Using digital to bring your impact to life

Sharing details of your impact shouldn’t just be hidden away in a report for funders or annual review. Use your digital comms to bring your impact to life.

Share and celebrate the difference you have made. Build trust and transparency. Showcase the achievements of your stakeholders, volunteers and staff. The sector and donors need a morale boost – do it with impact reporting. Here are some creative ways to do it.

Sign: how would you rate your ticket barrier experience today?' in a train station - 4 button choices

Why communicate impact?

As busy organisations doing important work, it is natural to always be looking forward to the next task, the next project, the next crisis. But taking time to review what worked well and the difference made is vital. And showing this impact is key to communicate what it is that you actually do. This builds and connects with supporters and partners. This builds trust.

Put simply impact is achievements plotted against your vision and goals. It can be an annual overview or done per project or activity.

Done well, impact is shown through more than just statistics, it brings out the experience and stories to bring it to life.

Digital impact reporting can be low-cost and allows you to be more creative. There are lots of different methods you can use. This post looks at some of them

Impact reports

Many organisations produce an impact report. It might be called an annual review or an annual report. It may be printed and handed out to important people. It may be sitting in boxes in the corner of your office right now! Maybe it has been turned into a PDF and uploaded to your website.

Do you know how many people read it? What impact does the impact report have? Is it driving donations? Is it changing the minds of decision-makers? How much time (and stress) does it take to gather all the data and stories of your year and craft it into one document?

Given all the work involved, the document should be working really hard for you. I have seen lots of ‘Our impact’ pages which are just lists of links to old reports.

List of links on a page: impactReport17 / impactReport16 / ImpactReport15 etc

No-one wants to click on these links unless they have to!

Instead bring your impact report to life. If you don’t have the space or time to do more, at a bare minimum the page linking to your report should be engaging. What are the highlights from the report? What were the key achievements? Do you have a strong image? The page needs to whet people’s appetites or if you have more than one report, help them find the information they are looking for without having to mine for it.

For example, look at the highlights from London Community Foundation’s projects and St Mary’s Secret Garden’s page about impact.

Online impact reports

Many organisations are investing in online impact reports. For example see the Children’s Society Impact Report 15-16 which includes statistics, maps, stories and videos and Crisis’ Impact Report 16-17.

Teenage Cancer Trusts’ report is a year in the life of the organisation. The web page version picks out some of the key information from the report (I like the ‘what we said we’d do’ and ‘what we did’ lists) and links to a download of the print version and a page-turning view via ISSUU.

Cover of the Teenage Cancer Trust report - 365 days in the life of the organisation

These are clearly expensive bits of content but they give value for these organisations. If done right, snazzy reports work harder to encourage people to interact with this information, especially if they are well promoted and linked to (more on this later). They should of course also meet accessibility guidelines so everyone can access them. Interactive pages with pop-up text or video can be especially problematic for people using screen readers or viewing on mobile.

But here is an insight into the future. On Street League’s annual report page there is a note which says “Is our annual report already out of date? See how we are doing now” linking to a live interactive dashboard of their data. They say “We are committed to transparency and have developed this online tool so you can see exactly how we’re doing throughout the year. You can see exactly how many young people we have been able to support, as well as those we haven’t been able to help and why that is.” Very impressive!

Screenshot of live data - pie charts and maps

Different types of reports

Reports don’t have to follow a standard format. What is your audience interested in? How can you present your information in a way which is engaging or surprising or tells a story in a different way?

The British Heart Foundation produce timelines of research done on particular heart conditions.

Haven House Children’s Hospice produce an emoji year in review to accompany their standard annual report.

Haven House Children's Hospice emoji review which uses graphics to illustrate their impact stats

Using the content from your report

Don’t let your report just sit on the shelf. Help drive traffic to it. Use the source material on an ongoing basis.

Why not schedule snippets from the report, such as a story or statistic. Link to the report or to some other content for more information. Use a photo or graphic or video to make it eye catching. Write blog posts. Share content at weekends and in the evening. Use the report to generate conversation.

For example, Teenage Cancer Trust shared a gif of some headline stats and link to their annual review.

Bowel Cancer UK shared an infographic via Twitter for #ThursdayThoughts.

infographic from Bowel Cancer UK

Reach Volunteering have taken the stats from their report and used Flourish to make them more interactive.

Creative ways to communicate impact

Take your impact reporting to the next level by gathering and sharing data and stories throughout the year in a creative way.

