Digital round-up – January 2020

Highlights this month: personal stories driving donations, lots of new campaigns, #BongForBrexit, #DollyPartonChallenge, the climate as a global risk.

January is such a long long month. Luckily there was lots of great charity content and good reads to get us through the dark days. Catch up here with some gems you might have missed.

Winter sunlight pouring through a window making a silouette of a sewing machine and a pot plant

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Imagery from BHF campaign. Totaliser shows air quality in London exceeds WHO safe levels
Gif showing a dusty street with tumbleweed rolling through. Tweet text says Want to know the science about #BlueMonday..... There isn't any.

Comms

Digital – strategy, design, culture

Infographic showing use of Facebook by audience
Three examples of how memes could include alt text. Screenshot taken from Time article.

Fundraising

People and organisations

Climate crisis

wef top ten risks over the next ten years

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss December’s round-up? Catch up with more good reads!

Digital round-up – October 2019

Highlights this month: big hashtag events including #YouMadeItHappen and #WorldMentalHealthDay, legacy fundraising + the sector’s response to the climate emergency.

October is a massive month for awareness days and creative content so this is another bumper issue of 100+ links. I have also included a new section on the sector’s growing response to the climate emergency.

Countryside view - early morning. Orange light.

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Ginger cat from Battersea's ad - rescue is our favourite brand

#WorldMentalHealthDay is a very busy day. Here are some highlights and other mental health-related content shared this month:

Did you join in with #YouMadeItHappen day this year? Here is a #YMIH Moment of some of the stand-out comms and a #YMIH blog post which goes into more detail.

Comms

Screenshot from Helpful Digital post about Instagram Stories - shows screenshots from Royal Air Force

Digital – strategy, design, culture

Fundraising

Charity on the climate crisis

Extinction Rebellion have sector specific branches for doctors, lawyers, the arts etc but there isn’t one for the charity sector? I have added this section to share some of the sector’s response.

Poster at IFC Holland with list of environmental pledges from the conference

Action:

There’s another global school strike coming up on 29 November. Will you get involved? I wrote this about the sector’s response to the strike in September.

Campaigns and comms:

Useful reads:

People and organisations

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss September’s round-up? Catch up with more good reads!

Digital round-up – June and July 2019

Highlights this month: tools and resources to accelerate digital progress, responses to the Oxfam report, diversity, spontaneous comms.

For one month only, here is a combined round-up with some of the things you might have missed in June and July. Wishing you a productive or restful month whether you are in or out of the office.

sticks of brightly coloured rock in a seaside shop

How to use the round-up: Pick and choose links to read now or later. Even better, subscribe and get future round-ups direct to your inbox so you don’t miss any.

Content highlights

National Trust tweet - says 'Have you scanned your member card for free parking?'

Twitter takeover of the month: VIP (very important pony) Dennis held the reins of Mencap’s Twitter for a short time during Volunteers Week.

Video of the month: The Bank of England revealed the new face of the £50 note in this video. Genius or awful? You decide…..

Comms: best practice

screenshot from video - shows Game of Thrones star Emilia Clarke posing in awful stock photos from the workplace

If you are a Charity Comms member, don’t forget to vote in the trustee election. Closes at 5pm, 19 August.

Digital: strategy, design, culture

Logo from The Catalyst

The Catalyst, a UK collaborative to bring a social purpose to the digital revolution, launched. They are a coalition of major foundations, digital design agencies, civil society bodies and the UK government, seeking to massively accelerate the use of digital in the UK’s voluntary and charity sector. Sign up via the website for information and updates. Read this post by Dan Sutch to find out more – digital, design and data for social good. And follow The Catalyst on Medium too.

More transformation resources:

Logo for the Charity Digital Skills Report 2019

Did you see the results from this year’s Charity Digital Skills Report, now in its third year? More than half (53%) of charities are aware of emerging tech developments but aren’t planning for them yet. Just 12% are planning for how this could change their charity. How does your organisation compare with the results?

See also:

Fundraising

A tank made out of a cake. #BakeForHeroes

People / careers / sector

Oxfam:

The Charity Commission’s report about Oxfam came out at the beginning of June.

Diversity in the sector:

Karl Wilding was appointed as NCVO’s new CEO. While welcomed, the news prompted heated discussions about diversity. Here’s a small selection.

