Digital round-up – November 2018

Highlights this month: #YouMadeItHappen, #GivingTuesday, Christmas campaigns, Charity Digital Code launched.

November is always a rich time for content with Giving Tuesday and Christmas appeals. This month it was also the first ever #YouMadeItHappen day. It was great to see so many large and small charities joining in by thanking their supporters and sharing detail of the impact they had made.

children's self portraits hanging in a classroom

How to use this round-up: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Or, even better, subscribe and get future round-ups direct to your inbox.

Content

Christmas campaigns:

Cute dog. A dog is for life not just for Christmas.

Need more Christmas? See UK Fundraising’s collection of Christmas ads and my top 5 charity digital advent calendars.

Giving Tuesday:

Also this month:

screenshot of video shared by Age UK of older lady standing next to runners in a race. She holds out her arm to get high fives from friendly runners.

Did you join in with #YouMadeItHappen day? The hashtag reached 5.4m people. Here are some highlights of YMIH 2018.

Twitter takeover of the month: Scope for International Day of Persons with Disabilities.

Comms

Mind tweet showing video of Erther McVey arguing for Universal Credit in the House of Commons.

Don’t forget to book your ticket for the Social Media Exchange in February.

Digital – strategy, design, culture

'Join the conversation about the #CharityDigitalCode'

Following the consultation period, the Charity Digital Code has now officially launched. Do have a look if you haven’t already.

The Small Charities Coalition challenged Zoe Amar to explain it in three post-it notes. And in Charity Digital News she shares 7 things you can do in 30 minutes a day.

The Code advocates digital skills across staff and the board. This helpful infographic produced by Zoe Amar, Ellie Hale, Sally Dyson and Janet Thorne asks Do you need a digital trustee?

Also this month:

Fundraising

JustTextGiving to close in March next year. Are you ready? (See also Figure for text donation plummets by £86m and donr announces text giving service.)

Movember's contactless fundraising badges

People and organisations

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss October’s round-up? Catch up with more good reads!

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Digital round-up – October 2018

Highlights this month: big hashtags, user-generated content, AI, voice tech, digital skills and more….

The nights are setting in and seasonal content is upon us. October is a very busy month of awareness days. There was lots of great content launched. Pop the kettle on and catch up.

close up of 50s metal toy robot

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

10 October was #WorldMentalHealthDay, #WorldHomelessnessDay and #HousingDay. I have never seen my list of trending topics look like this for an hour, let alone all day. The trending hashtags and topics were consistently related to these issues. Nothing else got a look-in all day.

all 10 trending topics relate to social issues - a rare sight

There was some amazing content including:

Gallery of faces with white writing painted on them sharing insights into their mental health

Also this month:

screenshot of Halloween Twitter Moment

Twitter takeover of the month: CoppaFeel’s Kris Hallenger / @nhs. Kris who has been living with stage 4 breast cancer since 2009, talked about treatments and good health.

Comms

Digital – strategy, design, culture

Fundraising

graphic for Gift Aid awareness day - £560m in gift aid is unclaimed every year

People

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss September’s round-up? Catch up with more good reads!

Digital round-up – September 18

Highlights this month: AI, ethics, the Human search engine, and hope.

September is a busy month of awareness days and a good time to launch new brands or websites before the noise of seasonal fundraising. Pop the kettle on and catch up with some content and good reads you might have missed.

vintage toy yellow citron car on a fluffy blue carpet

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Still from Wayback video. Two older ladies using cardboard VR viewer, open mouths - wow!

screenshot of 4 human search engine images

There were new websites from Sue Ryder, and NPC this month. Plus new brands from National Autistic Society and RNIB who created a short video about the change..

Comms

Digital

Fundraising

In case you missed it, I wrote this about donor experience / in-memory fundraising.

People

Hope… and where to find it – read this moving post by Kate Carroll to help remind yourself why your comms / information / fundraising work, really matters.

black and white photo of hands holidng a piece of paper with the word 'hope' written

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck, skills review and ideas injection.

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Did you miss August’s round-up? Catch up with more good reads!

Digital round-up – August

Highlights this month: ethical marketing, voice search, digital evolution and shopping with a giant fundraising cheque.

It’s back to school / work time. If you were off in August or just head-down because everyone else was, here’s some great content and good reads to catch up with.

4 plastic owls (blue, yellow, pink, green) wear glasses in a shop window display

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Still from Scope's video. Shows people walking with giant banner saying 'rights for disabled people'

Here are some useful reminders about how images can reinforce negative stereotypes. I spotted a call for #NoMoreWrinklyHands and an article shared by Time to Change about the rise of the head clutcher image to illustrate mental health stories. >> Review and improve your use of images.

Comms

Digital

Fundraising

Alzheimer’s Research UK show some love for a giant fundraising cheque. Here we see it in action at the station, in a shop and on a train. A cheque picture with personality! >> Here are more examples of alternatives to cheque line-up pictures in my post Just say no to giant cheques.

