Digital round-up – September 2020

Highlights this month: charity content showing the impact of the pandemic, comms fatigue, anti-racism within the sector.

Now that the kids are back at school and I have a bit more time, I thought I’d reinstate a round-up. Here are some of the highlights I spotted last month. With so much going on at the moment, it is impossible to keep up with everything. I hope this helps fill some of the gaps. Until next month…. (fingers crossed).

Handwritten sign points one way to campsite and beach, and the other to 'nowhere'!

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

NSPCC graph showing that during the pandemic and resulting increase in impact on children's health, NSPCC was still there to support them

Charities have sadly been announcing cost-cutting and redundancies. Here are a few examples of messages direct from CEOs sharing the news with their supporters and users. This is difficult content to write. Sharing the news like this rather than as a press release or news story is much more personal and powerful.

See also: Martin Houghton-Brown: ‘St John Ambulance saw its income dry up, and we went to the NHS and offered to help’ – Civil Society.

Comms

Meryl Streep gif of her standing up at the Oscar, pointing and saying YES YES YES!

Planning ahead for your Christmas content? It may be a good year to be creative and share some joy. Take a look at this from the archive for some ideas – Nonprofit digital advent calendars – tips and examples.

Digital – strategy, design, culture

Fundraising

People and organisations

I was very sad to hear the news that John Popham had died. He was a real trail blazer for digital in the sector and beyond. It was lovely to see such a huge response to the news with so many people sharing stories of how John had inspired them. #BeMoreJohn

<Feel the cold? Get a heatpad. Heat yourself, not your room / home. It’s cheaper and greener and warmer. Sorry if you have heard this a hundred times! Have been banging on about this for ages.>

And finally….

Screenshot from video showing David Attenborough answering a young boy's question

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Coronavirus comms – planning ahead

As we move into a more widespread experience of the virus, our comms will change. So far, we have been in a full-on crisis planning stage. We have been mobilising to work from home, digitising our services, getting ready to do the work which is needed, fundraising and campaigning under #EveryDayCounts.

Now, the situation will change as we hit the peak with more cases. More of us will get ill, know someone who is ill or who has died. At the same time, we will be feeling the impact of increased financial and practical pressures individually and on our organisations.

How and what we communicate on behalf of our organisations and between ourselves will change. The leadership team should be setting the tone and framework for this. Work with them to plan now what this might look like for your organisation.

Graphic of brightly coloured houses

Here are some resources and thoughts which might help you to plan for this stage. Effectively we are all working through a constant crisis situation.

External comms about your work

What you say about your organisation at this time, clearly depends on the work you are doing. But your comms need to be agile. The situation is changing rapidly. The priorities for your organisation and your audience have completely changed and will continue to do so. What are you able to predict with confidence and what scenarios are likely to be ahead?

Is your comms process working in the current situation? If not, what needs to change to streamline publishing? For example, who is deciding on and approving messaging? Where are the bottlenecks and can these be removed? Who is identifying new content you need to create to cover subjects people need to know about? Are you able to turn this round quickly but to the same quality standards?

Your audience is likely to be flat-out and also needing to switch off. So, the volume of your comms, the range of topics you are covering and the channels you may use, will be different. Streamline what you are doing as much as possible so you are sharing the same messages across the channels you are using.

Do you have time to respond to people’s comments and questions via social media? People may be lonely / bored / frightened and more likely to reach out this way, than before. Are you set up to deal with this type of ‘customer service’? Who do you priorise if you have limited time? It can be helpful to have a playlist of common responses and links which you edit as needed.

Keep one place updated as your primary information source. Many organisations now have a coronavirus section on their websites where they share resources and information about their services. Create a go-to place if you haven’t already.

What does your content mix look like? Is it appropriate to share good news, fun stories or reassuring content? People will need cheering up. Think about your tone of voice. Make sure what you are sharing is appropriate for the general mood / news.

