As I write this, the world is shifting. The pencil marks (or pen marks) are still fresh on the papers and people are trying to make sense of the referendum result last night and what coming out of the EU means for us all. These are uncertain and scary times.
In light of the dark events of last week, Zoe Amar wrote We need social good more than ever now and this morning on Twitter I have certainly seen a call to arms from charity people rolling their sleeves up to take on the new dawn (see Stuart Etherington’s blog). Many are expecting a rise in demand and drop in funding.
We are already operating in tough times, having gone through the fundraising fall-out and media storm. This week Vicky Browning of Charity Comms shared some recent research from charity supporters and non-supporters – Developing a positive response to the public’s view of charities. It revealed issues of trust and described how the media has been focussing on shaming charity bad practice which often reflects the public’s own negative experience. The article calls for reform but also some collective response to communicating the impact of the sector.
NCVO and others are working on this. In the meantime there are ways that charities can tell their stories. Last month I wrote this post for Zurich Insurance’s charity blog about Challenging charity bad press. It looks at some of the vehicles for positive storytelling including Guardian Voluntary’s beautiful The day I made a difference.
Since I wrote the Zurich post, two more websites have been launched (Positively Scottish and Good HQ). And Jude Habib’s BeingTheStory event in September is selling fast suggesting that organisations ‘get’ that they need to be better at sharing their impact.
So, as we enter day one, week one, month one of this new world, let’s take charge. Let’s share our stories, our positivity, our love and the difference we make.
Since I wrote this, other posts on a similar theme have been written, please do read them:
- Why storytelling is needed more than ever – Jude Habib
- The EU Referendum – proof of the power of storytelling – John Popham
- The power of storytelling – Gemma Pettman
And the Charity Commission published new research on public trust which says that levels of confidence are the lowest ever recorded. The report found that trust is based on transparency, good management and ethical fundraising.
The Scottish Charity Regulator produced similar research. OSCR’s infographic (PDF) of results tells a similar story of trust being damaged by negative media stories and concerns about staff salary costs, money not going to the cause and harassaing fundraising methods.
In response, Karl Wilding’s latest blog talks about how charities need to change their practises and what NCVO is doing to build a framework for talking about charities.