Charities joining in with the #GlobalClimateStrike

Today’s #GlobalClimateStrike is likely to be the biggest ever with adults showing solidarity with striking students. Millions of people are taking to the streets around the world. #ClimateStrike, #SchoolsStrike4Climate and #ClimateAction are all currently trending. According to The Guardian yesterday, a public poll found that the Climate crisis is seen as ‘most important issue’. The eight-country poll showed that people view the climate crisis as priority over migration and terrorism. But does the charity sector reflect this?

'we support the climate strike' drawing on office window. By Salford CVS

Even if it’s not your cause, this is a global day of activism about something that will have impact on us all. People will be talking about the issues. How is the sector seeing this as an opportunity to take collective action?

Striking

Charities with an environmental focus are of course shouting about it from the rooftops, encouraging staff and supporters to join in. For example:

Some other organisations are publicly saying how and why they are joining in with the march:

For many it will not be possible to join in with a strike. There is also a way to join in the #DigitalClimateStrike to show solidarity. I’ve seen a good number of agencies and individuals doing this, but no charity websites.

The examples above are primarily from organisations whose remit is connected to climate change. They will of course be joining in.

Other ways to join in

What if it is not your remit? Most organisations can’t stop their everyday work to join a strike. Most will also not want to change their homepages or social media feeds to distract from their own work.

But if on the biggest day of protest about the environment, you are not joining in with the conversation, what does that say? If you are not talking about what you are doing, maybe people will assume you are doing nothing? And in a culture when we need to build trust, connect with our audiences and collectively take action, this is important.

This is an opportunity to show that we care about the same things as our audiences / beneficiaries, especially if they are primarily young people (see this example from YoungScot).

So, use the day (and beyond) to say what you are doing for example to reduce waste or energy use. Talk about some of the changes you have made to the way you work and travel. Talk about what you plan to do (for example, VONNE announced that their annual conference will focus on climate change. And Just For Kids Law had a lunchtime session talking about climate change). Talk about the impact that climate change is, or could have, on the people you represent (see Oxfam’s #WhoTakesTheHeat series).

If the reason your organisation is not doing anything today is because climate change is not on your organisation’s radar, maybe use the day as a way to raise it internally.

It’s time for adults to listen to children say Save the Children in this powerful video.

Read more

Update: after the strike

Youth Strike 4 Climate stated that globally, 4 million people joined in with the strike. There were 5700 strikes in 185 countries. Scottish Youth Climate Strike estimated that 1 in 125 Scots joined the strike.

Here are some examples of timely and powerful comms shared during and after the event to mark the day and build momentum further:

Update: ongoing climate change action

  • Woodland Trust are inviting everyone to join the #BigClimateFightback by pledging to plant a tree by 30 November.
  • British Red Cross shared a video from IFRC called the #FacesOfClimateChange. The same video, translated into different languages, has been shared by branches in other countries.
  • Manchester Community Central are devoting their annual storytelling event to focus on local organisations addressing climate change. On day one they introduced Friends of Fallowfield Loop.
  • Friends of the Earth shared an animation, saying “If you’ve been inspired by the #GlobalClimateStrike or Greta Thunberg’s incredible speech to the UN, then don’t wait for those in power to #TakeClimateAction.”

What do you think?

Did your organisation join in? Is climate change being discussed internally? Have you seen any great examples of climate change comms?

Digital round-up – May

In the month that we were all swamped in GDPR emails and RNLI and Dog’s Trust were responding to endless negative comments following misreported press stories, there were lots of great reads. Pull up a comfy chair and catch up with some great charity content and digital reads you might have missed from May 2018.

View through a glass case of butterflies, we see a child with open mouth in amazement. At the Natural History Museum

Warning – you may need longer than a tea break to catch up. Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox. Enjoy!

Digital

Useful resources and reads if you are working on digital projects, thinking about future technologies or just getting on with your everyday digital tasks:

Screenshot from CAST's design principles showing the first 5.

Inspiration from other organisations getting stuck into digital:

New websites / rebanding:

Events:

screenshot of one of the slides from the charity comms seminar.

Content / comms channels

street painting of lots of faces

ICYMI – I updated my 2013 post about trustee / staff pages on charity websites with new best practice and examples. How does your site match up?

Fundraising

Graphic from UK Fundraising - charities have a problem with men

Working with people

Great content

Still from ARUK video showing a hand drawing a healthy brain on the left and one with Alzheimer's on the right.

Plus there was lots of nice content around for the Royal Wedding, such as this knitted couple from Age UK and this blue blood image from NHS Give Blood.

Age UK tweet showing a knitted Harry and Meghan.

This Royal Wedding Moment contains lots of fundraising related fun from large and small charities. Great examples of how to join in with a feel-good event.

Strawberry Social even did a comprehensive thread of an A-Z of Royal Wedding tat which should have got more likes than it did.

See also

Coloured print outs of T&Cs from social media sites. Instagram's is the longest.

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss April’s round-up? Catch up with more good reads!

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