Think about your language. How you talk about the virus and its impact on your beneficiaries and organisation will change. Write and share a mini styleguide to include standard phrases which you use, as well as ones to avoid. This post by Ella Saltmarshe about how language changes through a crisis and how to frame your comms is useful. 8 tips for framing covid19. And the NHS styleguide now has a coronavirus entry.

Beware of sharing misinformation or yesterday’s news. Things are changing rapidly. Only share current and official sources of information.

Don’t forget about accessibility during this time. Everyone needs to be able to access important information. For example, don’t share images of text, gifs of videos without text descriptions and / or links to an html version. Use subtitles on videos.

Scheduling messages may be risky at the moment. We just don’t know what is ahead.

Comms about your people

How is your comms set up to deal with bad news about colleagues, volunteers or the people you work?

For individual cases

  • How will you receive the news? Are you checking in with each other? Do you have contact details for next of kin?
  • How will you tell people the news internally? Who will do this?
  • Are there some people you might need to share the news about publicly, such as patrons, founders or trustees? If so, do you have a template for biographies or tributes? Do you have appropriate photos you can use?
  • Do you have ways that people can come together online to share their stories and memories of that person? For example, through a hashtag or in-memory board? How will you curate or share these with the person’s loved ones?
  • In the absence of funerals and with so many people working from home, not seeing each other, the usual ways of coming together to grieve are not possible. What can you do to help people mourn within your organisation?

For multiple cases

  • How will you keep track of people within your network who have died? Will you manage a list? Who will look after this? How might you need to use this now and later?

Tone of voice

What is your internal and external tone of voice talking about death? Do you use euphemisms like ‘passed away’? Or talk in a more matter of fact way? It is a good time now to work this out if you haven’t already. The NHS health writing style guide has just added an entry to clarify how they write about death and dying. They use direct language.

Internal comms

What systems do you need to put in place to help people process bad news? This can be really hard especially when everyone is working remotely. Good internal comms is key.

Regularly review whether your internal channels are working well. Is everyone engaged? Are your systems making things easier or adding more stress?

How can you add some light relief? I have seen people starting their team conference calls with a quiz or tours round their homes or with a fancy dress theme (such as a hat). Other people bring their children or pets on the calls to say hi.

Useful resources about mental health

Look after yourself and your colleagues. This thread from Matthew Sherrington about managing your team through a crisis – organising, communicating, taking care of yourself and others, is full of useful tips.

Here are some other useful links.

Useful resources about grief and bereavement

Other resources

Have you read anything else useful I should add here? Or seen examples? Or got tips. Please add in the comments or let me know.

See also: Coronavirus comms for charities.

Look after yourselves please. And wash you hands.

Coronavirus comms for charities

Updated: 6 April (new: Charity So White report, write your own coronavirus style guide, how to communicate with furloughed staff).

Since I wrote this post on 3 March, everything has moved on. Coronavirus is dominating world news and the way we live and work has completely changed. I have been adding new useful resources as well as removing ones which are no longer relevant. I have kept the examples of charity comms for reference.

Whatever your size of organisation or purpose, you will be meeting to plan how you’ll respond internally and externally. There is lots of noise and misinformation about the spread of the virus with rumours and blame escalating. What are you doing to reassure your beneficiaries and keep your staff safe?

illustration of lots of people moving around a big space - maybe on escalators

Here are some useful links and good reads to help you manage your own charity’s response.

Writing about Covid19 for beneficiaries

Information about the virus is changing all the time. Keep an eye on official advice which is being updated on a daily basis and share / incorporate it into your comms:

Full Fact are working hard to fact-check lots of the information circulating. Are there any misleading memes or discussions circulating related to your audience or cause? It’s worth checking FF’s website to see.

Knowing what and when to communicate about coronavirus depends on what type of organisation you are.

If you are a health charity, one working with older people or one with public-access buildings, you may be sharing updates, especially if you are getting lots of helpline calls or forum discussions about risk. As there is so much misinformation circulating, this is your chance to be the go-to authority on the subject for people with specific needs and spreading good advice.

