Come out from underneath your desk / duvet and catch up with some of the latest creative charity content.
Innovation
Cancer Research are continuing their trend of using World Cancer Day (this Saturday – 4 February) to launch new uses for contactless fundraising. Ten ‘smart benches’ across two London boroughs will take £2 donations.
Are you planning to look in to contactless fundraising in 2017? NSPCC recently announced impressive results of their contactless fundraising and many other organisations are using it too. I gathered some examples of contactless giving in my blog post for Zurich Insurance and spoke to Haven House Children’s Hospice who are running trials at the moment.
Not sure what the technical term for this is but the National Lottery did a very smart bit of Twittering by launching this 7second video and inviting people to RT it ‘for a surprise’. The surprise was a personalised video, with the RTers’ Twitter profile image in a gold frame, with the words ‘National Treasure’ underneath. Nice! This was similar to a thanks reply from Save the Children I got in December.
Today it is Time to Talk Day (#timetotalk). Why not use Time to Change’s template to make your own graphic?
- Here are Luke from RNLI’s slides from NFPtweetup32 about their approach to innovation including live video and chatbots.
- Buzzfeed have launched a search tool for volunteering opportunities using Do-It’s APIs.
Good reads
- Heard the one about the powerful force for change? (Charity Comms) – about the role of humour in charity comms including examples from Water Aid and my personal favourite worm, Dave.
- 6 skills no one teaches you in charity digital – but should (Just Giving blog) – Zoe Amar describes the non-technical skills essential for digital success.
- Sharing the moral high ground? (Charity Connect) – about the wave of activism
- Highlights from the Agile Content conference from James Gadsby Peet and a recording of one of the presentations by Sarah Richards on content design. (more at #agilecontent)
- Easy alternatives on disabilist language and handy reminder about designing for screen readers.
If you get a moment, don’t forget to fill in the Charity Digital Skills Survey which is open until 17 February.
And follow #smex17 on Monday if you are not going to the Social Media Exchange in person.
Re-brands / new websites / charity content
- Alzheimer’s Society lanched their new brand and website. Here’s more about the reasons behind it: Alzheimer’s Society rebrands to show that dementia is a problem for everyone (Design Week)
- Action for Children also launched their new look, complete with lovely 404 error message. (I like a good error message – see here)
- The King’s Fund’s The NHS if… site explores hypothetical scenarios for the future of health and social care.
- This campaign video from Street Support in Manchester super-imposes stats on street scenes to show the impact of homelessness.
- Great pictures in the Guardian from Crisis’ midwinter swim.
To brighten your day
- Mum covers anti-homeless spikes in Manchester with cushions (BBC news)
- Twitter Twins: a history of social media mix-ups (BBC Three)
- Budapest spiral staircases – dreamy!
- Trump Draws
What have you seen?
What have been your charity content highlights from January? Do share! I’d love to hear from you.