Tweet from Alzheimer's Research UK showing staff members out and about with a giant cheque. At the station. At the supermarket.

People

Have you booked your ticket for Being the Story in October? Here’s more about last year’s inspirational event. Being the Story 2017 – carthartic and powerful storytelling. Don’t miss 2018.

And finally….

Blue Peter explain the world wide web – from the BBC archive,1995.

list of links of blue link text - how web pages looked in 1995

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss July’s round-up? Catch up with more good reads!

Digital round-up – June

June passed by in a blur of great weather, football fever and lots of great charity reads. Get an ice cream / cool drink and settle back to hook some juicy digital catches!

metal fish in a paddling pool, ready to be hooked for fun. Summer picture.

Warning – this is another bumper crop. Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox. Enjoy!

Content

Dogs Trust - cute animation. Starts with a dog shuffling across the screen looking cheeky

Map with hundreds of red dots, each clickable to read the supporter's comment

5s video showing a small wave washing away a person (in lego) talking a photo of the weather.

Screenshot of doggy Twitter Moment

Digital

In case you missed it Brathay Trust: a lesson in crisis comms.

Brathay's instagram - image of a young man in a bright yellow t-shirt completing the run

Teams and ways of working

Mind your language

Suicide has been in the news a lot recently. Here are some guides to writing about it responsibly.

Events

Fundraising

Scope subscription box Mindful Monsters for parents and chidren

More

And finally….

1970's BBC presenter next to a BBC micro computer.

 

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss May’s round-up? Catch up with more good reads!

 

 

 

Join these digital leaders

Child's drawing: stick people. One says "I've had an idea". The other says "I have too". Both have lightbulbs above their heads!

Digital teams going the extra mile to share their knowledge.

I love our sector. We do so well to connect and learn from each other. From attending meet-ups, mentoring and shadowing, or learning from hashtags or other people’s top takeaways from events, there are lots of free ways we can share and learn from each other.

Must reads

One of my go-to sources of knowledge and inspiration are the hubs of big charity digital teams. These include:

I regularly include their posts and links in my monthly round-ups as they are so useful. As well as an excuse to peep in at the window of these big charities, the shared thinking and best practice is good food for thought for us all. Posts can prompt discussion, collaboration and new ideas.

There are quite a lot of councils and other public sector blogs from digital teams around too. For example:

Benefits to the team

Although producing the posts and curating the accounts can be time-consuming, the task brings other benefits.

  • Team building – done collaboratively, creating posts about projects can help the team to reflect and review the work they are doing. In busy teams, it is easy to move on to the next task, project, crisis with no time to review or think about how to share successes, challenges or failure with others. Creating a culture of review and sharing can help to give space for reflection and improvement.
  • Knowledge sharing and skills development – if members of the team read each other’s posts, it can help them to learn from each other and appreciate stresses and demands. This can drive better future projects.
  • Internal comms – content can help non-digital internal colleagues to understand the processes and thinking behind digital projects. If writing for a non-digital audience, it can be good practice for team members to be more careful about the terminology used in their posts, cutting out the jargon too. Posts can be repurposed for internal channels.
  • Profile raising – well-shared posts can help to raise the profile of the digital teams, helping with future recruitment. Who wouldn’t want to work in a team doing cutting-edge work?
  • Creativity – a blog gives the freedom to be creative, finding different ways to share knowledge. It feels nice to do the thinking around a topic, write it up (or draw pictures or make a video) and share it. A blog can be colourful and fun showing the personality of the writer and team. And no-one gets bored of seeing photos of post-its (do they?).

colourful post-its used in content planning

So do follow / subscribe to these accounts.

Better still, start your own team’s blog to share your processes, successes and failures. We can all learn from them.

Your top tips

Are there other blogs or Twitter feeds run by digital teams you’d recommend? Have you contributed to your team blog? Any top tips for making it work? Do you have a content calendar or a blog owner who manages / edits it?

Please share in the comments.

 

<Headline image drawn by my son, found on my desk recently!>

Can I help you?

Get in touch if I can help you with digital comms, content planning, training or strategy. I work with charities of all shapes and sizes. Can I help give your comms or digital processes a healthcheck or ideas injection?

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What can we learn from recent user-generated viral content?

Diminishing trust in charities, institutions and experts is widely discussed at the moment. As comms professionals how can we tackle this? We still have important messages to get out there.

I have seen a few examples recently where individuals on Twitter have shared important messages which have gone viral. What is it about these messages which have worked where charity comms just haven’t connected?

Here are some examples of when a charity’s message goes viral without the charity being involved or when an individual shares a public information message which a charity has been working on, and reaches more people. And finally some suggestions of what we can learn from this.

Time to Change’s beer mats

On 23 April @CarSeatArmRest with 3100 followers tweeted an image he’d taken of Time to Change’s In Your Corner campaign beer mats with the words “These beer mats are SO needed. Suicide is the leading cause of death for men under 49, killing three times as many British men as women. It’s time to talk about men’s mental health!!”

