Be a good Secret Santa

It’s that time of year again. Rather than spending money on plastic tat / novelty socks, why not use some or all of your Secret Santa in a more impactful way? Here are a few examples of charities running Secret Santa sized fundraising campaigns and other ideas for doing good within your budget.

smiling windup snowman toy on a cafe counter surrounded by cakes

Christmas campaigns

Secret Santa gifts

Christmas cheer

Why not pool your funds and do something bigger as a team?

There are countless fundraising appeals, Christmas jumper days and local food bank collections you could instead donate to in the name of your Secret Santa.

Action Man style elf - text says 'This year, leave Relf on the shelf'

Leave Relf on the shelf and give a gift that matters say International Rescue Committee in this fab video.

What are you doing?

  • Do you do Secret Santa in your team? Any tips?
  • Is your charity doing an interesting appeal?

Please share in the comments.

See also: charity digital advent calendars – tips and examples from 2017

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Digital round-up – October 2018

Highlights this month: big hashtags, user-generated content, AI, voice tech, digital skills and more….

The nights are setting in and seasonal content is upon us. October is a very busy month of awareness days. There was lots of great content launched. Pop the kettle on and catch up.

close up of 50s metal toy robot

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

10 October was #WorldMentalHealthDay, #WorldHomelessnessDay and #HousingDay. I have never seen my list of trending topics look like this for an hour, let alone all day. The trending hashtags and topics were consistently related to these issues. Nothing else got a look-in all day.

all 10 trending topics relate to social issues - a rare sight

There was some amazing content including:

Gallery of faces with white writing painted on them sharing insights into their mental health

Also this month:

screenshot of Halloween Twitter Moment

Twitter takeover of the month: CoppaFeel’s Kris Hallenger / @nhs. Kris who has been living with stage 4 breast cancer since 2009, talked about treatments and good health.

Comms

Digital – strategy, design, culture

Fundraising

graphic for Gift Aid awareness day - £560m in gift aid is unclaimed every year

People

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss September’s round-up? Catch up with more good reads!

Digital round-up – June

June passed by in a blur of great weather, football fever and lots of great charity reads. Get an ice cream / cool drink and settle back to hook some juicy digital catches!

metal fish in a paddling pool, ready to be hooked for fun. Summer picture.

Warning – this is another bumper crop. Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox. Enjoy!

Content

Dogs Trust - cute animation. Starts with a dog shuffling across the screen looking cheeky

Map with hundreds of red dots, each clickable to read the supporter's comment

5s video showing a small wave washing away a person (in lego) talking a photo of the weather.

Screenshot of doggy Twitter Moment

Digital

In case you missed it Brathay Trust: a lesson in crisis comms.

Brathay's instagram - image of a young man in a bright yellow t-shirt completing the run

Teams and ways of working

Mind your language

Suicide has been in the news a lot recently. Here are some guides to writing about it responsibly.

Events

Fundraising

Scope subscription box Mindful Monsters for parents and chidren

More

And finally….

1970's BBC presenter next to a BBC micro computer.

 

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss May’s round-up? Catch up with more good reads!

 

 

 

Digital round-up – May

In the month that we were all swamped in GDPR emails and RNLI and Dog’s Trust were responding to endless negative comments following misreported press stories, there were lots of great reads. Pull up a comfy chair and catch up with some great charity content and digital reads you might have missed from May 2018.

View through a glass case of butterflies, we see a child with open mouth in amazement. At the Natural History Museum

Warning – you may need longer than a tea break to catch up. Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox. Enjoy!

Digital

Useful resources and reads if you are working on digital projects, thinking about future technologies or just getting on with your everyday digital tasks:

Screenshot from CAST's design principles showing the first 5.

Inspiration from other organisations getting stuck into digital:

New websites / rebanding:

Events:

screenshot of one of the slides from the charity comms seminar.

Content / comms channels

street painting of lots of faces

ICYMI – I updated my 2013 post about trustee / staff pages on charity websites with new best practice and examples. How does your site match up?

Fundraising

Graphic from UK Fundraising - charities have a problem with men

Working with people

Great content

Still from ARUK video showing a hand drawing a healthy brain on the left and one with Alzheimer's on the right.

Plus there was lots of nice content around for the Royal Wedding, such as this knitted couple from Age UK and this blue blood image from NHS Give Blood.

Age UK tweet showing a knitted Harry and Meghan.

