week later has missed the boat.

2. Content curation

Moments are also a great way to curate content on Twitter. Think of them as a simplified, single channel (much missed) Storify or Wakelet.

A Moment can be used to bring content together that would otherwise be hard to find. For example, responses to a question (user-generated content) or a series of tweets not made into a thread or when you want to include tweets from other people into your messaging.

screenshot of Time to Change Moment 1.4Likes

3. A permanent record

If something big is happening, why not make a Moment of it? Tweets will soon get lost in your back catalogue, never to be seen or used again. Document it live or after the event to help others follow what happened.

Tweet promoting Heads Together's Moment of the #MentalHealthMinute for Mental Health Awareness Week

See also: Rocur and Twitter takeovers – blog post from 2017.

4. Community building

I didn’t find very many examples of Moments being used to showcase community action. How could you use a Moment to thank or celebrate your community?

  • Cambridge CVS showcased small charities during Small Charity Week 2018.
  • Cats Protection gathered some of the best responses to their #CatMenDo campaign.

5. Fun / interesting content

Be creative. Moments can work in lots of different ways. Could you use a Moment to show your impact or as a brochure to your services or present complicated information (such as symptoms or research) in a Moment? Here are some examples of more unusual uses.

How to make a Moment – tips

If you haven’t ever made a Moment, they are pretty simple to do, just follow the steps once you click ‘Create new Moment’. Here’s a how-to guide from Twitter if you need one.

Here’s are some tips on how to do them well.

  • Choose a great cover image which will will be eye-catching and sets the scene for your Moment. I tend to put this tweet at the end of the Moment so that people don’t see the image twice straightaway.
  • Think of a Moment like an essay with an introduction, main points in the middle and conclusions at the end. Ease people in with a tweet which introduces the topic and at the end finish with something fun or silly or thoughtful. Don’t just trail off. I have sometimes written a tweet purposefully to use at the end of a Moment either in thanks or to ask a question or to signpost to further reading or a donation.
  • There should be a rhythm to your Moment. You have to curate it, so it flows and tells a story. For example you might put tweets next to each other which use the same colours.
  • Try not to include tweets which are very similar to others. Be ruthless. Not many people will make it to the end of a 20 tweet Moment. Put some good ones at the end – reward people for getting there!
  • Try to use tweets which only have one image. Tweets will multiple images take up more space and can disrupt the flow.
  • Include tweets with video or gifs or graphics to keep it interesting.
  • Make the title clear and short. Include the #hashtag if you are using one.
  • Tweet your Moment and @mention some of the accounts you have included to broaden engagement.

Top Moment makers

More about Moments

Do you use Moments?

Have you used Moments? Do you like them or think they are a waste of time?

Share your favourites and top tips in the comments. I’d love to hear from you.

Digital round-up – April

 

Highlights this month: Notre Dame, Extinction Rebellion, New Power, April Fool comms, surveys and more….

Another Bank Holiday? Already? Excellent! Catch up with charity digital content and reads you might have missed while you were trying to squeeze some work in between days off.

cherry tree heavy with pink blossom

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

screenshot from National Trust video - 'freshly baked cheese scones. Ketchup or Mayo first?'
screenshot of National Library of Scotland's tweet showing the black hole over the Edinburgh skyline

Comms and marketing

Digital – strategy, design, culture

Screenshot of Matt Collins' article

Fundraising

People and organisations

There has been lots of talk this month about shifts in power, diversity and representation. Here are some useful reads (and watches):

acevo leadership framework

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss March’s round-up? Catch up with more good reads!

Digital advent calendars – 2018

Here are some highlights from this year’s digital advent calendars from charities and cultural organisations. It is great to see so many organisations joining in in creative and impactful ways and using different channels.

shop window dressed for Christmas with toys and a tree lit up (at night)

Here are my top five calendars (in no particular order) from this year. Which is your favourite?

Top five

screenshot from video: homemade cardboard stage with cut outs recreate a scene from 80s classic Christmas film Gremlins

1. The Family Holiday Association’s Christmas Advent-ures are recreating classic Christmas films in cardboard form. Each day is released across their social channels and links to the full calendar on their website. Each film has a question, and at the end the answers will spell a word. One lucky person will win a hamper.

It’s not getting much interaction so far which is a shame. Watch and enjoy snippets from the Snowman, Elf, Frozen, Gremlins and others.

screenshot of instagram calendar from Motivation showing young boy smiling in his wheelchair

2. International development charity, Motivation who provide wheelchairs are using Instagram for their calendar. On 1 December they shared a video of a 3D printer creating customised equipment.

Follow for stories about their work.

Cats Protection - super super cute kitten kicks off day 1

3. The annual Cats Protection calendar – #CatventCalendar – is getting good engagement. With super cute images of the cats in their care it’s not surprising.

Their local branches are joining in too. The Trafford branch is sharing tips and pictures each day in a thread on Twitter and on Facebook using the hashtag. The Cherwell branch is also using the hashtag and sharing stories of cats from their year. This is Angus McPussPuss.

Tweet sharing Daryl's story: "A Porchlight Christmas calendar: what we’ve been doing this year thanks to your support. We helped Daryl when he had given up hope. “Everybody but Porchlight turned their backs on me.”"

4. Kent-based homelessness charity Porchlight are using their calendar to share the impact they have made over the year.

They are using strong pictures, a consistent layout and the hashtag #LastChristmasHomeless.

Orkeny Library tweet launching their calendar - 'we might do one or none'

5. Orkney Library are re-sharing some of their favourite tweets (of their own) from the last 11 months. These simple recycled tweets are getting lots of likes second time.

Follow along using #OrkneyLibraryAdvent2018 for some classic Orkney humour.