Dan Slee says that “we have all become public health communicators whether we like it or not”. In his post (The basics of communicating the coronavirus), he shares lots of useful tips about making sure your information is factual and shareable. And also notes that your comms need to go where the people are as rumour and misinformation circulate (see Enlist a team to play whack-a-mole with online rumour and How covid is playing out in Facebook groups).

Examples

Here are some examples of information charities have created for the people they represent:

Comms tips

Think accessibility – not everyone can read the text on an image. If you are sharing images with text on via social media, include a link to a web page where the same information can be read and/or repeat the text in your post. I have seen so many covid statements which are just images of text with no link (and probably no alt text). See more from @CovidAccessInfo (new account set up on 19/3).

Make information easy to find. Pin your tweets. Use hashtags (#covid19UK / #coronavirus etc). Clearly layout information so it is easy to read. Add the story to your homepage.

Tweet from Bloodwise UK. Very clear layout. Hashtags and signposting to sources of help.

Only ever link to one page which you are keeping up to date. As the situation develops you don’t want people to be seeing old advice. They may be seeing old posts or looking at old emails but at least you’ll know they can click through for current information. Avoid PDFs for the same reason.

Clearly indicate information you have added or changed. You might do this at the top of your web page or by highlighting what has been added. See this example from Cystic Fibrosis Trust.

Even if you don’t have infomation you have produced yourself, at this stage it is probably a good idea to have a page about coronavirus on your website which links to the key sources of information and something about the services you offer if there are changes to them. A quick random search found lots of charity websites showing no covid results in their searches.

Website search results: says no items found

Don’t include information about the current number of cases or deaths. This instantly dates your information and shows that it is not up-to-date.

As the situation develops, you may need to use more effective and urgent ways to communicate your messages. Plan ahead now. Are you able to use video or audio or other methods to respond to a crisis comms situation? Might you need to devote your entire homepage to the story? Can you send out mass emails to your stakeholders? Are your crisis comms processes up-to-date? See this thread from Gemma Pettman sharing crisis comms planning tips.

Check your scheduled messages. For example, do you have messages scheduled which are promoting events which are likely to be cancelled? Be aware that the situation could change over the coming days / weeks.

Start planning ahead. We are now moving from the crisis planning stage into a more widespread experience of the virus. This means that your comms needs to be less about explaining the virus and how to respond to the changes we are all making. The next comms stage is describing our ‘new normal’ of operating and communicating about ill or dying colleagues, volunteers and stakeholders. See Coronavirus comms – planning ahead.

New: Think about your language. How you talk about the virus and its impact on your beneficiaries and organisation will change. Write and share a mini styleguide to include standard phrases which you use, as well as ones to avoid. This post about how language changes through a crisis and how to frame your comms is useful. 8 tips for framing covid19 – Ella Saltmarshe.

Running your organisation

Internally you will be looking at the impact of a wider spread of the virus and what this might mean for how you operate.

Here’s some of the current advice:

New: Charity So White have written a position paper sharing the ways coronavirus can impact BAME communities disproportionately. It calls on charities to consider that in their response and includes five key principles to guide them.

It’s useful to see other organisations’ internal plans if you need to write one yourself. Some have shared theirs publicly:

Reassuring staff and volunteers that you are prepared is key. Internal comms must play a vital role. What internal comms systems do you use? Do they work to reach everyone? There is some good advice in this post by Rachel Miller of All Things IC.

New: Rachel has also written this. How to communicate with furloughed colleagues.

What about your events or meetings? Many have been cancelled / postponed or changed to online. Here’s how Bond announced the cancellation of their annual conference.

Digital service delivery

What does the situation mean for the services you run and the support people in your community might need? What might you need to do more of or change?