This Royal Wedding Moment contains lots of fundraising related fun from large and small charities. Great examples of how to join in with a feel-good event.

Strawberry Social even did a comprehensive thread of an A-Z of Royal Wedding tat which should have got more likes than it did.

See also

Coloured print outs of T&Cs from social media sites. Instagram's is the longest.

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss April’s round-up? Catch up with more good reads!

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Digital round-up – March

With more wintery weather heading our way, poke your head out from under the duvet for some of the highlights from March 2018. It has been a bumper month (snow, data abuse, more snow, lots of hashtags) so this round-up has lots of gems.

coloured bear heads poking out of a seaside game.

Campaigns

image from Dog's Trust Pawtrait campaign

Comms good practice

infographic of the 500 most popular passwords

Also, catch up with the slides from CharityComms’ content strategy conference and read Eleanor Dean’s blog with her key takeaways – Three thoughts on creating better digital content for your charity.

Social media

Digital evolution

Have you read the Charity Digital Skills Report? How you does your organisation compare? Do you have a digital strategy? Do your trustees ‘get’ digital?

screenshot from the digital skills report

I went to the DigitalAgenda Impact Awards and heard about lots of brilliant Tech for Good projects. Here’s a blog post from Ross McCulloch about some of the winners (4 examples of digital innovation) and a blog post about the Citizen’s Advice case management system which won an award. Is tech for good on your radar? Are you working on projects or know who is in your space?

Tech trends

Charity reads

And finally….

If you are looking for some cheering up, try these:

What else?

What were your good reads in March? Please do share.

If you want more, see also:

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. Can I help give your comms or digital processes a healthcheck and ideas injection?

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Did you miss Jan/Feb’s round-up? Catch up with more good reads!

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Great #IWD2018 content

More than ever today, my timeline is wonderfully filled with messages celebrating brilliant women and highlighting women’s projects and causes.  It is International Women’s Day (#IWD2018) so here’s my pick of the top content around.

Fundraising for women’s charities

Bloody Good Period encouraged us to give a sister a leg-up by donating to their Amazon wishlist.

Still from animation - have a bloody good IWD

Richard Herring did his annual ‘Why isn’t there an International Men’s Day?’ response marathon to raise money for Refuge. At one stage during the day, new donations were being every added every ten seconds. The £50k target was hit around lunchtime, and £100,000 by the early evening. The final total is now almost £150k + Gift Aid!

Tweets between Refuge and Richard Herring announcing fundraising totals

There were lots of fundraising activities on the day. This reproduction of this suffragette poster from 1906 is being sold to support the campaign for a statue of Mary Woolstonecraft.

The Huffington Post ran an article about donating to women’s charities.

Celebrating brilliant women

There are thousands of tweets giving shout-outs to fabulous women. Imandeep Kaur’s thread, showcasing women in her life stood out. Using one tweet per person and a stonking photograph, she explains what the woman has achieved and why they are amazing.

One of the tweets from Imandeep Kaur's thread.

Lots of charities celebrated their women founders and / or the stories of prominent women. For example, see Sue Ryder, The Woodland Trust, Leonard Cheshire, RSPCA, Maggie’s Centres, Battersea Dogs and Cats and British Red Cross.

And there were a number of posts introducing some of the women I admire working in the sector today. See CharityJob’s Sheroes, Kirsty Marrins’ post from last year and Lightful’s 6 phenomenal women leading the way.

Fighting for equality

City, University of London asked why there aren’t more expert women featured on the news with this nifty animation they shared on Twitter sharing research from Professor Lis Howell.

Still from IWD video from City, showing cartoon-drawn images of famous women

The NY Times admitted that its obituaries have been dominated by white men. They have responded with a series called Overlooked.

UNICEF produced this simple animation calling on a world where every woman and girl feels safe.

It’s worth watching the #FreedomForGirls video produced by Global Goals if you haven’t seen it already.

Still from Freedom for girls video - text on wall says 71% of human trafficing victims are female

This interactive timeline of women’s rights and gender equality over the past 100 years from Southbank Centre has been released as part of their WOW festival.

Women’s projects

Great coverage for this Women in Sheds Age UK project in Loughborough.

Still from ITV video of Women in Sheds project

Some charities you wouldn’t particularly expect to have an story for IWD, used the opportunity to share stories about their work. For example Dog’s Trust shared information about their Freedom Project.

