Digital round-up – November 2018

Highlights this month: #YouMadeItHappen, #GivingTuesday, Christmas campaigns, Charity Digital Code launched.

November is always a rich time for content with Giving Tuesday and Christmas appeals. This month it was also the first ever #YouMadeItHappen day. It was great to see so many large and small charities joining in by thanking their supporters and sharing detail of the impact they had made.

children's self portraits hanging in a classroom

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Content

Christmas campaigns:

Cute dog. A dog is for life not just for Christmas.

Need more Christmas? See UK Fundraising’s collection of Christmas ads and my top 5 charity digital advent calendars.

Giving Tuesday:

Also this month:

screenshot of video shared by Age UK of older lady standing next to runners in a race. She holds out her arm to get high fives from friendly runners.

Did you join in with #YouMadeItHappen day? The hashtag reached 5.4m people. Here are some highlights of YMIH 2018.

Twitter takeover of the month: Scope for International Day of Persons with Disabilities.

Comms

Mind tweet showing video of Erther McVey arguing for Universal Credit in the House of Commons.

Don’t forget to book your ticket for the Social Media Exchange in February.

Digital – strategy, design, culture

'Join the conversation about the #CharityDigitalCode'

Following the consultation period, the Charity Digital Code has now officially launched. Do have a look if you haven’t already.

The Small Charities Coalition challenged Zoe Amar to explain it in three post-it notes. And in Charity Digital News she shares 7 things you can do in 30 minutes a day.

The Code advocates digital skills across staff and the board. This helpful infographic produced by Zoe Amar, Ellie Hale, Sally Dyson and Janet Thorne asks Do you need a digital trustee?

Also this month:

Fundraising

JustTextGiving to close in March next year. Are you ready? (See also Figure for text donation plummets by £86m and donr announces text giving service.)

Movember's contactless fundraising badges

People and organisations

And finally….

Your recommendations

What did you read, watch or launch this month? Please add your links in the comments.

Can I help you?

Get in touch if I can help you with content planning, training or strategy. I work with charities of all shapes and sizes. I can help give your comms or digital processes a healthcheck and ideas injection.

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Did you miss October’s round-up? Catch up with more good reads!

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Saying thank you on #GivingTuesday

Giving Tuesday started in the UK in 2014. Charities use it in all sorts of different ways. Some ask for money or time. Others ask for action. (See Do something good this Giving Tuesday by Kirsty Marrins for some examples).

Others just say thank you. Here are some of the creative and lovely thank you’s I have seen today.

Videos

Mind’s staff read out messages from people who have been helped by Mind. At the end it says ‘We can’t thank you enough for helping us to give people a place to turn and a way forward’.

Mind's staff reading out thank you messages

The Trussell Trust have been tweeting very short thank you messages covering all aspects of how people support them. There is one long one (37s!) on YouTube.

Trussell Trust's staff hold up thank you signs

The Donkey Sanctuary said thank you to their supporters with lots of lovely pictures of donkeys.

Video of still photos of donkeys

Images

War Child UK shared a thank you photo with children holding up letters and waving.

Children hold up letters spelling out 'Thank You'

Refugee Action shared ‘thanks to you’ numbers showing how many people they had been able to help.

Refugee Action - 'this year, you've helped us to...

Marie Curie have been using lots of different ways to say thank you. Here they share statistics showing the impact of their work. Other tweets show them writing thank you letters. Members of staff talked about this on their personal twitter accounts too. And they made fab personal doodles.

Marie Curie - a supporter says thanks for the fun thank you

Personal thanks

Rethink Mental Illness also called supporters to say thank you. In total they contacted 221 people!

Rethink Mental Illlness contacted 221 people to say thank you

Breast Cancer Care started a #ChainOfThanks.

Debbie's thanks to her best friend as part of BCC's ChainOfThanks

The British Heart Foundation thanked their 68,000 event fundraisers and also tweeted a special thanks to the Marathon runners. They also tweeted personal thank you’s using gifs and red and white images to certain supporters. And the CEO Simon Gillespie tweeted his thanks to staff and volunteers.

BHF: 'you ran the miles, you made it count'

Dogs Trust thanked their corporate partners, saying they were ‘wagtastic’.

Dog's Trust sending personal thanks

How do you say thanks?

It is easy but important to say thank you. How do you do it?

A general thank you works well with an image or video to attract attention. These images, videos and actions are low cost and reasonably low-effort. You don’t need a big budget to say thank you well using social media.

Have you seen any other creative thanks today? Please do share them in the comments.

Thanks for reading 🙂

See also GivingTuesday’s Twitter Moments showing some of the UK charity activity and how brands got involved.

4 inspiring charity campaigns from #MTSummit 2015

Media Trust’s Summit 2015 was jam-packed with inspiring speakers and campaigns. Here are four campaigns mentioned at the event which you should check out (in no particular order).

St John Ambulance

SJA’s brilliant 40second Chokeables film has won awards, educated parents about what to do when a child is choking and to date (and to their knowledge) has saved 45 lives. Read more about it on the SJA website.

SJA Chokeables video uses animated characters demonstrating what to do when a baby is choking

St John Ambulance also have a trend team. This working group of four people keep an eye on popular culture and use trends to get their first aid message out there in a fun but educational way. Kirsty Marrins gathered lots of examples of this in a blog post. Keep an eye on SJA’s Twitter feed for their next highjack.

SafetyNets

Digital agency Reason Digital found funding to develop a peer-to-peer app for sex workers to share alerts about threatening behaviour. This case study describes the work that went on to develop this life-saving app. What is so impressive is the research that went into the project and the potential to apply the principles to other groups experiencing similar issues.

Finding Mike

Still from Stranger of the Bridge documentary

Jonny Benjamin’s moving and inspirational story about his journey to find Mike who stopped his suicide attempt on Waterloo Bridge was apparently seen by 300 million people worldwide. If you haven’t read his story or watched the Stranger on the Bridge documentary on Channel 4, do it now.

Battersea Dogs and Cats Home #LookingForYou

BCDH: billboard showing a cute dog which follows people around a shopping centre

According to Battersea’s #LookingForYou news release: “Leaflets were handed out at Westfield Stratford City containing an RFID tag. As people walk past the digital billboards around the shopping centre, the technology-enabled leaflet activates former Battersea resident Barley on the screens, who then ‘follows’ them around the shopping centre from screen to screen.” Watch a video of Barley in action. It has had over 100,000 views.

Further reading from the event