Digital round-up – May 2019

Highlights this month: mental health awareness, campaigns about talking, animals (dogs, cats, ravens) and lots of great digital charity reads.

Not sure where the summer has gone! Pop the kettle on, turn off the news and catch up with some of the things you might have missed in May.

dandelion fluffy clock plus a few buttercups

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

20 questions to start a conversation with a young person, including 'what are you most looking forward to this week' and 'what makes you feel calm'

This month, it was #MentalHealthAwarenessWeek so there was some great content around. For example, have a look at:

Also this month:

Still from End Loneliness video - two men have a chat. One says 'I think I might just just go for a little walk around and actually say hello to someone'

six photos of men with their cats (including one of cats in a car)

Twitter takeover of the month: Ceri and Krissie’s Twitter takeover of the Scope account showing how Scope have developed their digital experiences to make them easy to use and accessible.

What are you doing for #SmallCharityWeek next week (17-22 June)? If you don’t work for a small charity, why not find a local one to support. Keep an eye out for the #BigSupportSmall campaign too.

Comms

Don’t miss CharityComms’ Getting ahead in your comms career conference next week (20 June). Follow #CommsCareer if you are not there.

Digital – strategy, design, culture

NCVO have updated the Digital Maturity Matrix to include service design, data protection and security. Have you used this tool to assess the digital maturity of your organisation? In today’s Charity Digital Report, it was cited (question4)  by just 23% of respondents. Do take a look if you haven’t seen it already.

Once you have done that, read Digital transformation is a leadership problem about team culture and blockages by Mike Bracken. Here’s his definition as he says the term has got lost in all the noise: “digital transformation is the act of radically changing how your organisation works, so that it can survive and thrive in the internet era.”

Parkinson's UK service team's principles (including we are people focussed, we are transparent)

Fundraising

Don’t miss the free online conference from Resource Alliance – 12 & 13 June: Fundraising Online including an international line-up of speakers.

People and organisations

illustration for Citizen's Advice future of advice plan

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss April’s round-up? Catch up with more good reads!

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How to use a Twitter Moment

Twitter Moments were launched in 2016. They are generally underused in charity comms. A quick survey of 50 charity’s Twitter accounts found that only 18 had ever done a Moment. Most of the 18, had only done one or two. Yet they are a quick and easy way to present and preserve content.

Screenshot of 2 Cats Protection Moments with a small number of Likes

Engagement levels of Moments seem to be generally low but if you are using them infrequently and only sharing them once, this isn’t surprising. You need to have a content plan for sharing and integrating them within your comms.

Value shouldn’t just be based on likes, shares and opens. Having a permanent document of something is useful for lots of different reasons. For example a Moment can make it easier to share the story of an event during and afterward. Having an archive of Moments can help you to take stock and plan future comms. A Moment can be a great way to show Twitter activity to colleagues. Moments can also be used and reused as evergreen content.

Here are the most common uses for Moments:

  • to share an event
  • to preserve or share fragmented content
  • to have a permanent record of something important
  • to showcase your community
  • to present content in a different way.

1. Events

Runs, fundraising challenges and other events can generate a lot of tweets. The good ones can get lost in the noise or missed altogether. Having a Moment is a great way to showcase and celebrate what happened. They can brilliantly show the live atmosphere and hype of the event better than any write-up. And they can be useful months later when recruiting for next year or sharing the impact of what happened.

screenshot of Macmillan Cancer's tweet sharing their Moment of the London Marathon

Top tip: Try and make the Moment as soon after the event as possible. People get home and want to relive it. If your Moment is ready then, more people will look at it and share it with their friends. A Moment made a week later has missed the boat.

2. Content curation

Moments are also a great way to curate content on Twitter. Think of them as a simplified, single channel (much missed) Storify or Wakelet.

A Moment can be used to bring content together that would otherwise be hard to find. For example, responses to a question (user-generated content) or a series of tweets not made into a thread or when you want to include tweets from other people into your messaging.

screenshot of Time to Change Moment 1.4Likes

3. A permanent record

If something big is happening, why not make a Moment of it? Tweets will soon get lost in your back catalogue, never to be seen or used again. Document it live or after the event to help others follow what happened.