Tweet from Dog's Trust thanking foster carers who look after dog's of women fleeing domestic violence

And Crisis shared research about the impact of homelessness on women in a short video.

Inspiring messages

‘Be a role model for the sort of woman you want your children to be’. Wise words in this video from Age UK showing a discussion between Shirley Meredeen and Lynne Ruth Miller.

Still from age uk - 'what I would say to any woman, if you have children, be a role model'

Grow old disgracefully – I love this from the Campaign to End Loneliness.

Campaign to End Loneliness tweet showing 'when I am old woman, I shall wear purple' quote

What did you spot?

This was just a small fraction of all the tweets, videos, campaigns shared for IWD18. What did you see or produce which particularly stood out? Do share your highlights in the comments.

See also:

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. Can I help give your comms or digital processes a healthcheck and ideas injection?

 

SMEX18 – Telling stories

The keynote speech at this year’s Social Media Exchange (run by soundDelivery) was given by Dr Sue Black. Sue led the campaign to save Bletchley Park (do go if you haven’t been) and aims to have trained 1 million women through her #TechMums programme by 2020. She set up the BCS Women network and was recently named as one of the top 50 women in tech in the Europe. Her message was ‘If I can do it, so can you’.

This had also been the message of the day. Speakers shared tips and examples so others (mainly people from small charities) could develop their skills so they could do it too.

After a quick warm up, here are my top takeaways….

warm-up exercise at SMEX18 - everyone with their arms in the air

1. People want to tell their story

I went to sessions by Jessica Barlow who launched the @nhs account and George Olney, Stories Journalist at Crisis. Both of them work as facilitators of stories.

Take a look at the archive of stories as Twitter Moments from the brilliant @nhs account to see the insights being shared by medical professionals and patients. Then look at Crisis’ EverybodyIn campaign which works a bit like Humans of New York, sharing photos and stories from homeless people across the country.

screenshot of Crisis' stories

People want to share. They want you to understand something. They want you to learn. Listen.

How can you help the people you work with to tell their stories? Is your organisation stuck, not doing anything with stories in case it goes wrong or is off-message?

The Crisis stories don’t mention Crisis. The stories are helping us to understand the causes and impact of homelessness. The charity doesn’t need to get in the way of this.

Similarly, the @nhs curator is given freedom to talk about what is important to them. Tweets are not edited or approved. As a result they are engaging and authentic. [Read more about Twitter takeovers and rocur.]

> Get out of the way. Help people to tell their stories. Your organisation doesn’t need to be the story.

2. Stories come in different forms

We are in a golden age of content. But this means there is a lot of noise and you can break the rules. So now is your chance to be creative!

Look at Emma Lawton’s video blog. Since April 2017 she has been vlogging every day through her PD365 series on YouTube. This heavy content commitment means she has had to be creative and find different ways of sharing different messages.

screenshot of Emma Lawton's vlogs showing lots of different styles

Luke Williams ex of RNLI shared lots of examples of charities using 360 video, virtual reality and chat bots (take a look at Luke’s slides). More and more organisations are experimenting with new formats for stories. An immersive story where the user gets to experience something rather than just reading about it, will have greater impact.

> What format will have the most impact for your story? Experiment and just do it!

3. Personal connections matter

The most moving story was from Alison Hitchcock who wrote letters to her friend Brian through his treatment for bowel cancer. She subsequently set up From Me to You, a campaign to encourage people to write letters to friends, family and strangers with cancer.

A simple letter can be like holding someone’s hand. It can be a distraction. What a beautiful thing to do.

> How can you make a personal connection to help someone?

4. Just do it

Barbara from Behind Bras and Andy / David from Hair Unite shared their experiences of seeing a solution to a problem and rolling their sleeves up to get on with it.

Jessica from NHS England was the one who thought that a curated account would work to tell the hidden stories away of the health service press releases and tabloid stories. She researched and risk-assessed it, pitching the idea to colleagues.

Crisis know that they need to reframe perceptions and prejudices of homelessness in order to drive the change to end homelessness. Sharing stories and photographs helps them to do this.

> Don’t wait for someone else to make something happen. Be part of the change you want to see.

SMEX18

What were your highlights? What were your takeaways? Please do share.

Also, do take a look at Gemma Pettman’s blog post in which she shares the tips she picked up at the event.

More on storytelling

Can I help you? I am a digital freelancer, working with charities on their content, comms and digital strategies.

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