Do you know about #YouMadeItHappen day on Monday 19 November? The aim of the day, led by NCVO and supported by Charity Comms, Small Charity Coalition, FSI, IoF and ACEVO, is to thank supporters and show the difference charities and supporters make together.
Think of it as a free pass to talk about the impact you make. And a chance to show supporters the bigger picture – how their involvement (through fundraising, campaigning, volunteering etc) made all the difference.
Many charities don’t use social media enough to thank their supporters or talk about the impact they make or show the detail of the work they do. So this is a good opportunity with the excuse of joining in with a shared hashtag / campaign to make it easier.
Think about how you could use the hashtag and make it work for your organisation. There are no rules for the day. Here are some ideas.
- Share a handful of interesting stories about particular people who have gone the extra mile to support you. Have they done something unusual or impressive or tough? What did their support achieve? Do you have data about impact you could use?
- Has a staff member or team achieved something particularly important which has had a big impact? This could be a good opportunity to talk about it.
- Are there people you could thank individually? Or an activity which lots of people did which you could feature?
- Share some detail about your impact. Focus on headlines from the last year or just a month or week. Or show a day in the life. Or show the impact on one person. Statistics show volume, stories bring impact to life.
- Be more creative – how can you make the messages you want to share, extra engaging? Could you create a quiz, write a poem or make a short video?
- Think about the action you want people to take and how you want them to feel. You don’t want them to think that it is ‘job done’ and you don’t need their support any more. You want supporters to feel proud of how they have contributed, happy to be part of a community of people like them who have collectively made a difference. You want them to do it again. Or if they haven’t supported, you want them to do so.
Spend some time playing around with the hashtag. How does it work with your tone of voice and the things you want to say? I have had a few tries here.
- Capitalise the words within the # (ie #YouMadeItHappen rather than #youmadeithappen) so it is easy to read.
- Include images or graphics to illustrate impact.
- Use words which are emotive / powerful.
- Use the hashtag early in the day to get the most out of it.
- Be prepared for negative comments – how might you deal with people challenging what you are saying?
- Think about how messages may overlap or complement comms you have planned for #GivingTuesday the following week. You don’t want to distract from activity on #GivingTuesday.
- Think about how to connect and document content from the day so your work doesn’t get missed. For example, post your messages as a thread on Twitter – all at once or over the course of the day. Package your tweets up into a Moment afterwards so you can refer to them in the future.
Keep an eye on the hashtag on the day. See how others are using it and join the conversation.
- Using digital to bring your impact to life – includes examples of how to illustrate your impact data.
- Saying thank you on social media – lots of examples for Giving Tuesday but just as useful here.
- Six ways to get involved with #YouMadeItHappen by Lightful.
What do you think?
Is this day a good idea? Are you going to get involved?
I’d love to know what you think. Please comment or tweet.