Other reads

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss May’s round-up?Catch up with more good reads!

Do you live-tweet?

Some tips about how to get the most out of live-tweeting from a conference or event.

This week it is the epic Institute of Fundraising annual conference. Three days, 100+ speakers, a festival of fundraising best practice, shared learnings and inspiration. The #IoFFC programme is huge with ten different streams (such as digital and philanthropy) and sessions graded by level (intermediate or advanced). If you are there, it must be impossible to choose which sessions to go to. If you are not there, it is pretty hard to follow the busy hashtag as there are sometimes nine sessions going on at once and hundreds of tweets coming out each day.

Screenshot of tweets using #IoFFC. There are 743 new tweets sent since the conference started.

Thank goodness for the handful of live-tweeters, working hard to share key points and their top takeaways in a way that is easy to follow (examples at the end).

How to get the most out of live-tweeting

If you are at a conference or event and planning to live-tweet, here are some tips about how to do it.

  • Sit at the front. You’ll take better photos of slides which will be easier to read.
  • Use threads. This makes it easier for everyone to follow the whole session you are at. Whether you are live-tweeting every important point or just one or two key takeaways, do it in a thread.
  • If you are at an event with more than one session, start a new thread for each session.
  • On the first tweet, include the name of the session and who is presenting, including their @names if they have one. Include a screenshot of the title slide or something else to make the tweet stand out.
  • Don’t worry if you miss an important point. You don’t have to cover everything. It can be quite stressful to try and keep up.
  • Include the event hashtag in each tweet.
  • If you are including images, especially of slides, use alt text to describe what the image is showing. If this is text, transcribe it (or better still include it in your tweet). If it is a graph or chart, try to describe the meaning. Make your tweets accessible to everyone.
  • RT the first tweet from your thread(s) at the end of the conference or the next day when people are back at their desks and wanting to reflect on what they have learnt. Your thread(s) will help them.

(NB Some people don’t like using threads because individual tweets can’t be included in a Wakelet or equivalent later. Personally I think it is more important to live-tweet in a way which helps someone follow everything you have shared. If you fire out lots of individual tweets, some will be missed.)

Why not have a go

Live-tweeting isn’t for everyone. You may prefer to make your notes using a pen and pad to write or draw, or like to type longer-form notes. Or just sit and listen. We all have different ways of taking in new information. You need to get the most out of the event you are at.

But if you are confident on Twitter it can be a great way to take notes in a way that builds your profile and benefits others at the same time. If you can listen and tweet (and photograph) all at the same time you are good to go. Get on the wifi with your phone, tablet or laptop and start sharing.

You may find that having ready-made notes in this format, makes it easier to turn them into a blog post or report later. At the least you will have a thread (or series of threads) which you can look back on and / or share with colleagues.

Tips for conference organisers

Is live-tweeting part of your comms plan for your event? Don’t assume that there will be tweeting delegates in the room. You have put months of effort into curating an amazing event and lots of ideas and examples will be shared. Don’t waste the opportunity to own and drive wider discussions around it.

Here are some of the benefits of live-tweeting the event from your corporate account:

  • reach a wider audience than just the people in the room, both on the day and afterwards. People watching from afar will be looking for an official record of the event to follow.
  • interact with delegates a different way
  • preserve some of the learning
  • build a source of content which you can turn into something else later (for example it can be easier to write a blog post or news story or summary or email newsletter from the key takeaways if you have already written them)
  • help delegates to reflect on their own takeaways from the event by catching up with tweets afterwards
  • use your official record of the day to promote other events or next year’s event.

Make it easy for people to live-tweet your event:

  • agree and publicise the official hashtag early on – on the webpage about the event, joining instructions email and in the programme. Don’t make people guess what the hashtag is or use more than one!
  • tell people about the wifi code clearly at the start of the day. Add it to the programme and on the welcome slide.
  • include the @names of the speakers in the programme and on their slides so people can mention them without having to search.

Set the scene at the start of the day. Take a nice photo and tweet a welcome message explaining what the event is about and share a link to the programme so people can see what is being covered. Make this the first tweet that everyone shares.

#IoFFC live-tweeters

Here are some examples of live-tweeting in action:

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Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

I also live-tweet at conferences and events. If you are a conference organiser, don’t assume that there will be delegates who can help your expertly curated event reach a wider audience. I can help. Please get in touch.