And a highly commended…

Here’s a special mention for Doncaster Council for their 12 days of local business featuring local shop owners singing in one handy thread. Much more engaging than some of the recycling tips or Christmas cheer efforts from other councils.

More calendars

The full Wakelet of digital advent calendars 2018 contains lots more examples from this year. Themes include festive cheer, stories and messages, fundraising and promotions, volunteering and promoting other organisations, articles from the collection and reviews of the year.

Here is a Twitter list so you can follow along. The best time of day to look at it is in the morning which is when the new day is revealed.

See also #MuseumAdvent and #VolunteeringAdvent.

Seen any others? Let me know and I’ll add them.

Join in

It’s not too late to join in. Last year a few charities did a 12 days of Christmas run-down.
See Nonprofit digital advent calendars – a round-up of tips and examples.

>>See also: Be a good Secret Santa.

#YouMadeItHappen 2018

The first #YouMadeItHappen day was brilliant. Well done to NCVO and partners for inspiring so many organisations to join in within just a month of launching it. The hashtag looked to be trending all day. Thousands of charities and other non-profits thanked their supporters and shared stories and stats showing the impact of their work.

NCVO's #YouMadeItHappen graphic

Impact of the day

NCVO analysis shows that #YouMadeItHappen reached 5.4m people and was shared from almost 10k accounts.

I did a quick spot check of large and small charities. I chose 10 of each at random. 6/10 of the large charities had tweeted at least once using #YouMadeItHappen. 2/10 of the smaller ones had done the same. This is impressive given that the idea was only launched at the end of October via NCVO’s blog.

Many used video, threads of tweets, images and gifs to enhance their messages. Engagement though was varied. In my sample, all but a few only generated visible low interaction (likes and RTs).

The hashtag is still active – organisations are using it beyond the big day.

Highlights

Here are a few of my highlights

Women's Aid tweet: A huge, huge thank you to all our supporters - our survivors, donors, members, volunteers, runners, campaigners, community ambassadors, and everyone who's shared awareness on domestics abuse - YOU are making change possible, and setting survivors free. Thank you #YouMadeItHappen

See also:

Vicky Browning's tweet: UK charities spend £1,500 per second improving lives and supporting communities. Thanks to all those who donate - however big or small the amount. #YouMadeItHappen

See more examples in this Twitter Moment of the day.

screenshot of #YouMadeItHappen Twitter Moment

And more examples in ACEVO’s Moment.

What did you do?

If you joined in what results did you get? It is a good time to think about what this tells you about your comms style and what works well with your audience.

  • Was engagement any higher than usual? If so, why, what was different?
  • Did you join in on other channels or just Twitter? What was different?
  • Did you use video, graphics or gifs? Or share stats or stories? What can you learn from this?
  • Did you create new images or video for the day? How easy was this to do? Could you use them again or create more for different uses?
  • Did your tweets prompt people to ask questions? Did you respond or can you add this information to your website?
  • Did you get any negative comments? I saw a few (like these in response to Shelter’s tweets). What did you do? Was that right?
  • How can you continue to thank supporters? And talk about your impact? (see this post on communicating your impact.)

What did you think about the day?

Did you see any interesting examples you could share? Or did it pass you by?

I’d love to know what you thought about the day. Should there be a #YouMadeItHappen 2019?

Other blogs / round-ups

#GivingTuesday – the first year of UK activity

On Tuesday 2nd December my timeline was filled with all sorts of messages tagged with #GivingTuesday. It was brilliant to see Twitter awash with fundraising, volunteering, other asks and thank you’s. Many were simple, others were moving or creative. If you missed it all, there are two great Storifys packed with examples. Tennyson Insurance and GivingTuesdayUK have both curated some of the social media activity around the event.

Tweet promoting GivingTuesday with a blackboard with Black Friday and Cyber Monday crossed out

If you missed all the hype about the event you can read the background about it on the GivingTuesdayUK website.

A creative day

It’s really interesting to look at the different ways organisations used the day to spread their message. Many used it as a chance to try something new and creative. Organisations used powerful images, videos and storytelling to share their message.

There were thousands of #UNselfies.

RNIB’s #PassTheParcel stood out as a fun game using sefies and tagging.

And Sue Ryder used Buzzfeed to promote their Secret Santa.

This great UKFundraising’s article on 6 ways charities made the most of Giving Tuesday looks at some of the trends. And this Storify from Project Scotland shows all the activity around their own campaign.

#ThankYouWednesday

The day that followed was tagged #ThankYouWednesday. It was the first step to building a longer relationships with new supporters. Many charities (but fewer than those who embraced #GivingTuesday) shared a simple thank you and welcomed new followers / donors / volunteers / emailnewsletter subscribers. Here’s a Giving Tuesday UK Storify of the thank you’s.

#GivingTuesday 2015?

Hopefully people will reflect on the day and in time share data about the impact of the event. The Twitter graphs and Twitter analysis by Crimson Hexagon show that there was a lot of noise about the event – 30,000 UK tweets.

It remains to be seen how this translated into donations of money, time and action. Civil Society’s article cites healthy percentage increases in donations via JustGiving, JustTextGiving and Visa. Hopefully positive results from individual charities will inspire those who didn’t get involved yesterday, to join in in 2015.

If you did join in this year, what will you do differently / better next year? What will you build in to your everyday communications as a result of taking risks this year? What skills or resources do you need to develop a stronger ask? There are lots of useful guides, courses and conferences to give you inspiration. In particular, don’t miss the Social Media Exchange in February.

What did you think?

Did you donate yesterday? Do you think #GivingTuesday is a good idea? Did it make a difference to your charity?