Digital round-up – October 2019

Highlights this month: big hashtag events including #YouMadeItHappen and #WorldMentalHealthDay, legacy fundraising + the sector’s response to the climate emergency.

October is a massive month for awareness days and creative content so this is another bumper issue of 100+ links. I have also included a new section on the sector’s growing response to the climate emergency.

Countryside view - early morning. Orange light.

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Ginger cat from Battersea's ad - rescue is our favourite brand

#WorldMentalHealthDay is a very busy day. Here are some highlights and other mental health-related content shared this month:

Did you join in with #YouMadeItHappen day this year? Here is a #YMIH Moment of some of the stand-out comms and a #YMIH blog post which goes into more detail.

Comms

Screenshot from Helpful Digital post about Instagram Stories - shows screenshots from Royal Air Force

Digital – strategy, design, culture

Fundraising

Charity on the climate crisis

Extinction Rebellion have sector specific branches for doctors, lawyers, the arts etc but there isn’t one for the charity sector? I have added this section to share some of the sector’s response.

Poster at IFC Holland with list of environmental pledges from the conference

Action:

There’s another global school strike coming up on 29 November. Will you get involved? I wrote this about the sector’s response to the strike in September.

Campaigns and comms:

Useful reads:

People and organisations

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss September’s round-up? Catch up with more good reads!

Digital round-up – September 2019

Highlights this month: a lesson in crisis comms from RNLI, climate change comms, diversity in the sector, guide to wellbeing.

It’s overwhelming to try and keep up at the moment. Aside from UK and world news, this is a busy time of year for awareness days and campaign launches. Here’s a small snapshot of some of the best charity content and reads from this month and some from August too.

two men in a dark room photograph some neon artwork on a phone. pink and purple colours

How to use this round-up: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Big campaigns

screenshot of Samuel L Jackson's ARUK film. He holds an orange.

Creative content

Reactive content

Celebrity endorsement of the month: The Hoff visits RNLI Penarth.

'we support the climate strike' drawing on office window. By Salford CVS

Did your organisation do anything to join in with the #GlobalClimateStrike either by joining a strike or sharing messages of solidarity or making statement about your own organisation’s commitment to addressing climate change? On a day where there was a global focus on the issues, it was good to see some (mostly environmental charities) pulling out all the stops. It was disappointing to see so many others saying nothing. Here are some examples of charities who joined in with the #GlobalClimateStrike.

Comms

It can be stressful and relentless being on the comms frontline. Your work is key to building and protecting your organisation’s reputation and impact, while also battling internal pressures. This month, Charity Comms launched A wellbeing guide for comms professionals authored by Kirsty Marrins with contributions from others sharing case studies and tips. It aims to help build resilience and look after mental health. Do have a read if you haven’t seen it already.

RNLI changed their homepage to include a striking image from one of their overseas projects

This month, RNLI faced a backlash then a rush of support, following a story profiling their overseas work. Their messaging on Twitter was an example of patience and warmth. The volume of incoming comments was relentless through the week. They responded by writing personal messages to thousands of people. Their initial tweet has been liked 44.8k times.

I wrote a short thread through the first day as the situation developed including tweets of support from other charities. Dan Slee blogged with more examples and UK Fundraising showed some of the ways people challenged the press story.

What was striking about RNLI’s response was that they took ownership of the situation and proudly communicated their values and mission. For example they changed the image on their homepage (see above) and shared beautiful images from their overseas projects on social media. They also did lots to connect with new and established supporters (see this tweet from Shappi Khorsandi, a thank you email and a thank you video from Dave at Poole Lifeboat Centre).

Would you be ready to respond to a crisis comms situation?

Also this month:

Digital – strategy, design, culture

CCDH advice - don't feed the trolls - graphic with 5 steps. 1=don't engage, 2=don't post you are being targetted, 3=if unlawful, record, report and get help, 4=block trolls, 5=don't let it get to you)

Fundraising

Screenshot from Age UK's website. Older man sits alone. White writing on a purple (cadbury coloured) background say Cadbury are joining Age UK to fight loneliness

People and organisations

There has been lots shared this month about representation in the sector. Here’s a selection of useful reads and resources

Also this month:

And finally….

Well done for getting to the end! Here’s some fun stuff.

Your recommendations and feedback

What did you read, watch or launch this month? Please share your recommendations in the comments.

