Digital round-up – May 2019

Highlights this month: mental health awareness, campaigns about talking, animals (dogs, cats, ravens) and lots of great digital charity reads.

Not sure where the summer has gone! Pop the kettle on, turn off the news and catch up with some of the things you might have missed in May.

dandelion fluffy clock plus a few buttercups

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

20 questions to start a conversation with a young person, including 'what are you most looking forward to this week' and 'what makes you feel calm'

This month, it was #MentalHealthAwarenessWeek so there was some great content around. For example, have a look at:

Also this month:

Still from End Loneliness video - two men have a chat. One says 'I think I might just just go for a little walk around and actually say hello to someone'

six photos of men with their cats (including one of cats in a car)

Twitter takeover of the month: Ceri and Krissie’s Twitter takeover of the Scope account showing how Scope have developed their digital experiences to make them easy to use and accessible.

What are you doing for #SmallCharityWeek next week (17-22 June)? If you don’t work for a small charity, why not find a local one to support. Keep an eye out for the #BigSupportSmall campaign too.

Comms

Don’t miss CharityComms’ Getting ahead in your comms career conference next week (20 June). Follow #CommsCareer if you are not there.

Digital – strategy, design, culture

NCVO have updated the Digital Maturity Matrix to include service design, data protection and security. Have you used this tool to assess the digital maturity of your organisation? In today’s Charity Digital Report, it was cited (question4)  by just 23% of respondents. Do take a look if you haven’t seen it already.

Once you have done that, read Digital transformation is a leadership problem about team culture and blockages by Mike Bracken. Here’s his definition as he says the term has got lost in all the noise: “digital transformation is the act of radically changing how your organisation works, so that it can survive and thrive in the internet era.”

Parkinson's UK service team's principles (including we are people focussed, we are transparent)

Fundraising

Don’t miss the free online conference from Resource Alliance – 12 & 13 June: Fundraising Online including an international line-up of speakers.

People and organisations

illustration for Citizen's Advice future of advice plan

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss April’s round-up? Catch up with more good reads!

Digital round-up – February 2019

Highlights this month: designing comms for young people, housestyle / accessible writing, personas of offline users, February hashtags.

Although it was a short month, February was packed with great comms and good reads. Here’s some you might have missed.

Large beach huts face out to sea at Shoeburyness in Essex

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Family have an argument in their kitchen. Monster with tentacles sits on the table. Still from campaign video.

Twitter takeover of the month: Fight Bladder Cancer took over MADLcharity’s Twitter account for three days to raise awareness and reach a new audience. It would be good to see a Moment of the takeover to preserve the messages and energy from the event, giving the takeover a longer shelf life.

Comms

Screenshot from Dan's blog post - showing stats of YouTube viewing by age

Check your language:

Conferences:

Comms news, tips and examples:

Digital – strategy, design, culture

4 personas from the Good Things Foundation research

Fundraising

People, teams and culture

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss January’s round-up? Catch up with more good reads!

Empathy and the power of stories

We laughed, we cried, we empathised. Yesterday’s Being the Story event, curated and organised by Jude Habib of SoundDelivery was a showcase for stories.

Four images from the Being The Story event

It wasn’t a traditional charity conference. There was no mention of digital comms channels, no talk of impact measurement. We shimmyed our pom poms, we boxed, we walked in other people’s shoes and sang. But most of all we heard people’s stories, told first hand. It was moving and powerful and upsetting and inspiring. It was all about the experience.

