Digital round-up – November 2019

Highlights this month: digital benchmarking and engagement research, Star Wars, social media for leaders, digital inclusion.

November is always a hectic month of awareness days and the build-up to Christmas. This year, add in the General Election, increasing responses to the climate crisis and lots of knowledge sharing at conferences. There was so much to keep up with while also trying to get some work done! Here are some highlights you might have missed.

Coloured plastic pipes

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Charity content and campaigns

Ad from West London Mission - he is (a dad of two, a brentford fan, can finish any crossword, excellent at conkers) sleeping in the park

Comms

Digital – strategy, design, culture

Celebrating the Web Foundation’s 10th birthday with highlights from each year and ending with the launch of the Contract for the Web. There are five days left to watch Sir Tim Berners-Lee’s Dimbleby Lecture on iPlayer.

The sixth Charity Digital Index launched, benchmarking digital capability and essential digital skills. Here are some highlights from the launch event and a link to download the Charity Digital Index report.

Reason Digital surveyed over 2000 people and have produced The new rules of digital engagement: 2019 report with insights into how the UK population interacts with charities digitally. Essential reading.

Charity Comms’ annual Charity Digital Conference was huge. Catch up with my Moment of my live tweeting through the sessions I went to including this one by Bruce Daisley about workplace culture. You can now also access the conference slides and Laura Robertson’s blog post summary.

Slide from Bruce Daisley's session at the Charity Digital Conference - quote from Fleabag author "As an audience all you really want is to be surprised by things."

Digital inclusion:

Fundraising

People and organisations

Social media for leaders:

Climate

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss October’s round-up? Catch up with more good reads!

Digital round-up – October 2019

Highlights this month: big hashtag events including #YouMadeItHappen and #WorldMentalHealthDay, legacy fundraising + the sector’s response to the climate emergency.

October is a massive month for awareness days and creative content so this is another bumper issue of 100+ links. I have also included a new section on the sector’s growing response to the climate emergency.

Countryside view - early morning. Orange light.

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Ginger cat from Battersea's ad - rescue is our favourite brand

#WorldMentalHealthDay is a very busy day. Here are some highlights and other mental health-related content shared this month:

Did you join in with #YouMadeItHappen day this year? Here is a #YMIH Moment of some of the stand-out comms and a #YMIH blog post which goes into more detail.

Comms

Screenshot from Helpful Digital post about Instagram Stories - shows screenshots from Royal Air Force

Digital – strategy, design, culture

Fundraising

Charity on the climate crisis

Extinction Rebellion have sector specific branches for doctors, lawyers, the arts etc but there isn’t one for the charity sector? I have added this section to share some of the sector’s response.

Poster at IFC Holland with list of environmental pledges from the conference

Action:

There’s another global school strike coming up on 29 November. Will you get involved? I wrote this about the sector’s response to the strike in September.

Campaigns and comms:

Useful reads:

People and organisations

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss September’s round-up? Catch up with more good reads!

Digital round-up – September 2019

Highlights this month: a lesson in crisis comms from RNLI, climate change comms, diversity in the sector, guide to wellbeing.

It’s overwhelming to try and keep up at the moment. Aside from UK and world news, this is a busy time of year for awareness days and campaign launches. Here’s a small snapshot of some of the best charity content and reads from this month and some from August too.

two men in a dark room photograph some neon artwork on a phone. pink and purple colours

How to use this round-up: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Big campaigns

screenshot of Samuel L Jackson's ARUK film. He holds an orange.

Creative content

Reactive content

Celebrity endorsement of the month: The Hoff visits RNLI Penarth.

'we support the climate strike' drawing on office window. By Salford CVS

Did your organisation do anything to join in with the #GlobalClimateStrike either by joining a strike or sharing messages of solidarity or making statement about your own organisation’s commitment to addressing climate change? On a day where there was a global focus on the issues, it was good to see some (mostly environmental charities) pulling out all the stops. It was disappointing to see so many others saying nothing. Here are some examples of charities who joined in with the #GlobalClimateStrike.