For example, can you move face-to-face services , online? What different services could you offer to expand to support people through a scary and challenging time? Are you able to run digital events or make fun content to entertain?

Community response

Here are some examples of community and charity-run services:

Community Action Response - 5 steps

If you are a community volunteering charity, how are you keeping volunteers in touch with how they might be needed? And reassuring them about measures you’ll be taking to protect them?

Virtual working

More people are switching to virtual working as a way to reduce risk. It can be a real shift for an organisation if you are not used to working like this. Here are some useful links:

Fundraising

Fundraising is being hit hard.

The London Marathon has been postponed until October (announcement 5pm Friday 13th March). Read this thread by Russell Benson with great tips and alternative options for events fundraisers if you haven’t already. Here are a few examples from charities responding to the news in case you want some ideas.

Sarah Goddard is building a collection of resources for the fundraising sector including template appeal letters for hospices and smaller arts organisation from Mark Phillips.

Charities are launching appeals:

  • This from Kemp Hospice was released very early on.
  • Asthma UK have added a donation ask at the end of their information page.
  • Age UK Camden have put out an appeal to help them to support ‘an increasing number of anxious older people who are reaching out to us for help’.
  • FareShare – Help us get food to vulnerable people. Donate online or ‘text MEAL 10 to 70480 to give £10’.
  • New: JustGiving have shared some of the campaigns on their site.
Image from FareShare's homepage with their covid19 appeal

Other good reads / useful links

Archive:

Examples of warmer comms from week 2/3 of the outbreak:

Have you read anything else useful I should add here? Or seen examples? Let me know. I’ll add more useful links here as I find them.

Thanks to Charity Digital who published a version of this post on 10 March.

Digital round-up – December 2019

Highlights this month: as well as all the Christmas campaigns, end of year round-ups, December was busy with Giving Tuesday, the election results and more.

If you were caught up in festive planning or trying to get everything done before a break, here are some of the charity highlights from December. Hope you had a good break if you got one.

red berries on a tree on a grey misty day

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Animation by British Red Cross. Shows a young boy looking sad. Text above his head says 'War and conflict separate families'

Takeover of the month: For human rights day, Gisella Valle of LAWRS tookover ACEVO’s Twitter account to share insights into the work done by LAWRS to support migrant women.

Christmas content and appeals:

Calm zone's YuleSlog with Noel's top tips for getting through the holiday

Highlights of the year:

Predictions for 2020:

Post-election comms:

Comms

screenshot from Lightful's article about hashtags

Digital – strategy, design, culture

Fundraising

Screenshot from Grantmaking website showing coloured navigation blocks

People and organisations

And finally….

Your recommendations

What did you read, watch or launch? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss November’s round-up? Catch up with more good reads!

Digital round-up – October 2019

Highlights this month: big hashtag events including #YouMadeItHappen and #WorldMentalHealthDay, legacy fundraising + the sector’s response to the climate emergency.

October is a massive month for awareness days and creative content so this is another bumper issue of 100+ links. I have also included a new section on the sector’s growing response to the climate emergency.

Countryside view - early morning. Orange light.

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Ginger cat from Battersea's ad - rescue is our favourite brand

#WorldMentalHealthDay is a very busy day. Here are some highlights and other mental health-related content shared this month:

Did you join in with #YouMadeItHappen day this year? Here is a #YMIH Moment of some of the stand-out comms and a #YMIH blog post which goes into more detail.

Comms

Screenshot from Helpful Digital post about Instagram Stories - shows screenshots from Royal Air Force

Digital – strategy, design, culture

Fundraising

Charity on the climate crisis

Extinction Rebellion have sector specific branches for doctors, lawyers, the arts etc but there isn’t one for the charity sector? I have added this section to share some of the sector’s response.

Poster at IFC Holland with list of environmental pledges from the conference

Action:

There’s another global school strike coming up on 29 November. Will you get involved? I wrote this about the sector’s response to the strike in September.