Tweet promoting Heads Together's Moment of the #MentalHealthMinute for Mental Health Awareness Week

See also: Rocur and Twitter takeovers – blog post from 2017.

4. Community building

I didn’t find very many examples of Moments being used to showcase community action. How could you use a Moment to thank or celebrate your community?

  • Cambridge CVS showcased small charities during Small Charity Week 2018.
  • Cats Protection gathered some of the best responses to their #CatMenDo campaign.

5. Fun / interesting content

Be creative. Moments can work in lots of different ways. Could you use a Moment to show your impact or as a brochure to your services or present complicated information (such as symptoms or research) in a Moment? Here are some examples of more unusual uses.

How to make a Moment – tips

If you haven’t ever made a Moment, they are pretty simple to do, just follow the steps once you click ‘Create new Moment’. Here’s a how-to guide from Twitter if you need one.

Here’s are some tips on how to do them well.

  • Choose a great cover image which will will be eye-catching and sets the scene for your Moment. I tend to put this tweet at the end of the Moment so that people don’t see the image twice straightaway.
  • Think of a Moment like an essay with an introduction, main points in the middle and conclusions at the end. Ease people in with a tweet which introduces the topic and at the end finish with something fun or silly or thoughtful. Don’t just trail off. I have sometimes written a tweet purposefully to use at the end of a Moment either in thanks or to ask a question or to signpost to further reading or a donation.
  • There should be a rhythm to your Moment. You have to curate it, so it flows and tells a story. For example you might put tweets next to each other which use the same colours.
  • Try not to include tweets which are very similar to others. Be ruthless. Not many people will make it to the end of a 20 tweet Moment. Put some good ones at the end – reward people for getting there!
  • Try to use tweets which only have one image. Tweets will multiple images take up more space and can disrupt the flow.
  • Include tweets with video or gifs or graphics to keep it interesting.
  • Make the title clear and short. Include the #hashtag if you are using one.
  • Tweet your Moment and @mention some of the accounts you have included to broaden engagement.

Top Moment makers

More about Moments

Do you use Moments?

Have you used Moments? Do you like them or think they are a waste of time?

Share your favourites and top tips in the comments. I’d love to hear from you.

Digital round-up – April

 

Highlights this month: Notre Dame, Extinction Rebellion, New Power, April Fool comms, surveys and more….

Another Bank Holiday? Already? Excellent! Catch up with charity digital content and reads you might have missed while you were trying to squeeze some work in between days off.

cherry tree heavy with pink blossom

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

screenshot from National Trust video - 'freshly baked cheese scones. Ketchup or Mayo first?'
screenshot of National Library of Scotland's tweet showing the black hole over the Edinburgh skyline

Comms and marketing

Digital – strategy, design, culture

Screenshot of Matt Collins' article

Fundraising

People and organisations

There has been lots of talk this month about shifts in power, diversity and representation. Here are some useful reads (and watches):

acevo leadership framework

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss March’s round-up? Catch up with more good reads!

Digital round-up – October 2018

Highlights this month: big hashtags, user-generated content, AI, voice tech, digital skills and more….

The nights are setting in and seasonal content is upon us. October is a very busy month of awareness days. There was lots of great content launched. Pop the kettle on and catch up.

close up of 50s metal toy robot

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

10 October was #WorldMentalHealthDay, #WorldHomelessnessDay and #HousingDay. I have never seen my list of trending topics look like this for an hour, let alone all day. The trending hashtags and topics were consistently related to these issues. Nothing else got a look-in all day.

all 10 trending topics relate to social issues - a rare sight

There was some amazing content including:

Gallery of faces with white writing painted on them sharing insights into their mental health

Also this month:

screenshot of Halloween Twitter Moment

Twitter takeover of the month: CoppaFeel’s Kris Hallenger / @nhs. Kris who has been living with stage 4 breast cancer since 2009, talked about treatments and good health.

Comms

Digital – strategy, design, culture

Fundraising

graphic for Gift Aid awareness day - £560m in gift aid is unclaimed every year

People

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss September’s round-up? Catch up with more good reads!