Comms

It can be stressful and relentless being on the comms frontline. Your work is key to building and protecting your organisation’s reputation and impact, while also battling internal pressures. This month, Charity Comms launched A wellbeing guide for comms professionals authored by Kirsty Marrins with contributions from others sharing case studies and tips. It aims to help build resilience and look after mental health. Do have a read if you haven’t seen it already.

RNLI changed their homepage to include a striking image from one of their overseas projects

This month, RNLI faced a backlash then a rush of support, following a story profiling their overseas work. Their messaging on Twitter was an example of patience and warmth. The volume of incoming comments was relentless through the week. They responded by writing personal messages to thousands of people. Their initial tweet has been liked 44.8k times.

I wrote a short thread through the first day as the situation developed including tweets of support from other charities. Dan Slee blogged with more examples and UK Fundraising showed some of the ways people challenged the press story.

What was striking about RNLI’s response was that they took ownership of the situation and proudly communicated their values and mission. For example they changed the image on their homepage (see above) and shared beautiful images from their overseas projects on social media. They also did lots to connect with new and established supporters (see this tweet from Shappi Khorsandi, a thank you email and a thank you video from Dave at Poole Lifeboat Centre).

Would you be ready to respond to a crisis comms situation?

Also this month:

Digital – strategy, design, culture

CCDH advice - don't feed the trolls - graphic with 5 steps. 1=don't engage, 2=don't post you are being targetted, 3=if unlawful, record, report and get help, 4=block trolls, 5=don't let it get to you)

Fundraising

Screenshot from Age UK's website. Older man sits alone. White writing on a purple (cadbury coloured) background say Cadbury are joining Age UK to fight loneliness

People and organisations

There has been lots shared this month about representation in the sector. Here’s a selection of useful reads and resources

Also this month:

And finally….

Well done for getting to the end! Here’s some fun stuff.

Your recommendations and feedback

What did you read, watch or launch this month? Please share your recommendations in the comments.

Could you also tell me if these round-ups are useful. It takes quite a long time to put them together. How do you use the round-ups? Please share any feedback. Thanks!

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss July’s round-up? Catch up with more good reads!

Digital round-up – March 2019

Highlights this month: innovation, charities doing great at digital, responsible tech, #GBSpringClean, The Samaritans new website, representation in images and comms. 

Don’t let Brexit misery drag you down. Get outside for a nice walk in the sunshine, have an ice cream, then settle back to catch up on this month’s good reads and great content. 

model of 1950s seaside. woman sits reading a book while two boys queue for ice cream

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

screenshot from Wildlife Trusts' video of animated Wind in the Willows

Comms

Charity Comms' Innovation report

Digital – strategy, design, culture

Samaritans - screenshot of new homepage

The web at 30

The world wide web was 30 this month. I looked at how the charity web has changed through the evolution of the British Red Cross website

Fundraising

People and organisations

One of the 10 tips - don't ignore succession planning and empowering teams

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss February’s round-up? Catch up with more good reads!

#YouMadeItHappen 2018

The first #YouMadeItHappen day was brilliant. Well done to NCVO and partners for inspiring so many organisations to join in within just a month of launching it. The hashtag looked to be trending all day. Thousands of charities and other non-profits thanked their supporters and shared stories and stats showing the impact of their work.

NCVO's #YouMadeItHappen graphic

Impact of the day

NCVO analysis shows that #YouMadeItHappen reached 5.4m people and was shared from almost 10k accounts.

I did a quick spot check of large and small charities. I chose 10 of each at random. 6/10 of the large charities had tweeted at least once using #YouMadeItHappen. 2/10 of the smaller ones had done the same. This is impressive given that the idea was only launched at the end of October via NCVO’s blog.

Many used video, threads of tweets, images and gifs to enhance their messages. Engagement though was varied. In my sample, all but a few only generated visible low interaction (likes and RTs).

The hashtag is still active – organisations are using it beyond the big day.

