Winning at #OurDay 2017

#OurDay is ‘the annual tweetathon that gives everyone who works or volunteers in local public services the chance to share their stories of how they improve the quality of life of residents’. Each year there are thousands of tweets from across the country about the tireless work councils do to keep our streets clean, deliver services and support residents.

Amongst all the tweets about refuse collections, fly tipping and graffiti cleaning (there were loads!), there were some real gems. I have made a Moment collecting some creative #OurDay examples. Here are my top three (in no particular order).

Doncaster Council’s choose your own adventure game

Do you answer the phone or stay and have another cup of tea?

Following on from the boat fly tipping tweets and the quest to name the new gritter (which made it on the Sky News!), Doncaster have definitely raised the bar for council comms.

Their #OurDay campaign is an interactive game where you get to live the experience of working for the council. Follow the story, choose what you do and you’ll be rewarded with gifs, emoji and insights you never knew you needed!

It must have taken lots of planning to put it together. Getting the logic right and creating new videos for the stories is no mean feat. They also created a new Twitter account so that all the components of the story didn’t appear on the main council account and then. Very smart.

Go and have a play with this now! And here’s part two of the story.

West Sussex County Council – Scamp cam

Video of sniffer dog Scamp

Many council have animals on the payroll. WSCC gave us a view from a sniffer dog, Scamp. We see Scamp on a dramatic mission to find illegal tobacco.

Watch Scamp’s mission

Forest Heath Council’s choir

#OurDay, sounds a bit like My Way doesn’t it? Well Forest Heath Council and St Edmundsbury Council wrote and recorded their version of My Way celebrating all that they do.

Video of the choir

Watch the first verse of the #OurDay song. The full three verse version is on YouTube.

Your favourites?

Have you seen any other brilliant examples? Do share. It’s a busy hashtag, so hard to keep up!

See also:

 

 

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