Campaigns and comms:

Useful reads:

People and organisations

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss September’s round-up? Catch up with more good reads!

Digital round-up – September 2019

Highlights this month: a lesson in crisis comms from RNLI, climate change comms, diversity in the sector, guide to wellbeing.

It’s overwhelming to try and keep up at the moment. Aside from UK and world news, this is a busy time of year for awareness days and campaign launches. Here’s a small snapshot of some of the best charity content and reads from this month and some from August too.

two men in a dark room photograph some neon artwork on a phone. pink and purple colours

How to use this round-up: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

Big campaigns

screenshot of Samuel L Jackson's ARUK film. He holds an orange.

Creative content

Reactive content

Celebrity endorsement of the month: The Hoff visits RNLI Penarth.

'we support the climate strike' drawing on office window. By Salford CVS

Did your organisation do anything to join in with the #GlobalClimateStrike either by joining a strike or sharing messages of solidarity or making statement about your own organisation’s commitment to addressing climate change? On a day where there was a global focus on the issues, it was good to see some (mostly environmental charities) pulling out all the stops. It was disappointing to see so many others saying nothing. Here are some examples of charities who joined in with the #GlobalClimateStrike.

Comms

It can be stressful and relentless being on the comms frontline. Your work is key to building and protecting your organisation’s reputation and impact, while also battling internal pressures. This month, Charity Comms launched A wellbeing guide for comms professionals authored by Kirsty Marrins with contributions from others sharing case studies and tips. It aims to help build resilience and look after mental health. Do have a read if you haven’t seen it already.

RNLI changed their homepage to include a striking image from one of their overseas projects

This month, RNLI faced a backlash then a rush of support, following a story profiling their overseas work. Their messaging on Twitter was an example of patience and warmth. The volume of incoming comments was relentless through the week. They responded by writing personal messages to thousands of people. Their initial tweet has been liked 44.8k times.

I wrote a short thread through the first day as the situation developed including tweets of support from other charities. Dan Slee blogged with more examples and UK Fundraising showed some of the ways people challenged the press story.

What was striking about RNLI’s response was that they took ownership of the situation and proudly communicated their values and mission. For example they changed the image on their homepage (see above) and shared beautiful images from their overseas projects on social media. They also did lots to connect with new and established supporters (see this tweet from Shappi Khorsandi, a thank you email and a thank you video from Dave at Poole Lifeboat Centre).

Would you be ready to respond to a crisis comms situation?

Also this month:

Digital – strategy, design, culture

CCDH advice - don't feed the trolls - graphic with 5 steps. 1=don't engage, 2=don't post you are being targetted, 3=if unlawful, record, report and get help, 4=block trolls, 5=don't let it get to you)

Fundraising

Screenshot from Age UK's website. Older man sits alone. White writing on a purple (cadbury coloured) background say Cadbury are joining Age UK to fight loneliness

People and organisations

There has been lots shared this month about representation in the sector. Here’s a selection of useful reads and resources

Also this month:

And finally….

Well done for getting to the end! Here’s some fun stuff.

Your recommendations and feedback

What did you read, watch or launch this month? Please share your recommendations in the comments.

Could you also tell me if these round-ups are useful. It takes quite a long time to put them together. How do you use the round-ups? Please share any feedback. Thanks!

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss July’s round-up? Catch up with more good reads!

Digital round-up – May 2019

Highlights this month: mental health awareness, campaigns about talking, animals (dogs, cats, ravens) and lots of great digital charity reads.

Not sure where the summer has gone! Pop the kettle on, turn off the news and catch up with some of the things you might have missed in May.

dandelion fluffy clock plus a few buttercups

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

20 questions to start a conversation with a young person, including 'what are you most looking forward to this week' and 'what makes you feel calm'

This month, it was #MentalHealthAwarenessWeek so there was some great content around. For example, have a look at:

Also this month:

Still from End Loneliness video - two men have a chat. One says 'I think I might just just go for a little walk around and actually say hello to someone'

six photos of men with their cats (including one of cats in a car)

Twitter takeover of the month: Ceri and Krissie’s Twitter takeover of the Scope account showing how Scope have developed their digital experiences to make them easy to use and accessible.

