Digital round-up – September 2019

Highlights this month: a lesson in crisis comms from RNLI, climate change comms, diversity in the sector, guide to wellbeing.

It’s overwhelming to try and keep up at the moment. Aside from UK and world news, this is a busy time of year for awareness days and campaign launches. Here’s a small snapshot of some of the best charity content and reads from this month and some from August too.

two men in a dark room photograph some neon artwork on a phone. pink and purple colours

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Content

Big campaigns

screenshot of Samuel L Jackson's ARUK film. He holds an orange.

Creative content

Reactive content

Celebrity endorsement of the month: The Hoff visits RNLI Penarth.

'we support the climate strike' drawing on office window. By Salford CVS

Did your organisation do anything to join in with the #GlobalClimateStrike either by joining a strike or sharing messages of solidarity or making statement about your own organisation’s commitment to addressing climate change? On a day where there was a global focus on the issues, it was good to see some (mostly environmental charities) pulling out all the stops. It was disappointing to see so many others saying nothing. Here are some examples of charities who joined in with the #GlobalClimateStrike.

Comms

It can be stressful and relentless being on the comms frontline. Your work is key to building and protecting your organisation’s reputation and impact, while also battling internal pressures. This month, Charity Comms launched A wellbeing guide for comms professionals authored by Kirsty Marrins with contributions from others sharing case studies and tips. It aims to help build resilience and look after mental health. Do have a read if you haven’t seen it already.

RNLI changed their homepage to include a striking image from one of their overseas projects

This month, RNLI faced a backlash then a rush of support, following a story profiling their overseas work. Their messaging on Twitter was an example of patience and warmth. The volume of incoming comments was relentless through the week. They responded by writing personal messages to thousands of people. Their initial tweet has been liked 44.8k times.

I wrote a short thread through the first day as the situation developed including tweets of support from other charities. Dan Slee blogged with more examples and UK Fundraising showed some of the ways people challenged the press story.

What was striking about RNLI’s response was that they took ownership of the situation and proudly communicated their values and mission. For example they changed the image on their homepage (see above) and shared beautiful images from their overseas projects on social media. They also did lots to connect with new and established supporters (see this tweet from Shappi Khorsandi, a thank you email and a thank you video from Dave at Poole Lifeboat Centre).

Would you be ready to respond to a crisis comms situation?

Also this month:

Digital – strategy, design, culture

CCDH advice - don't feed the trolls - graphic with 5 steps. 1=don't engage, 2=don't post you are being targetted, 3=if unlawful, record, report and get help, 4=block trolls, 5=don't let it get to you)

Fundraising

Screenshot from Age UK's website. Older man sits alone. White writing on a purple (cadbury coloured) background say Cadbury are joining Age UK to fight loneliness

People and organisations

There has been lots shared this month about representation in the sector. Here’s a selection of useful reads and resources

Also this month:

And finally….

Well done for getting to the end! Here’s some fun stuff.

Your recommendations and feedback

What did you read, watch or launch this month? Please share your recommendations in the comments.

Could you also tell me if these round-ups are useful. It takes quite a long time to put them together. How do you use the round-ups? Please share any feedback. Thanks!

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss July’s round-up? Catch up with more good reads!