Social media and charity content – recent highlights

Catch up with this week’s news, hashtags and creative content.

Cathy Come Home, RNIB's Mannequin Challenge, #OurDay and Innocent's #handmadetweets

In the news

This week it was 50 years since Cathy Come Home was broadcast. It inspired charities such as Crisis to be set up. It is currently available to watch on iplayer until the start of December. It is also worth listening to After Cathy which was on Radio 4, sharing stories of people experiencing different types of homelessness now.

John Lewis released its advert of bouncing animals. This year they are working with the Wildlife Trusts, although you wouldn’t know it from the advert. Sainbury’s and Aldi’s adverts at least had the charity logos showing at the end. In contrast Pret didn’t make a swanky, tear-jerking ad but produced a film showing their work around homelessness.

A CAF poll says that #FirstFiver generated an amazing £12.5m in donations. Did you see this note sent to Age UK?

The list of top #SocialCEOs was announced this week. The full list is on Zoe’s SocialCEOs blog post and tips were published on the Guardian Voluntary Sector Network. I liked the stars used to congratulate the individual winners.

Spcial CEOs - naming and congratulating individual winners.

Over the last 18 months I have been working with the British Society for Haematology and helped them to transform from this to this. Their new website and brand launched last week.

BSH before and after

Events

If you missed them, catch up with recent conferences and events:

Great content

The biggest piece of content I have been looking at this week is JRF’s mighty manifesto to solve UK poverty. Amazing piece of work.

JRF's ending poverty roadmap

Coming soon

Am looking forward to taking a closer look at Christmas campaigns. In the meantime, here are some digital advent calendars from last year.

Feels like it has been a full-on week, especially in the lead-up to Christmas. What were your highlights this week? Please do share via the comments box.

Have a good weekend.

4 inspiring charity campaigns from #MTSummit 2015

Media Trust’s Summit 2015 was jam-packed with inspiring speakers and campaigns. Here are four campaigns mentioned at the event which you should check out (in no particular order).

St John Ambulance

SJA’s brilliant 40second Chokeables film has won awards, educated parents about what to do when a child is choking and to date (and to their knowledge) has saved 45 lives. Read more about it on the SJA website.

SJA Chokeables video uses animated characters demonstrating what to do when a baby is choking

St John Ambulance also have a trend team. This working group of four people keep an eye on popular culture and use trends to get their first aid message out there in a fun but educational way. Kirsty Marrins gathered lots of examples of this in a blog post. Keep an eye on SJA’s Twitter feed for their next highjack.

SafetyNets

Digital agency Reason Digital found funding to develop a peer-to-peer app for sex workers to share alerts about threatening behaviour. This case study describes the work that went on to develop this life-saving app. What is so impressive is the research that went into the project and the potential to apply the principles to other groups experiencing similar issues.

Finding Mike

Still from Stranger of the Bridge documentary

Jonny Benjamin’s moving and inspirational story about his journey to find Mike who stopped his suicide attempt on Waterloo Bridge was apparently seen by 300 million people worldwide. If you haven’t read his story or watched the Stranger on the Bridge documentary on Channel 4, do it now.

Battersea Dogs and Cats Home #LookingForYou

BCDH: billboard showing a cute dog which follows people around a shopping centre

According to Battersea’s #LookingForYou news release: “Leaflets were handed out at Westfield Stratford City containing an RFID tag. As people walk past the digital billboards around the shopping centre, the technology-enabled leaflet activates former Battersea resident Barley on the screens, who then ‘follows’ them around the shopping centre from screen to screen.” Watch a video of Barley in action. It has had over 100,000 views.

Further reading from the event