Maps / infographics / emojis / images

Share your impact in an eye-catching way with bold graphics. Graphics can illustrate data or a story. For example look at this journey of a young person from Outward Bound Trust’s Social Impact Report illustrating the impact of their work.

Maps are a good way to show volume or spread of your work. This example from BBC Children in Need uses a yellow map of the country with Pudsey-shaped pins to show projects they have supported.

Children in Need map using Pudsey shaped pins on a map of the UK showing the location of projects

How are you showing your impact to the people who visit your office or centre? This poster on the wall of Dogs Trust Canterbury shows visitors how many dogs have been rehomed this year. It works well on social media too.

Poster showing pawprints counting up the number of dogs rehomed by Dogs Trust Canterbury in 2018

For more on this see > how to illustrate data and stats on social media

Curation and takeovers

Let your team share insights from their work to bring their impact to life. Some stories of the behind the scenes activities can help people realise the impact of what you do.

Twitter / Instagram takeovers are well used by organisations. This is when a trusted person is given the keys to the ‘corporate’ account for a day or longer and invited to share their story. Lankelly Chase do this every Friday allowing frontline staff to show us what their day involves. They preserve them as Twitter Moments and on Storify (NB still due to be shut down on 16 May 2018) so they can be re-shared or used in different ways.

Screenshot of storify's of the people who have done friday takeovers for Lankelly Chase

Takeovers also work well for a particular event or message. For example, look at this Moment from Marie Curie made up of tweets following a nurse doing a night shift over the night when the clocks go back. They used this to remind supporters about the work done by nurses.

For more on takeovers see > how to share lived experiences using #rocur or Twitter takeovers


Case studies are often included in funding application forms alongside impact stats to bring an issue or intervention to life. This can be done digitally too

For example, see Yavonne’s story from the The Parent House. The page includes a beautiful photograph and a quote from Yvonne followed by a case study about her (rather than in her own words).

Contrast this with the no frills story following the donation of a tin of tomatoes to Cardiff Foodbank showing behind the scenes and putting a single donation in the context of all the others.

Still from Foodbank video

Or a handwritten note shared with Colchester Foodbank which shares some of the personal impact of the service to one person.

Handwritten note of thanks to Colchester Foodbank

These stories are authentic and engaging.


Add a little magic. Videos don’t have to be expensive or worthy to tell your story. Show the types of things you fund or teach or love, to illustrate your work. For example, I love this video from Children in Need about the funding they give to science education projects.

Video can be used to show the impact you make on one person. This story from Rainbow Trust Children’s Charity shares the story of Emily’s mum and the support she received from the charity.

Video can also allow beneficiaries to speak directly, saying what impact the charity has had. For example, look at this video from educational charity Hackney Pirates.

Find a hook

Finally, think about the hooks you can use to share your impact. This could be #GivingTuesday, a topical hashtag, awareness day or anniversary / event.

4 examples of how charities show their impact on social using hashtags

Top tips

Spring clean your impact content today:

  • Is your ‘Our impact’ page or equivalent easy to find in your website’s navigation? Is it integrated within your website with links from fundraising pages? Is it better than just a list of links?
  • Are your PDF links labelled well? This is really important for accessibility, people using mobiles and everyone! Do it like this – Impact report 2016-17 (PDF) including (PDF) in the link text. NB make sure your PDFs are tagged for accessibility too. Otherwise a PDF is basically a photo of text and impossible for someone to read with a screen reader.
  • Do you really need 10 years worth of reports on your website? Look at the Analytics to see if anyone is actually opening them.
  • When was the last time you talked about impact on social? How did this perform? How could you do it better?
  • Is the process for collecting impact data efficient? Take a look at Impact Management Programme for some useful resources.
  • Experiment with free tools to help you produce eye-catching graphics. Try Canva, ISSUU, biteable or Flourish.

Remember: Impact is for life – not just for a report.

Digital brings an opportunity to be creative and bring your organisation’s impact to life. Use your reporting to connect with supporters, funders and the community.

Seen any great examples?

Have you seen or worked on innovative impact reporting? Or does your organisation approach impact in a different way? Or is reporting just not important? I’d love to hear from you. Please share in the comments.

There are lots more examples and tips from this Charity Comms seminar in September 2017.

Can I help?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. Can I help give your comms or digital processes a healthcheck and ideas injection?

This post was based on a workshop session I delivered at Superhighways Impact Aloud conference in November 2017.