Could you also tell me if these round-ups are useful. It takes quite a long time to put them together. How do you use the round-ups? Please share any feedback. Thanks!

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss July’s round-up? Catch up with more good reads!

Digital round-up – June and July 2019

Highlights this month: tools and resources to accelerate digital progress, responses to the Oxfam report, diversity, spontaneous comms.

For one month only, here is a combined round-up with some of the things you might have missed in June and July. Wishing you a productive or restful month whether you are in or out of the office.

sticks of brightly coloured rock in a seaside shop

How to use the round-up: Pick and choose links to read now or later. Even better, subscribe and get future round-ups direct to your inbox so you don’t miss any.

Content highlights

National Trust tweet - says 'Have you scanned your member card for free parking?'

Twitter takeover of the month: VIP (very important pony) Dennis held the reins of Mencap’s Twitter for a short time during Volunteers Week.

Video of the month: The Bank of England revealed the new face of the £50 note in this video. Genius or awful? You decide…..

Comms: best practice

screenshot from video - shows Game of Thrones star Emilia Clarke posing in awful stock photos from the workplace

If you are a Charity Comms member, don’t forget to vote in the trustee election. Closes at 5pm, 19 August.

Digital: strategy, design, culture

Logo from The Catalyst

The Catalyst, a UK collaborative to bring a social purpose to the digital revolution, launched. They are a coalition of major foundations, digital design agencies, civil society bodies and the UK government, seeking to massively accelerate the use of digital in the UK’s voluntary and charity sector. Sign up via the website for information and updates. Read this post by Dan Sutch to find out more – digital, design and data for social good. And follow The Catalyst on Medium too.

More transformation resources:

Logo for the Charity Digital Skills Report 2019

Did you see the results from this year’s Charity Digital Skills Report, now in its third year? More than half (53%) of charities are aware of emerging tech developments but aren’t planning for them yet. Just 12% are planning for how this could change their charity. How does your organisation compare with the results?

See also:

Fundraising

A tank made out of a cake. #BakeForHeroes

People / careers / sector

Oxfam:

The Charity Commission’s report about Oxfam came out at the beginning of June.

Diversity in the sector:

Karl Wilding was appointed as NCVO’s new CEO. While welcomed, the news prompted heated discussions about diversity. Here’s a small selection.

Other reads

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss May’s round-up?Catch up with more good reads!

Digital round-up – May 2019

Highlights this month: mental health awareness, campaigns about talking, animals (dogs, cats, ravens) and lots of great digital charity reads.

Not sure where the summer has gone! Pop the kettle on, turn off the news and catch up with some of the things you might have missed in May.

dandelion fluffy clock plus a few buttercups

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

20 questions to start a conversation with a young person, including 'what are you most looking forward to this week' and 'what makes you feel calm'

This month, it was #MentalHealthAwarenessWeek so there was some great content around. For example, have a look at:

Also this month:

Still from End Loneliness video - two men have a chat. One says 'I think I might just just go for a little walk around and actually say hello to someone'

six photos of men with their cats (including one of cats in a car)

Twitter takeover of the month: Ceri and Krissie’s Twitter takeover of the Scope account showing how Scope have developed their digital experiences to make them easy to use and accessible.

What are you doing for #SmallCharityWeek next week (17-22 June)? If you don’t work for a small charity, why not find a local one to support. Keep an eye out for the #BigSupportSmall campaign too.

Comms

Don’t miss CharityComms’ Getting ahead in your comms career conference next week (20 June). Follow #CommsCareer if you are not there.

Digital – strategy, design, culture

NCVO have updated the Digital Maturity Matrix to include service design, data protection and security. Have you used this tool to assess the digital maturity of your organisation? In today’s Charity Digital Report, it was cited (question4)  by just 23% of respondents. Do take a look if you haven’t seen it already.

Once you have done that, read Digital transformation is a leadership problem about team culture and blockages by Mike Bracken. Here’s his definition as he says the term has got lost in all the noise: “digital transformation is the act of radically changing how your organisation works, so that it can survive and thrive in the internet era.”

Parkinson's UK service team's principles (including we are people focussed, we are transparent)

Fundraising

Don’t miss the free online conference from Resource Alliance – 12 & 13 June: Fundraising Online including an international line-up of speakers.