What are you doing for #SmallCharityWeek next week (17-22 June)? If you don’t work for a small charity, why not find a local one to support. Keep an eye out for the #BigSupportSmall campaign too.

Comms

Don’t miss CharityComms’ Getting ahead in your comms career conference next week (20 June). Follow #CommsCareer if you are not there.

Digital – strategy, design, culture

NCVO have updated the Digital Maturity Matrix to include service design, data protection and security. Have you used this tool to assess the digital maturity of your organisation? In today’s Charity Digital Report, it was cited (question4)  by just 23% of respondents. Do take a look if you haven’t seen it already.

Once you have done that, read Digital transformation is a leadership problem about team culture and blockages by Mike Bracken. Here’s his definition as he says the term has got lost in all the noise: “digital transformation is the act of radically changing how your organisation works, so that it can survive and thrive in the internet era.”

Parkinson's UK service team's principles (including we are people focussed, we are transparent)

Fundraising

Don’t miss the free online conference from Resource Alliance – 12 & 13 June: Fundraising Online including an international line-up of speakers.

People and organisations

illustration for Citizen's Advice future of advice plan

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss April’s round-up? Catch up with more good reads!

How to use a Twitter Moment

Twitter Moments were launched in 2016. They are generally underused in charity comms. A quick survey of 50 charity’s Twitter accounts found that only 18 had ever done a Moment. Most of the 18, had only done one or two. Yet they are a quick and easy way to present and preserve content.

Screenshot of 2 Cats Protection Moments with a small number of Likes

Engagement levels of Moments seem to be generally low but if you are using them infrequently and only sharing them once, this isn’t surprising. You need to have a content plan for sharing and integrating them within your comms.

Value shouldn’t just be based on likes, shares and opens. Having a permanent document of something is useful for lots of different reasons. For example a Moment can make it easier to share the story of an event during and afterward. Having an archive of Moments can help you to take stock and plan future comms. A Moment can be a great way to show Twitter activity to colleagues. Moments can also be used and reused as evergreen content.

Here are the most common uses for Moments:

  • to share an event
  • to preserve or share fragmented content
  • to have a permanent record of something important
  • to showcase your community
  • to present content in a different way.

1. Events

Runs, fundraising challenges and other events can generate a lot of tweets. The good ones can get lost in the noise or missed altogether. Having a Moment is a great way to showcase and celebrate what happened. They can brilliantly show the live atmosphere and hype of the event better than any write-up. And they can be useful months later when recruiting for next year or sharing the impact of what happened.

screenshot of Macmillan Cancer's tweet sharing their Moment of the London Marathon

Top tip: Try and make the Moment as soon after the event as possible. People get home and want to relive it. If your Moment is ready then, more people will look at it and share it with their friends. A Moment made a week later has missed the boat.

2. Content curation

Moments are also a great way to curate content on Twitter. Think of them as a simplified, single channel (much missed) Storify or Wakelet.

A Moment can be used to bring content together that would otherwise be hard to find. For example, responses to a question (user-generated content) or a series of tweets not made into a thread or when you want to include tweets from other people into your messaging.

screenshot of Time to Change Moment 1.4Likes

3. A permanent record

If something big is happening, why not make a Moment of it? Tweets will soon get lost in your back catalogue, never to be seen or used again. Document it live or after the event to help others follow what happened.

Tweet promoting Heads Together's Moment of the #MentalHealthMinute for Mental Health Awareness Week

See also: Rocur and Twitter takeovers – blog post from 2017.

4. Community building

I didn’t find very many examples of Moments being used to showcase community action. How could you use a Moment to thank or celebrate your community?