Great #IWD2018 content

More than ever today, my timeline is wonderfully filled with messages celebrating brilliant women and highlighting women’s projects and causes.  It is International Women’s Day (#IWD2018) so here’s my pick of the top content around.

Fundraising for women’s charities

Bloody Good Period encouraged us to give a sister a leg-up by donating to their Amazon wishlist.

Still from animation - have a bloody good IWD

Richard Herring did his annual ‘Why isn’t there an International Men’s Day?’ response marathon to raise money for Refuge. At one stage during the day, new donations were being every added every ten seconds. The £50k target was hit around lunchtime, and £100,000 by the early evening. The final total is now almost £150k + Gift Aid!

Tweets between Refuge and Richard Herring announcing fundraising totals

There were lots of fundraising activities on the day. This reproduction of this suffragette poster from 1906 is being sold to support the campaign for a statue of Mary Woolstonecraft.

The Huffington Post ran an article about donating to women’s charities.

Celebrating brilliant women

There are thousands of tweets giving shout-outs to fabulous women. Imandeep Kaur’s thread, showcasing women in her life stood out. Using one tweet per person and a stonking photograph, she explains what the woman has achieved and why they are amazing.

One of the tweets from Imandeep Kaur's thread.

Lots of charities celebrated their women founders and / or the stories of prominent women. For example, see Sue Ryder, The Woodland Trust, Leonard Cheshire, RSPCA, Maggie’s Centres, Battersea Dogs and Cats and British Red Cross.

And there were a number of posts introducing some of the women I admire working in the sector today. See CharityJob’s Sheroes, Kirsty Marrins’ post from last year and Lightful’s 6 phenomenal women leading the way.

Fighting for equality

City, University of London asked why there aren’t more expert women featured on the news with this nifty animation they shared on Twitter sharing research from Professor Lis Howell.

Still from IWD video from City, showing cartoon-drawn images of famous women

The NY Times admitted that its obituaries have been dominated by white men. They have responded with a series called Overlooked.

UNICEF produced this simple animation calling on a world where every woman and girl feels safe.

It’s worth watching the #FreedomForGirls video produced by Global Goals if you haven’t seen it already.

Still from Freedom for girls video - text on wall says 71% of human trafficing victims are female

This interactive timeline of women’s rights and gender equality over the past 100 years from Southbank Centre has been released as part of their WOW festival.

Women’s projects

Great coverage for this Women in Sheds Age UK project in Loughborough.

Still from ITV video of Women in Sheds project

Some charities you wouldn’t particularly expect to have an story for IWD, used the opportunity to share stories about their work. For example Dog’s Trust shared information about their Freedom Project.

Tweet from Dog's Trust thanking foster carers who look after dog's of women fleeing domestic violence

And Crisis shared research about the impact of homelessness on women in a short video.

Inspiring messages

‘Be a role model for the sort of woman you want your children to be’. Wise words in this video from Age UK showing a discussion between Shirley Meredeen and Lynne Ruth Miller.

Still from age uk - 'what I would say to any woman, if you have children, be a role model'

Grow old disgracefully – I love this from the Campaign to End Loneliness.

Campaign to End Loneliness tweet showing 'when I am old woman, I shall wear purple' quote

What did you spot?

This was just a small fraction of all the tweets, videos, campaigns shared for IWD18. What did you see or produce which particularly stood out? Do share your highlights in the comments.

See also:

Can I help you?

Get in touch if I can help you with digital copywriting, content planning, training or strategy. I work with charities of all shapes and sizes. Can I help give your comms or digital processes a healthcheck and ideas injection?


Digital round-up – Jan/Feb 18

In case you missed them, some of the best reads on crisis comms, digital strategy and charity content from last month.

red boat. blue sky. sign saying: DANGER. intense sound signal operates without warning

Crisis comms

Charities have been in the headlines ever since the start of the year (Oxfam, President’s Club, Oxfam again, Jo Cox Foundation). There’s lots we can learn from these events in terms of how we need to respond to a crisis and rebuild trust.

Read, then review your crisis comms plan. Does it include the right people? Have you got clarity about the messages? Do they work across all channels? Have staff done media training? Are there enough people with social media skills to be able to respond to comments? (NB Oxfam put a call-out to staff for help and drafted in 40 colleagues to help with front-line messaging.)

It’s worth noting that it’s not just Oxfam who have been effected by this story. NCVO have been working tirelessly to share safeguarding best practice and represent the sector in media interviews.

