Catch up with this week’s news, hashtags and creative content.
In the news
This week it was 50 years since Cathy Come Home was broadcast. It inspired charities such as Crisis to be set up. It is currently available to watch on iplayer until the start of December. It is also worth listening to After Cathy which was on Radio 4, sharing stories of people experiencing different types of homelessness now.
John Lewis released its advert of bouncing animals. This year they are working with the Wildlife Trusts, although you wouldn’t know it from the advert. Sainbury’s and Aldi’s adverts at least had the charity logos showing at the end. In contrast Pret didn’t make a swanky, tear-jerking ad but produced a film showing their work around homelessness.
A CAF poll says that #FirstFiver generated an amazing £12.5m in donations. Did you see this note sent to Age UK?
The list of top #SocialCEOs was announced this week. The full list is on Zoe’s SocialCEOs blog post and tips were published on the Guardian Voluntary Sector Network. I liked the stars used to congratulate the individual winners.
Over the last 18 months I have been working with the British Society for Haematology and helped them to transform from this to this. Their new website and brand launched last week.
Events
If you missed them, catch up with recent conferences and events:
- Charity Comms’ Burst the Bubble was about finding audiences away from the filter bubble.
- Civil Society’s #charitytech16 (see the full programme and Mary McKenna’s call to action).
- #barcampnfp
Great content
- #OurDay is the annual chance for councils across the country to showcase their work. Mole Valley District Council won my vote for their use of double topical hashtag, sharing their day with a #MannequinChallenge!
- And many charities are now joining in the with #MannequinChallenge including RNIB (with voice over) and St John Ambulance (with campaign message). Read Kirsty Marrin’s latest Third Sector article to find out more about this slightly odd meme.
- I like Oxfam’s Give A Shift campaign including this behind the scenes celebrity film.
- I enjoyed Innocent’s #handmadetweets as a great example of creative and interactive content.
The biggest piece of content I have been looking at this week is JRF’s mighty manifesto to solve UK poverty. Amazing piece of work.
Coming soon
Am looking forward to taking a closer look at Christmas campaigns. In the meantime, here are some digital advent calendars from last year.
Feels like it has been a full-on week, especially in the lead-up to Christmas. What were your highlights this week? Please do share via the comments box.
Have a good weekend.