The stories

Each speaker shared their story in their own way. The common thread was how the speakers had used their own experiences to do something amazing. I can’t even start to represent the power of the stories which were shared. So here is a very brief summary, with links to more information on the BeingTheStory website. We heard from:

  • Pastor and community campaigner Lorraine Jones whose son Dwayne Simpson was fatally stabbed in Brixton in 2014 and set up Dwaynamics to help young people develop life skills through boxing and fitness
  • Sam Smith whose own troubled start in life inspired him to support young people
  • Jodie Clark whose own experience of disability discrimination by employers led her to become an advocate
  • Solicitor Sue James who tells the stories of the people she represents in Hammersmith and Fulham Law Centre
  • Mandy Thomas‘ who told the harrowing story of domestic violence
  • The Empathy Museum’s project of ‘A Mile in My Shoes’ which was recently used at the NHS Conference to help health professions understand the experience of patients
  • Brititte Aphrodite who shared sections from her punk poetry show about her depression
  • Naveed and Samiya Parvez who created Andiamo to fit and 3D print orthotics after their experience with their son – “we realised that we’d always had healthcare done to us, not with us”
  • Emma Lawton who shared how her diagnosis of Parkinson’s at 29 changed her life in a positive way
  • Hassan Akkad who shared his 87 day journey to the UK from Syria
  • Photographer Giles Duley who shares the stories of the people he photographs via his humanitarian projects
  • The Micro Rainbow International Interfaith Choir.

How stories are told

The stories they told were amazing. But more than that, it was how they were told. Hearing directly from someone in the same room, is very powerful.

In some cases the delivery was a performance. Watching Emma Lawton peg visual representations of the things that had happened to her, then cut the piece of string held by her parents was one of the most moving things I have seen. It brought the house down.

First-hand storytelling

First-hand stories are powerful. You might think you are doing this already through your case studies. But it is not the same.

This is about creating a platform and a culture where people want to share their stories for you. They are the ambassadors for your cause, not your charity. They help people to understand and empathise about the condition / experience which helps to inspire someone to help do something about it (through donating / volunteering etc).

How to harness this is crucial. The strongest channel must be the in-person delivery. The top of the comms pyramid is the opportunity to be listened to for 20 minutes with no distractions. How could you not be affected?

There are other examples which come close. The audio / shoe experience from the Empathy Museum connects sound with something physical. The WeAreHere installation in June bought the stories of WW1 soldiers to life.  There must also be examples of individual storytelling using Virtual Reality. These are all about intimacy and experience. By sharing an experience we can feel empathy.

Can this be done in other ways? Watching a video of that person is good but not the same as in-person delivery. You have to be so engaging that the hovering swipping finger stays still until the end. Can you distill someone’s story into 140 characters, a written case study or blog post? It is of course possible but is it enough? Maybe it depends on the complexity of the story?

Text with quote from the event ""One of my clients could only afford 1 light bulb & had to move it from room to room.""

There are some organisations doing this. For example SeeMeScotland’s recent #myunfilteredlife campaign where people have been sharing images on instagram with many saying ‘I don’t usually join in with social media shared like this’. An intimate picture and powerful words, directly from the person helps us to share the experience.

SeeMe Scotland

Start with empathy

There are organisations who have expert ambassadors who publicly talk, for example CoppaFeel’s founder Kris Hallenga who was the highlight of one Media Trust conference and the Expert Citizens programme. Emma Lawton is herself an ambassador for Parkinson’s UK. And many organisations have beneficiaries who speak to the media.

SoundDelivery’s mission has been to help organisations collect and use the stories of the people they work with. They understand the power of putting on a pair of headphones, listening to someone speak and sharing someone’s world.

The question for us all as charity comms people is how to find and share the authentic voices. Whether you take inspiration from Emma Lawton’s performance or ideas from the Empathy Museum, now is the time to be creative. Now is the time to find ways to put empathy rather than sympathy at the heart of your comms.

More from #BeingTheStory

Do look at the Being The Story 2016 Wakelet to get a sense of the day (as well as the hashtag from the event). Lots of people have also written blogs, sharing their thoughts:

Spotted any first-hand stories? Do share them in the comments. This week I read this story in the Metro Online for World Alzheimer’s Day – My nan’s dementia and me.

Other Being the Story events

See you at the next Being the Story?

(Images with thanks to @magnetogaby @katiecubbage and @sushi_juggapah. )