  • Cambridge CVS showcased small charities during Small Charity Week 2018.
  • Cats Protection gathered some of the best responses to their #CatMenDo campaign.

5. Fun / interesting content

Be creative. Moments can work in lots of different ways. Could you use a Moment to show your impact or as a brochure to your services or present complicated information (such as symptoms or research) in a Moment? Here are some examples of more unusual uses.

How to make a Moment – tips

If you haven’t ever made a Moment, they are pretty simple to do, just follow the steps once you click ‘Create new Moment’. Here’s a how-to guide from Twitter if you need one.

Here’s are some tips on how to do them well.

  • Choose a great cover image which will will be eye-catching and sets the scene for your Moment. I tend to put this tweet at the end of the Moment so that people don’t see the image twice straightaway.
  • Think of a Moment like an essay with an introduction, main points in the middle and conclusions at the end. Ease people in with a tweet which introduces the topic and at the end finish with something fun or silly or thoughtful. Don’t just trail off. I have sometimes written a tweet purposefully to use at the end of a Moment either in thanks or to ask a question or to signpost to further reading or a donation.
  • There should be a rhythm to your Moment. You have to curate it, so it flows and tells a story. For example you might put tweets next to each other which use the same colours.
  • Try not to include tweets which are very similar to others. Be ruthless. Not many people will make it to the end of a 20 tweet Moment. Put some good ones at the end – reward people for getting there!
  • Try to use tweets which only have one image. Tweets will multiple images take up more space and can disrupt the flow.
  • Include tweets with video or gifs or graphics to keep it interesting.
  • Make the title clear and short. Include the #hashtag if you are using one.
  • Tweet your Moment and @mention some of the accounts you have included to broaden engagement.

Top Moment makers

More about Moments

Do you use Moments?

Have you used Moments? Do you like them or think they are a waste of time?

Share your favourites and top tips in the comments. I’d love to hear from you.

Digital round-up – April

 

Highlights this month: Notre Dame, Extinction Rebellion, New Power, April Fool comms, surveys and more….

Another Bank Holiday? Already? Excellent! Catch up with charity digital content and reads you might have missed while you were trying to squeeze some work in between days off.

cherry tree heavy with pink blossom

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

screenshot from National Trust video - 'freshly baked cheese scones. Ketchup or Mayo first?'
screenshot of National Library of Scotland's tweet showing the black hole over the Edinburgh skyline

Comms and marketing

Digital – strategy, design, culture

Screenshot of Matt Collins' article

Fundraising

People and organisations

There has been lots of talk this month about shifts in power, diversity and representation. Here are some useful reads (and watches):

acevo leadership framework

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss March’s round-up? Catch up with more good reads!

Digital round-up – October 2018

Highlights this month: big hashtags, user-generated content, AI, voice tech, digital skills and more….

The nights are setting in and seasonal content is upon us. October is a very busy month of awareness days. There was lots of great content launched. Pop the kettle on and catch up.

close up of 50s metal toy robot

How to use: Pick and choose links to read, or open in new tabs for later. Or bookmark this post. Even better, subscribe and get future round-ups direct to your inbox.

Content

10 October was #WorldMentalHealthDay, #WorldHomelessnessDay and #HousingDay. I have never seen my list of trending topics look like this for an hour, let alone all day. The trending hashtags and topics were consistently related to these issues. Nothing else got a look-in all day.

all 10 trending topics relate to social issues - a rare sight

There was some amazing content including:

Gallery of faces with white writing painted on them sharing insights into their mental health

Also this month:

screenshot of Halloween Twitter Moment

Twitter takeover of the month: CoppaFeel’s Kris Hallenger / @nhs. Kris who has been living with stage 4 breast cancer since 2009, talked about treatments and good health.

Comms

Digital – strategy, design, culture

Fundraising

graphic for Gift Aid awareness day - £560m in gift aid is unclaimed every year

People

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

——

Did you miss September’s round-up? Catch up with more good reads!