Digital skills, design and strategy


Still from Macmillan video - "it was one of the nicest things anyone has ever done"

#WorldCancerDay is a big day for lots of health charities. Macmillan launched this lovely #LittleActsOfKindness video. I really liked the way they displayed the subtitles.

In addition to the usual fundraising and bad poems, there were some harder-hitting Valentine’s Day charity comms. None quite as cringy as the DWP’s festive message though thankfully.

Tweet showing the mental health foundation video - vox pops on Millennium Bridge in the rain

Other charities joined in with #TimeToTalk day. This gentle video from the Mental Health Foundation makes us think about answers to ‘how are you?’

How can you use your archive to connect with topical stories? There were lots of charities marking the 100 years since (some) women got the vote. Age UK told the story of one of its founders Eleanor Rathbone.

I am a sucker for maps and data. These examples of (non-charity) content marketing campaigns using maps could give food for thought. How can you use your data to tell a bigger story?

tweet from rob long asking twitter users to activate and use accessibility settings.

This blind Twitter user’s plea which has now had 179k likes seems to have done so much more to raise awareness about image accessibility than any charity or Twitter themselves. Have you changed your settings? This guide to getting alt text right is a must-read if you are new to describing images.

Good to see Doncaster Council’s Chief Executive maintaining the gif standards in her comms.

And finally…

What did I miss?

I spent January doing an interim comms manager role as well as going to BarCampNFP and SMEX18 so might have missed other good stuff. What did you read / watch / produce this month? Please do share.



SMEX18 – Telling stories

The keynote speech at this year’s Social Media Exchange (run by soundDelivery) was given by Dr Sue Black. Sue led the campaign to save Bletchley Park (do go if you haven’t been) and aims to have trained 1 million women through her #TechMums programme by 2020. She set up the BCS Women network and was recently named as one of the top 50 women in tech in the Europe. Her message was ‘If I can do it, so can you’.

This had also been the message of the day. Speakers shared tips and examples so others (mainly people from small charities) could develop their skills so they could do it too.

After a quick warm up, here are my top takeaways….

warm-up exercise at SMEX18 - everyone with their arms in the air

1. People want to tell their story

I went to sessions by Jessica Barlow who launched the @nhs account and George Olney, Stories Journalist at Crisis. Both of them work as facilitators of stories.

Take a look at the archive of stories as Twitter Moments from the brilliant @nhs account to see the insights being shared by medical professionals and patients. Then look at Crisis’ EverybodyIn campaign which works a bit like Humans of New York, sharing photos and stories from homeless people across the country.

screenshot of Crisis' stories

People want to share. They want you to understand something. They want you to learn. Listen.

How can you help the people you work with to tell their stories? Is your organisation stuck, not doing anything with stories in case it goes wrong or is off-message?

The Crisis stories don’t mention Crisis. The stories are helping us to understand the causes and impact of homelessness. The charity doesn’t need to get in the way of this.

Similarly, the @nhs curator is given freedom to talk about what is important to them. Tweets are not edited or approved. As a result they are engaging and authentic. [Read more about Twitter takeovers and rocur.]

> Get out of the way. Help people to tell their stories. Your organisation doesn’t need to be the story.

2. Stories come in different forms

We are in a golden age of content. But this means there is a lot of noise and you can break the rules. So now is your chance to be creative!

Look at Emma Lawton’s video blog. Since April 2017 she has been vlogging every day through her PD365 series on YouTube. This heavy content commitment means she has had to be creative and find different ways of sharing different messages.

screenshot of Emma Lawton's vlogs showing lots of different styles

Luke Williams ex of RNLI shared lots of examples of charities using 360 video, virtual reality and chat bots (take a look at Luke’s slides). More and more organisations are experimenting with new formats for stories. An immersive story where the user gets to experience something rather than just reading about it, will have greater impact.

> What format will have the most impact for your story? Experiment and just do it!

3. Personal connections matter

The most moving story was from Alison Hitchcock who wrote letters to her friend Brian through his treatment for bowel cancer. She subsequently set up From Me to You, a campaign to encourage people to write letters to friends, family and strangers with cancer.

A simple letter can be like holding someone’s hand. It can be a distraction. What a beautiful thing to do.

> How can you make a personal connection to help someone?

4. Just do it

Barbara from Behind Bras and Andy / David from Hair Unite shared their experiences of seeing a solution to a problem and rolling their sleeves up to get on with it.

Jessica from NHS England was the one who thought that a curated account would work to tell the hidden stories away of the health service press releases and tabloid stories. She researched and risk-assessed it, pitching the idea to colleagues.