To date, the tweet has had 209k likes, 77k RTs and 300 replies and it is still going strong. It doesn’t contain any hashtags or @mentions. The beer mat / coaster art work was launched six months ago.

Tweet showing images of Time to Change beer mats

I spoke to Time to Change’s Seb Baird who said. “We had a little bit of social buzz when the coasters were launched. They were placed in selected pubs at campaign launch in October 2017 but the people we’re trying to reach with this campaign don’t tend to talk about mental health on social media. The fact that they went viral now speaks to the relevance of the message and the difficulty in predicting how things spread on social. It also shows how people respond to physical materials differently to digital assets: I don’t think a tweet with the same message on a social graphic would have been as popular!”

“When this tweet took off we decided to take a hands-off approach, only retweeting the original post and replying to messages in the threads where they were relevant to the product and our organisation. We wanted the message to come first and our brand to come second.”

“That said, we had a 4x spike in our new Twitter followers that day, which is pretty great given we didn’t get an @ mention. We’ve had about 50 downloads of the coaster so far – they weren’t originally on our materials platform because they’re quite a niche product, so we had to upload sharpish and send the link in our Twitter replies.”

“By sod’s law, this happened on the one day of the year where the digital team were all out at a conference together. This meant that we picked it up quite late, and didn’t get to have a live look at how it went viral. In my view, it’s a testament to the strength of the messaging and the urgency of the topic, and it shows how important it is to have individuals taking your message and brand forward themselves; that authenticity is invaluable.”

The viral campaign was covered in The Independent (note autoplaying video on load) giving it a further push. You can download the coaster for yourself on the Time to Change website.

Other examples

Cancer charities have been trying to educate the public about sun damage and sun screen for years. On a sunny day last week, Jonathan Hume tweeted a thread about how sun cream works getting thousands of likes and RTs. People were replying with questions about different brands of cream and how to ensure sun safety.

Jonathan Hume's thread about sunscreen ratings

I don’t know whether any cancer charities spotted or got involved with this thread but compare it with CRUK’s similarly timed sun safety message which didn’t get much interaction or this one from Macmillan.

CRUK tweet about sun safety. 49 likes, 34 RTs

Did you watch Stephen Fry’s announcement that he has prostate cancer? This HuffPost article argues that well-intentioned public information doesn’t work – Stephen Fry’s message about prostate cancer spurred me on to get checked.

Earlier in the year, blind Twitter user Rob Long’s plea for people to use captions / alt text on images on Twitter got 178k likes, 145k RTs. Seemingly doing more to boost awareness about accessibility on Twitter singlehandedly than other of the organisations working in this area.

tweet from rob long asking twitter users to activate and use accessibility settings.

However it is worth noting that RNIB’s request for people to capitalise the first letters of words in hashtags to make them easier to read did well later in the year.

RNIB: Simple tweet reminding people to CapitaliseTheFirstLetter of words in hashtags to make them easier to read.

(NB this blog post about how to get alt text right is worth reading if you are new to image descriptions. It was widely shared at the start of the year following Rob Long’s tweet.)

Lessons

1. People respond better to advice or requests from peers than authority figures

We’re in an age of fake news, distrust of experts and too much noise. No wonder we turn to our peers for recommendations and information. What can you do about this?

Bring more voices into your comms, let people tell their own story (rather than you presenting their case study). Some methods include hosting and sharing user-generated content (see blog post from 2016 on Anthony Nolan’s Facebook content strategy and look at NHS Give Blood comms) and Twitter takeovers.

Listen to your community and those outside it. Do you read your organisation’s timeline or follow relevant keywords on your social channels? Use social media to be social rather than to broadcast. Join in with conversations but don’t dominate them.

Many charities also now reach out to influencers and find ways they can work together.

2. Simple content works best

What proportion of your content is information giving? Your evergreen content strategy probably involves big topics (“hey find out about symptoms!”) and a helpful link to your website. That can be daunting or disrupting to consume.

Think instead about micro information – what are your top tips or life hacks? What simple, practical tips or information do you have which might get uplift on a Friday afternoon? Think detail or niche but interesting and useful.

Think also about your tone of voice. Do you write in an approachable, clear, warm way? Are you writing as an friend or a parent or a teacher? Do your tweets include clutter? The messages which worked well above didn’t have hashtags or links to get in the way.

3. You don’t need to be involved in every conversation but you do need to make sure you can capitalise on the engagement

Time to Change decided not to get too involved in the beer mat conversations. They didn’t need to. The message was the important thing. But they did recognise that they needed to do more to make the artwork more widely available and quickly added them to their resource library. What do you need to do to make a message or resource fly even more?

Conclusions

I am not saying you should ditch your social strategy to use these approaches. You should do what is right for your brand, cause and audience. But it is worth reviewing your methods and impact and testing out how you can use social to really engage with people.

Any other examples?

Have you come across any other examples or have tips based on how you’ve tackled this problem? What do you think about these examples? Please do share in the comments.

See also:

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can give your comms or digital processes a healthcheck and ideas injection. I have some time in May and June. Drop me a line.