 

 

Digital round-up – April

 

Highlights this month: Notre Dame, Extinction Rebellion, New Power, April Fool comms, surveys and more….

Another Bank Holiday? Already? Excellent! Catch up with charity digital content and reads you might have missed while you were trying to squeeze some work in between days off.

cherry tree heavy with pink blossom

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

screenshot from National Trust video - 'freshly baked cheese scones. Ketchup or Mayo first?'
screenshot of National Library of Scotland's tweet showing the black hole over the Edinburgh skyline

Comms and marketing

Digital – strategy, design, culture

Screenshot of Matt Collins' article

Fundraising

People and organisations

There has been lots of talk this month about shifts in power, diversity and representation. Here are some useful reads (and watches):

acevo leadership framework

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss March’s round-up? Catch up with more good reads!

Digital round-up – July

Highlights this month include: #WaistcoatWednesday, Charity Digital Code, IoF’s Fundraising Convention and diversity.

It’s been a month of relentless hot weather, football optimism and bleak world news. Plus another bumper crop of great charity content and digital reads.

stacks of ice cream cones in the window of an ice cream shop. they lean under the weight

How to use – pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox. Enjoy!

Content

Bloodwise's call to celebrate WaistcoatWednesday to help beat blood cancer

Bloodwise launched amazing reactive fundraising #WaistcoatWednesday on 7 July to coincide with Gareth Southgate’s big moment on 11 July. At one point on the day #WaistcoastsWednesday was trending confusingly. National Trust spontaneously responded with a tweet about not wasting the coast but didn’t use #WasteCoastWednesday.

There was other fun football content including a forecast from The Met Office, #GarethSouthgateWould tweets including this one from Bliss, Scope’s brilliant BSL videos (see Football’s Coming Home), Give Blood’s missing Os, and many examples of Harry Maguire’s meme including this excellent one from The Horniman Museum. There were serious messages too including this striking image sharing stats about rates of domestic violence.

Lower half of white woman's face. She has blood dripping from her nose and wiped across her mouth. Looks like the England flag.

Also this month:

scruffy dog lying on the grass. speech bubble comes out of its mouth filled with emoji including one of paws, tree, poo etc

How do you promote your members or partner organisations? I love these tweets from Small Charities Coalition shouting-out to members for Pride and the football. Also London Community Foundation showcase grant recipients, in this case following Wimbledon.

Digital

Have you read and given feedback on the Charity Digital Code which launched in July? Consultation closes 25 September.

New websites

This month BHF launched their new website including new font.

Launching a new website, even though it has been a huge project, is not always big news for your audience. I liked this promo video from SUSE (Scottish Union of Supported Employment) to launch their new site.

Fundraising

The digital stream at this year’s IoF Fundraising Convention looked excellent. Catch up with a few of the expertly curated Twitter threads and blog posts if you weren’t there:

Crisis comms

I ran a workshop at the Hospice UK Comms Day which was about brand and reputation. Here are some useful tips from crisis expert Kitty Hamilton. Hospice UK produced a Wakelet of the day, sharing useful tips for hospices. And here is the blog post I wrote about using social media in crisis comms.

chaotic hose pipe, swirling patter

See also:

Leadership

This month there have been lots of discussions about diversity. Vicky Browning from ACEVO shared her commitment to creating a more diverse and inclusive charity sector. Jane Ide from NAVCA blogged Diversity: it’s time to make it real and Diversity part 2: nobody said it was going to be easy.

How do world leaders use Twitter? Lots of data to get stuck in to from Twiplomacy.

50 world leaders shown in individual circles, illustrating Twiplomacy's tweet

10 charity digital people who should be on your radar – some top people who regularly share their digital knowledge. Very happy to have been included. Thanks Lightful.

And finally….

Sign on the wall in a zoo. naughty penguin of the month. Good penguin of the month.

Does social media negatively affect your mental health? Why not take time out with #ScrollFree September? You don’t have to go full Cold Turkey? Cut down as a Night Owl or Sleeping Dog. Check out the website to find out more.

Don’t forget to book your ticket for Being the Story in October. Super Early Bird rate ends 24 August.

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss June’s round-up? Catch up with more good reads!