People and organisations

illustration for Citizen's Advice future of advice plan

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss April’s round-up? Catch up with more good reads!

Digital round-up – April

 

Highlights this month: Notre Dame, Extinction Rebellion, New Power, April Fool comms, surveys and more….

Another Bank Holiday? Already? Excellent! Catch up with charity digital content and reads you might have missed while you were trying to squeeze some work in between days off.

cherry tree heavy with pink blossom

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

screenshot from National Trust video - 'freshly baked cheese scones. Ketchup or Mayo first?'
screenshot of National Library of Scotland's tweet showing the black hole over the Edinburgh skyline

Comms and marketing

Digital – strategy, design, culture

Screenshot of Matt Collins' article

Fundraising

People and organisations

There has been lots of talk this month about shifts in power, diversity and representation. Here are some useful reads (and watches):

acevo leadership framework

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss March’s round-up? Catch up with more good reads!

Digital round-up – January 2019

Highlights this month: January#, towels for owls, H-O-M-E, digital trends to avoid / embrace, how to declutter your digital footprint.

Things feel a little gloomy at the moment. So switch the news off and catch up with some creative charity content and recent good reads you might have missed.

a pile of colourful bird whistle toys

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Dogs Trust tweet with almost 500 likes. Image: smiling dog. Text says 'Good dog!!! #NationalComplimentDay'

Shelter's tweet showing a still from the Bros doc. Matt Goss says: i think the words H-O-M-E are so important, because they personlify the words home'. Shelter tweeted ' true though'

It can be difficult to remember all the good stuff from last year. Take a look back in these review from 2018:

Coming soon….

Comms

Digital – strategy, design, culture

Fundraising

Fluffy owl wrapped in a towel, being held by volunteer. Close up.

Still think you can’t ask for donations on Twitter? Be authentic / fun like these examples:

See also:

People

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss the last round-up? Catch up with more good reads!

Digital round-up – Jan/Feb 18

In case you missed them, some of the best reads on crisis comms, digital strategy and charity content from last month.

red boat. blue sky. sign saying: DANGER. intense sound signal operates without warning

Crisis comms

Charities have been in the headlines ever since the start of the year (Oxfam, President’s Club, Oxfam again, Jo Cox Foundation). There’s lots we can learn from these events in terms of how we need to respond to a crisis and rebuild trust.

Read, then review your crisis comms plan. Does it include the right people? Have you got clarity about the messages? Do they work across all channels? Have staff done media training? Are there enough people with social media skills to be able to respond to comments? (NB Oxfam put a call-out to staff for help and drafted in 40 colleagues to help with front-line messaging.)

It’s worth noting that it’s not just Oxfam who have been effected by this story. NCVO have been working tirelessly to share safeguarding best practice and represent the sector in media interviews.

Digital skills, design and strategy

Content

Still from Macmillan video - "it was one of the nicest things anyone has ever done"

#WorldCancerDay is a big day for lots of health charities. Macmillan launched this lovely #LittleActsOfKindness video. I really liked the way they displayed the subtitles.

In addition to the usual fundraising and bad poems, there were some harder-hitting Valentine’s Day charity comms. None quite as cringy as the DWP’s festive message though thankfully.

Tweet showing the mental health foundation video - vox pops on Millennium Bridge in the rain

Other charities joined in with #TimeToTalk day. This gentle video from the Mental Health Foundation makes us think about answers to ‘how are you?’

How can you use your archive to connect with topical stories? There were lots of charities marking the 100 years since (some) women got the vote. Age UK told the story of one of its founders Eleanor Rathbone.

I am a sucker for maps and data. These examples of (non-charity) content marketing campaigns using maps could give food for thought. How can you use your data to tell a bigger story?

tweet from rob long asking twitter users to activate and use accessibility settings.

This blind Twitter user’s plea which has now had 179k likes seems to have done so much more to raise awareness about image accessibility than any charity or Twitter themselves. Have you changed your settings? This guide to getting alt text right is a must-read if you are new to describing images.

Good to see Doncaster Council’s Chief Executive maintaining the gif standards in her comms.

And finally…

What did I miss?

I spent January doing an interim comms manager role as well as going to BarCampNFP and SMEX18 so might have missed other good stuff. What did you read / watch / produce this month? Please do share.

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Did you miss November 2017’s round-up? Catch up with more good reads!

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