Highlights

Here are a few of my highlights

Women's Aid tweet: A huge, huge thank you to all our supporters - our survivors, donors, members, volunteers, runners, campaigners, community ambassadors, and everyone who's shared awareness on domestics abuse - YOU are making change possible, and setting survivors free. Thank you #YouMadeItHappen

See also:

Vicky Browning's tweet: UK charities spend £1,500 per second improving lives and supporting communities. Thanks to all those who donate - however big or small the amount. #YouMadeItHappen

See more examples in this Twitter Moment of the day.

screenshot of #YouMadeItHappen Twitter Moment

And more examples in ACEVO’s Moment.

What did you do?

If you joined in what results did you get? It is a good time to think about what this tells you about your comms style and what works well with your audience.

  • Was engagement any higher than usual? If so, why, what was different?
  • Did you join in on other channels or just Twitter? What was different?
  • Did you use video, graphics or gifs? Or share stats or stories? What can you learn from this?
  • Did you create new images or video for the day? How easy was this to do? Could you use them again or create more for different uses?
  • Did your tweets prompt people to ask questions? Did you respond or can you add this information to your website?
  • Did you get any negative comments? I saw a few (like these in response to Shelter’s tweets). What did you do? Was that right?
  • How can you continue to thank supporters? And talk about your impact? (see this post on communicating your impact.)

What did you think about the day?

Did you see any interesting examples you could share? Or did it pass you by?

I’d love to know what you thought about the day. Should there be a #YouMadeItHappen 2019?

Other blogs / round-ups

Digital round-up – October 2018

Highlights this month: big hashtags, user-generated content, AI, voice tech, digital skills and more….

The nights are setting in and seasonal content is upon us. October is a very busy month of awareness days. There was lots of great content launched. Pop the kettle on and catch up.

close up of 50s metal toy robot

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

10 October was #WorldMentalHealthDay, #WorldHomelessnessDay and #HousingDay. I have never seen my list of trending topics look like this for an hour, let alone all day. The trending hashtags and topics were consistently related to these issues. Nothing else got a look-in all day.

all 10 trending topics relate to social issues - a rare sight

There was some amazing content including:

Gallery of faces with white writing painted on them sharing insights into their mental health

Also this month:

screenshot of Halloween Twitter Moment

Twitter takeover of the month: CoppaFeel’s Kris Hallenger / @nhs. Kris who has been living with stage 4 breast cancer since 2009, talked about treatments and good health.

Comms

Digital – strategy, design, culture

Fundraising

graphic for Gift Aid awareness day - £560m in gift aid is unclaimed every year

People

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss September’s round-up? Catch up with more good reads!

#firstfiver – a democratic viral fundraiser

Selection of #firstfiver images from twitter

I have been watching the spread of the #firstfiver campaign since it started just under two weeks ago. It has been great to see how many organisations have joined in with this very simple idea.

Unlike other viral fundraisers (such as #nomakeupselfie which I have blogged about before) this was not connected to a particular cause. It also didn’t feature a complicated or strenuous ask (such as the Ice Bucket Challenge or the current #22PushUpChallenge).

Instead it was simple and easy to ask. And simple and easy for supporters to join in with.

Examples

If you haven’t come across it yet, look at my storify showing the spread of the campaign and how different charities have responded.

It includes examples from small charities such as Trinity Hosice, Harrogate Easier Living Project (HELP), The UK Sepsis Trust, Freedom from Torture and Make Lunch. And large ones including War Child UK, the Children’s Society and Sue Ryder.

Images, videos, thank yous and shopping lists showing the difference a £5 donation could make, all help to make a request stand out.

#firstfiver Storify – showing tips and examples

Get involved

If your organisation hasn’t joined in yet, it is not too late. The hashtag is still going strong and many people still haven’t had a new £5 note yet.

Share your views

Have you seen any good examples that I have missed? Any particularly humourous or creative or persuasive posts?

Has your organisation had (m)any donations? How easy was it for your organisation to join in with this campaign?

Have you made a donation yourself?

Please do comment, I’d love to hear from you.