In the month that we were all swamped in GDPR emails and RNLI and Dog’s Trust were responding to endless negative comments following misreported press stories, there were lots of great reads. Pull up a comfy chair and catch up with some great charity content and digital reads you might have missed from May 2018.
Warning – you may need longer than a tea break to catch up. Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox. Enjoy!
Useful resources and reads if you are working on digital projects, thinking about future technologies or just getting on with your everyday digital tasks:
- Build the right thing in the right way – 10 design principles to help charities build better digital services by CAST.
- Super useful conversation menu produced by CAST. Use these prompt questions when starting digital projects.
- A guide to agile communication by Giles Turnball.
- Have you seen SCVO’s beta Digital Check-up tool?
- Key findings from the LBG Consumer Digital Index. And the full Consumer Digital Index report 2018.
- 8 free digital tools for small NGOs – useful list from Thomas Worley at BOND.
- CAF’s Future:Good project.
- The highs and lows of social media marketing in 2018 (eConsultancy).
- 6 steps to create a persona that drives your marketing (Social Media Today).
Inspiration from other organisations getting stuck into digital:
- Going digital is bloody difficult by Adam Koszary of MERL.
- Small charities smashing it with digital – Mandy Johnson blogs for JustGiving. Includes 5 top tips and examples.
- Research into the impact of health tracking following chemotherapy and about Anthony Nolan’s My Transplant Tracker app.
New websites / rebanding:
- New website from MS Society.
- New website from Alzheimer’s Society.
- About the rebrand and new website by Canal and River Trust. New Canal and River Trust website too.
- Becca Peter’s notes from the Charity Comms Engaging Digital conference.
- Doing more with less: tips for busy communicators. Slides from the CharityComms seminar.
Content / comms channels
- Why your content wants to be bad. Love this post by Jack Garfinkel of Scope about the impact of bad processes.
- How the British Red Cross revamped its website from 4000 pages to 400 (eConsultancy).
- How to position your brand as a knowledge centre through content (eConsultancy). Many charity websites are already ‘knowledge centres’ but is your knowledge the type and in the right format for your audience? Are you the go-to for your subject or are your peers or non-charity competitors doing it better?
- How to spot the passive voice in your writing using monkeys. Simples!
- Investing in a content strategy leads to better ROI with video. Video content benchmark report by Raw London on Charity Comms.
- How to write a video brief – tips from video agency Magneto Films.
- Best practice guide to Facebook by Kirsty Marrins for Lightful.
- What I learnt about impact in Oxford by Richard Sved.
- Your monthly reminder to caption your images on social.
- Talking about poverty in the UK – what works? JRF share a 10-step guide based on research by the FrameWorks Institute. See also this thread from a Universal Credit sufferer which got 4k likes and kick-started some #FoodBankChallenge action.
- Crisis also worked with FrameWorks to research attitudes to homelessness. Reframing homelessness in the UK (PDF).
ICYMI – I updated my 2013 post about trustee / staff pages on charity websites with new best practice and examples. How does your site match up?
- Charities have a problem with men according to a CAF report (UK Fundraising). Includes questions and a flatpack fundraising guide to address the issues. Handy!
- The landscape for grantmaking in 2043. Slide share of predictions by Rhodri Davies of CAF.
- Solo fundraising: how to make it work for your charity – Julia Pitman on CharityComms.
Working with people
- A letter to my extroverted boss, from an introvert by executive coach Emma Taggart.
- Measuring wellbeing – free tools for charity use (UK Fundraising).
- Tweets about stress for #MentalHealthAwarenessDay. (And did you see this film of Michael Rosen talking about how drawing helped him following the death of his son?)
- Why is flexible working not mainstream asks Kirsty Marrins.
- Similar questions about trust and good management from Kate Brennan-Rhodes in this thread.
- And this by Madeleine Cassidy on Charity Connect about the mental health of people in the charity sector – The elephant in the room.
- Stop. CollaboRaise and Listen by Lisa Clavering.
- If charities really want to be more diverse, then they need to change by Kirsty Weakley in Civil Society.
- Debunking Maslow’s Hierarchy of Needs (BPS).
- Results of the ProCopywriters Survey 2018.
- Some brilliantly inspiring people on this year’s Alternative Rich List.
- What’s the difference between a healthy brain and one with Alzheimer’s? Engaging video from ARUK.
- Marine Conservation Society use a shocking image to prompt petition signings about single use plastic.
- Have we forgotten how to make friends asks the Campaign to End Loneliness.
- Cheeky Question Time tweet from Shelter.
- Live scenes of hay fever at Asthma UK.
- Love the pantone colour matching tweets from National Library of Scotland.
- Refugee Action campaign.
- NCVO’s nifty animation showing highlights from the Almanac.
- There was lots of activity for #ChildrensHospiceWeek. Also for #DyingMatters week (though there was no Moment or news round-up to link to, to show you).
- Instead watch this cute video and song from Dog’s Trust.
This Royal Wedding Moment contains lots of fundraising related fun from large and small charities. Great examples of how to join in with a feel-good event.
Strawberry Social even did a comprehensive thread of an A-Z of Royal Wedding tat which should have got more likes than it did.
- Love this visualisation of the T&C’s of different apps.
- Nice buttons and dials from Present and Correct.
- Gammon People (not) by Pulp in a thread.
- Sick of hearing about the floss but not actually sure what it’s all about? This handy guide by TES for teachers so they can keep up with the kids, is for you!
- Scan paintings with a new app at the National Gallery.
- How to build a fly stimulator and annoy little girls.
- 279k likes for this cool interaction between biker and bus driver.
What did you read, watch or launch this month? Please add your links in the comments.
Can I help you?
Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.
Did you miss April’s round-up? Catch up with more good reads!