Highlights from the charity digital web in April.
Includes a bumper crop of blog posts from CharityComms, Lightful and others, plus a charity rebrands, Marathon comms and some juicy hashtag content.
Building digital success
- Want to make more ethical tech choices? Check your tech – great post documenting this tech4good project by doteveryone.
- Decoding social media algorithms: a guide for communicators by Ste Davies.
- UX Myths – 34 common arguments about digital.
- Three ways social media has evolved by We Are Social.
- Useful reminder about cognitive bias via Tom Bennett.
- Help! My boss is a digital conservative by Jon Ware.
- Charities winning at LinkedIn – examples and tips from Kirsty Marrins for Lightful.
- Time for us to start thinking about alternative models of fundraising by Paul de Gregorio on Charity Connect.
- Personalised marketing and content to audience needs – insights from the BHF via CharityComms.
- Case studies, photos and films can be personal data under GDPR too by Cath Drake on CharityComms.
- GDPR: 15 (good and bad) examples of repermissioning emails and campaigns via eConsultancy.
- Do you know your honeypot from your hacker? Useful cyber security infographic from NCSC. They have also produced a guide to cyber security for small charities in collaboration with Small Charities Coalition.
- How to defeat a troll (online) – storybook video by Channel4 News.
- Catch up with the slides and tweets from CharityComms’ The future of engagement conference.
- Looking for someone to speak at your conference or event? Bookmark Mandy Johnson’s list of fabulous female charity speakers.
- Dan Slee’s updated list of optimum video lengths across the different social channels. What are your optimum lengths for video?
Getting the measurements right
- Don’t know what data should you be collecting? Take Impact Management Programme’s Data Diagnostic.
- When should we call a charity film ‘successful’? by Molly Clarke for CharityComms.
- How to measure your impact on LinkedIn via Quintly.
- Why parkrun are proud that the average finish time keeps going up. Check out their impact report and comments under this message. See also: How parkrun are building a community through stories by Jude Habib on JustGiving.
Building excellent teams
- What makes nonprofit digital teams successful today? on Stanford Social Innovation Review.
- What does digital fundraising really mean? Why CRUK are trying to remove ‘digital’ from team and role names via CRUK’s technology team’s blog.
- Three ways to build digital capacity at your charity by Kirsty Marrins for Lightful.
- Comms team 2.0 job description – free download by Darren Caveney.
- Clive Gardiner tweeted about how NSPCC are working to build digital skills across the organisation.
Rebrands / new websites / building websites
- Lymphoma Association rebranded as Lymphoma Action.
- Bliss launched their new website.
- Leonard Cheshire revealed their new brand.
- Designing our way out of the microsite culture by Becca Peters of Breast Cancer Care on JustGiving.
- Webcredible shared insights from their work with CAF – Making fundraising even easier than before.
- Building an accessible online collection for Sarjeant Gallery by Paul Rowe.
We all know about the big awareness days but what about the small obscure ones? Even International Carrot Day can be celebrated on a slow news day. Check out some great examples in this Twitter Moment.
What does your social media strategy say about whether you should join in with an unexpected trending conversation or meme? What criteria does it have to satisfy or do you use instinct to make a decision? Some organisations I speak to just don’t join in, others will wait until their peers are joining in. Trending topics can give engagement a real boost. Remember how we all joined in with the 280 characters change on Twitter? This week some charities joined in with #MyHandleExplained. This example from WWF (“Wildlife not wrestling”) really stood out. This one from @MoreThanADodo was good too.
It can be hard to get humour right. This post by Jon Ware explores why and what we can do about it – Why the Absolute Unit was absolutely inspired digital comms.
Full-on London Marathon fever lasts for about a week from the expo to when the aches and pain fade after the event. Use your content well to embrace this if you have runners or supporters involved.
Jack Munroe used Twitter to connect fundraisers with supporters ahead of the big day.
Marathon day itself is a whirlwind on social media. On the Monday following the event, lots of charities shared stories about the impact all the fundraising would have as a way of thanking their runners for the pain and giving them a final push to pass on to sponsors. Many will be reliving the day through photographs and messages. Take a look at some examples in this Moment. Many charities also make Moments of their tweets from the day to curate and document it for prosperity and future use. These are also a great way to publicly celebrate (and thank) the effort of the runners and supporters. Take a look at examples from Scope and Macmillan.
UK Fundraising also shared a round-up of some of the highlights.
Brathay Trust did an excellent job with their crisis comms following the death of supporter Matt Campbell. As the news broke, they quickly released a statement. They added his story to their homepage, shared stories about their work on social to connect with their new audience and produced graphics to help promote #MilesForMatt. As the money came in, they released further statements at £100k and £300k sharing their reaction to the response and what the money means to them as a small charity.
As people are still running their 3.7 miles for Matt, the total is still going up. Currently it stands at a staggering £330k + GiftAid. For a small charity, who have never had so many tweets, they have done a brilliant job of connecting with the running community. Building long-term relationships with these supporters will be harder but many more people have now heard of Brathay and their work than before.
NB It is worth having a look at the work Samaritans did following the death of Claire Squires’ in the London Marathon 2012 which raised over £1m. Here’s more about the Claire Squires Fund.
- The brilliant Brian Bilston wrote a poem called ‘Mark Zuckerberg Wants To Be My Friend On Facebook‘
- Water ATMs in northern Kenya via Oxfam.
- Take your kids to work day, press conference at the White House – tough questions via Channel 4 News.
- 106-year old Jack breaks a world record for riding a zip wire! Joyful!
What else did you read or see this month? Do share in the comments.
How can I help you?
Why not get in touch if I can help you with digital copywriting, content planning, training or strategy? I work with charities of all shapes and sizes. I can give your comms or digital processes a healthcheck and ideas injection.