Crisis know that they need to reframe perceptions and prejudices of homelessness in order to drive the change to end homelessness. Sharing stories and photographs helps them to do this.

> Don’t wait for someone else to make something happen. Be part of the change you want to see.


What were your highlights? What were your takeaways? Please do share.

Also, do take a look at Gemma Pettman’s blog post in which she shares the tips she picked up at the event.

More on storytelling

Can I help you? I am a digital freelancer, working with charities on their content, comms and digital strategies.

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Digital round-up – November

Good reads and great content from November 2017.

It’s cold outside. Pop the kettle on and catch up with what you missed last month.

snowy trees

News and good reads

In case you missed these events:


Tweet: image says news Flush with counter showing that 505 toilets have been twinned!

Crisis' interactive story

Highlights from #OurDay 2017 including the amazing Twitter choose your own adventure story from Doncaster Council.

Highlights from #GivingTuesday on Twitter and my JustGiving post looking at three charities in more detail.


Still from Samaritans video

Small moments of joy

Charity Christmas

There’s lots of festive joy in this year’s crop of digital advent calendars (Storify list). I wrote this about my digital advent calendars highlights.

This week Father Christmas himself (well Raymond Briggs’ version) has been joining in with UK Charity Week and highlighting an organisation each day. Happy bloomin’ advent!

"Hello me dears, this #UKCharityWeek I’m dedicating a door of me bloomin’ #AdventCalendar to a charity each day. So send me some suggestions for the rest of the bloomin’ week, ta #FatherChristmas"

What you doing on Christmas day? If you are on your own or need someone one to talk to, look at Sarah Millican’s now annual #JoinIn on Twitter.

PR Week’s review of charity Christmas videos featuring  Marie Curie, Greenpeace, Shooting Star Chase, Alzheimer’s Research UK.

What did I miss?

What were your November good reads? Please do comment.

Happy December to you!


Digital advent calendars 2017

Here’s some festive cheer – the pick of this year’s digital advent calendars from charities, museums, heritage organisations, councils and other nonprofits.

MAA snowball

Some are using the opportunity to share gems from their archives or highlights from the year. Some use it for fundraising or to share important messages. Others set challenges, run competitions or just share lovely pictures. Some organisations are spreading their content over a more manageable 12 days.

Particular highlights

London Community Foundation

London Community Foundation are running a ’12 days of Christmas of small charities making a big difference across London’. Stories are released on their blog. On day 2 we meet Brixton-based Mosaic Clubhouse.

Gold star: This is a great way to highlight partners or projects.

Kindness Calendar

Action for Happiness’s Kindness Calendar. Each day has an act which anyone can do with the tag line ‘let’s spread more kindness this festive season’. An action is tweeted each day resulting in much interaction.

Gold star: Simple actions everyone can do.

Blurt's 30 day challenge to bring calmness to the festive period

The Blurt Foundation are running a #BlurtMerryCalmness challenge on Instagram and Twitter with the aim of ‘adding some calm to the festive fuss’. Each day has a theme and you are invited to build a pause, some joy and play into the specified days, interpreted as you like. People are sharing images which illustrate what they did (1500 on Instagram, 5 days in).

Gold star: Brilliantly focused challenge but with enough room in it for people to join in how they want. Very shareable with lovely graphics and tone of voice.

RI: David Attenborough with minor birds from 1973

Royal Institution’s archive films from their Christmas lectures. Day 1 is a dashing young David Attenborough from 1973. You can subscribe to the calendar to get instalments via email.

Gold star: Great use of a very rich archive.

National Library of Scotland's penguin adventures

National Library of Scotland are bringing their collection to life through the adventures of penguins #FlurryandFloe. Each day, now that they have their library cards, we see them on tour round the library seeing items from the collection. Where will they go next, what will they see?!

Gold star: Creative and cute! Written with humour and images to match. Festive joy.

More calendars

Want more? Here’s the full storify of digital advent calendars 2017, packed with great festive comms.

Seen any others? Let me know and I’ll add them.


See also: Nonprofit digital advent calendars – a round-up of tips and examples


#GivingTuesday 2017

Now in its fourth year in the UK, #GivingTuesday is a chance for charities large and small to ask, thank and share news of the difference they make. It is the antidote to #BlackFriday and #CyberMonday (all of which seem to last much longer than a single day).

Here are some great Twitter examples from this year’s day.

BT image from the London BT Tower scrolling #GivingTuesday video

Short and simple

#GivingTuesday is a hugely busy hashtag (trending across the world on the day) so there is a lot of competition. On all channels, a simple, eye-catching ask stands out.

The standard digital fundraising rules apply – cater to short attention spans, make donating time or money easy to do and pleasurable and give a reward.

Dogs Trust - 4 ways to give + silly dog video

This tweet from Dogs Trust ticks all the boxes. It clearly lists four ways to give support, it uses eye-catching emojis and readable / edited links plus a bonus video of a dog rolling in the grass!

"It’s #givingtuesday at LSE! We have four ways in which you can give."

Similarly, LSE student volunteer centre shared four images on Twitter along with four actions.

  • Independent Age clearly listed their text giving options
  • Crisis showed what someone who attends Crisis at Christmas receives
  • Lumos produced a simple animation of five words which explain what they do
  • Refuge were asking people to buy a Christmas dinner parcel for £5
  • Breakfast in a Bag simply asked for £3 donations.

Giving thanks

#GivingTuesday is as much a chance to say thank you as it is to ask. It is an opportunity to celebrate all your amazing fundraisers, donors, campaigners and volunteers. Personal thanks or general thanks work well.

Help for Heroes thank you video

Help for Heroes produced this lovely video to thank their fundraisers, volunteers, supporters and partners. It means more as it is a face-to-face thanks from the people whose lives have been helped by the charity.

The British Heart Foundation are expert producers of thank you gifs and images. Their feed is full of great thank you images like this one.

Marie Curie's hand drawn thanks for supporter Michelle

Marie Curie produced hand-drawn doodles for a selection of their supporters to say thank you.

There are lots more examples of how large and small charities used #GivingTuesday to say thank you (ZurichVolSec)

Taking full advantage

For one day only, Facebook matched donations made via their native giving tool (not those made by clicking a donation button on the platform which links elsewhere).

This tweet from Winston’s Wish explains the ask. A link to the Facebook page would have helped to encourage supporters to shift platform.

Winston's Wish FB ask

Selected Big Give charities are part of their Christmas Challenge which launched at midday on #GivingTuesday. The 500 organisations lucky enough to be included are benefitting from doubled-donations to their listed projects. In the first five minutes, half a million pounds were raised!

ChildhoodTrust - Cats Vs Kids campaign

Eye-catching campaigns like Cats Vs Kids from The Childhood Trust, aim to inspire new supporters as well as current ones through #GivingTuesday and the #ChristmasChallenge17.

CAF were offering to add a bonus £100 to a £10 donation for individuals opening a new account before 30 November.

Action on Hearing Loss Scotland devoted the whole day to share stories of amazing fundraisers, achievements, future events and their #earringforhearing campaign.

Using targets

The Myton Hospices

The Myton Hospices were aiming for a Christmas miracle, raising £3220 in 24 hours, enough to pay for an inpatient bed for one week. Through persistent tweeting, a thunderclap and rallying of their supporters, they smashed their target! Throughout the day, they updated supporters with a total. (Read more about their campaign in my JustGiving post on #GivingTuesday highlights.)

Yorkshire Dales Millennium Trust‘s campaign aimed to raise enough money to plant 100 trees.

(NB Toilet Twinning are really good at sharing regular News Flush updates with a running total on World Toilet Day, pinning the latest total as a top tweet on the day.)

Being creative

#GivingTuesday is a great opportunity to break all the rules, produce something special and have fun.

Southmead Hospital Charity video - Giving Back this #GivingTuesday

Southmead Hospital Charity produced a charming video which explained how a £5 donation would help.

Didn’t get involved this year?

UK Fundraising reported that almost 2000 partner charities and businesses joined in with #GivingTuesday this year. CAF shared stats on the reach of the day, including an impressive 383million impressions on Twitter. And CAF’s press release said that the hashtag was trending on Twitter in the UK from 8.30am to 5.30pm. Blackbaud shared data too including that 26% of online donations were made via mobile.

The #GivingTuesday hashtag was used in over 150 countries on the day.

If you didn’t get involved this year, make sure it is on your calendar for 2018 – 27 November. And think about how you can make your comms stand out from the crowd.

What did you spot?

Share your favourite #GivingTuesday examples from Twitter or other channels here. I’d love to see them.

I also shared my top three highlights from the day in this JustGiving post.

It’s interesting to see how the comms have evolved since #GivingTuesday launched in the UK in 2014. Here’s my storify with examples from the first year.


See also: 10 tips for great online legacy fundraising